Google may have just changed the game for all those companies and brands trying to get beacons and push notifications used in retail and other public settings, by embedding the capability in the Chrome browser. […]
A group of out of home media owners have joined forces and hired lawyers to rebut controversial comments made by the City of Johannesburg’s Jack Sekgobela. […]
What part of digital signage campaigns or the digital signage industry is most often undervalued? […]
The first time I heard of Vengo was a few weeks ago, following an announcement from the DPAA (Digital Place-Based Advertising Association), and I was surprised to learn about a new type of an interactive kiosk. Vengo’s wall-mounted vending machines occupy only two square feet of surface and they are just six inches deep. […]
One might think that somewhere within the 1,015,000 square feet of exhibit space, among the 1,789 exhibitors and a record breaking 103,042 pre-registered attendees, digital signage would have a distinct presence at this year’s NAB Show. […]
In the last 12 months, the team at DOOH.com, as ENIGMA, has delivered award-winning work across dozens of clients. With sights set on international expansion, CEO Andrew Newman wanted to create a brand that both simplified the industry and announced its intentions by investing significantly in its future. […]
In other media, ad spend on magazines declined by -7% and on newspapers by -2%. Radio was also on the losing end with advertisers dropping off by -1%, but there was better news for out of home as ad revenues rose by +1% in Q1. […]
AdMobilize, a big data company for outdoor and indoor advertising, launched its AdBeacon, which the company says is the world's first "plug and measure" analytics platform for outside digital signage advertising and retail, enabling operators and agencies to understand ad campaign performance in real time. […]
Today's consumer is often betwixt between the power of the digital marketplace and the shiny allure of the in-store experience. They want the instant gratification of leaving a store with their purchase in tow but also information for product research to make well-informed buying decisions. […]
Eye Corp Media, an out-of-home advertising company with a network of place-based media in over 300 malls around the country, is branching out into nightlife venues through a partnership with AMI Entertainment Network, which has installed digital jukeboxes in over 23,000 bars and restaurants nationwide. […]
The roads are busy and the trains traditionally crowded. A new data initiative between Talon and Amscreen tells us that we are 20 per cent more active and mobile on bank holiday getaway days. Proprietary data is becoming more crucial in complementing existing media measurement outputs and this is increasingly playing out in our out-of-home planning. […]
Ahead of the launch of a new partnership with the IPA, Mark Craze, the new chairman of the Outdoor Media Centre (OMC), gets excited about breaking revenue records and digital innovations. "I wanted to get involved because this is the most exciting time to be part of the out-of-home sector. […]
The new campaign is running at London Gatwick, Manchester, Stansted, East Midlands and Newcastle airports, utilising a combination of state-of-the-art digital portrait screens and digital screens in baggage reclaim. A credit card-sized tag that reunites air passengers with their lost bags is gaining national exposure thanks to a new campaign with UK airport advertising specialist Eye Airports. […]
NEW YORK, /PRNewswire/ -- EYE Corp Media, the out-of-home media company that reaches consumers where they shop, dine, commute and play, has expanded its media portfolio with the introduction of EYE Play, one of the nation's largest digital place-based networks. […]
Out of Home advertising is the umbrella under which cross media advertising campaigns assemble. Its inherent strength is that it can be seen as the ‘short-hand’ for brand-building by reinforcing and reminding consumers of ads they might have seen on TV, radio and/or in print with a succinct message in just seconds, using brand cues that pull through from other media. […]