FORT LAUDERDALE, Fla., /NEWS.GNOM.ES/ — Digital signage is popping up in nearly every industry, with applications at restaurants and hotels, retail locations, transportation facilities, entertainment venues and more. The total digital signage market is projected to be $17.1 billion by 2017. […]
If your business is about competing for eyeballs and ad dollars in digital OOH, you’ll probably find piles of useful insights and data in this new report from Nielsen that looks at the video everywhere phenomenon – analyzing how people watch video in and outside the home, and breaking it down by regions. Not surprisingly, habits vary by regions (watching video on phones in N. […]
Miami drivers may be in for a distraction of titanic proportions. Developers are proposing a 633-foot-tall video billboard near I-95 and I-395, creating a tower of light that would be visible for miles. Michael Simkins and David Lombardi have submitted plans to build the 58-story tower on the corner of Northwest 10th Street and First Avenue close to the biggest downtown highway interchange. […]
State Transport Minister Dean Nalder on Thursday ordered an electronic billboard on the Kwinana Freeway to be turned off pending a safety review. Mr Nalder said he knew the public was concerned the billboard, on a bridge overlooking the freeway in Bull Creek, was distracting drivers and so directed the Public Transport Authority to turn it off for the time being. […]
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Brendon Cook, Chief Executive Office of oOh!media Australia New Zealand, has been appointed International Vice President of FEPE – the Global Out Of Home (OOH) industry body. […]
4K technology has become more popular than ever before and now, for the first time, it’s genuinely entering the mainstream of major resolution technologies. […]
After a year of trials and experiments, beaconing is not only getting serious but also expanding into new territories. The money also is following the market, as can be expected. Some recent research from the IHL Group, exclusively reported here last week (37% of Large Retailers to Deploy Beacons This Year), projected significant beaconing growth, especially among large retailers. […]
The first of 10 electronic freeway billboards erected on Kwinana Freeway, at the pedestrian overpass at Bull Creek train station, has been switched off. The sign was switched on only yesterday. The West Australian revealed last year that other advertising signs would be erected at Hepburn Avenue, Hutton Street and Warwick Road on the Mitchell Freeway and Berrigan Drive on the Kwinana Freeway. […]
Turns out Simkins wants to use the land in Miami's historically black neighborhood to build a 633-foot "media tower" covered with gigantic LED billboards. Neighborhood preservationists and activists are already crying foul over the plans. […]
A Manchester company behind a number of huge digital advertising screens around the city, including ones on Mancunian Way and Market Street, has been sold to Ocean Group. MediaCo Outdoor offers a network of outdoor screens and counts the likes of Mercedes, Sky, VW Audi, Microsoft and Samsung as customers. […]
CINEMACON/LAS VEGAS - Christie will install its Christie Experiential Networks at Screenvision's Upfront Advertising event in New York City on May 7, 2015. Screenvision, a national cinema advertising leader, with a presence in approximately 2,300 theaters, will host executives from advertising agencies and national brands at its annual event. […]
Earth Day is coming to digital billboards and digital signage across the country. Continuing on ongoing effort to promote the nation's parks and historic sites, the out-of-home industry launched a digital roadblock across the country today in support of Earth Day. […]
MediaCo holds the Manchester City Council outdoor ad sales contract. The large-format digital sites will be rebranded as Ocean, while the other formats will become part of Ocean’s Signature portfolio. Ocean bought the Birmingham-based Signature Outdoor for about £15 million in August 2014. […]
Leading UK independent forecourt operator, Motor Fuel Group (MFG) has signed a further 5-year contract with Amscreen. This will cover an upgrade in screen technology within their initial 58 stations, alongside a rollout of this new 24 inch screen product throughout 223 recently acquired and originally branded Murco forecourt sites. […]