Editors’ Picks

DOOH Campaigns: Dove Ascot Ladies Day (grandvisual)

To kick-off the Dove Invisible Dry campaign, Unilever initiated a tactical digital experiential event at Waterloo station to coincide with Royal Ascot’s Ladies Day 2014. Women heading to the racing were were offered the chance to have a professional photograph taken, which would then be displayed on the huge Motion@Waterloo screen above the station concourse. […]

grandvisual.com
Fri, May 1, 2015 at 5:03 PM

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DOOH Campaigns: Clear Channel Outdoor Planning Awards Grand Prix Win (grandvisual)

Grand Visual, in partnership with Talon, RGA and OMD UK, took home the Grand Prize at the Clear Channel Outdoor Planning awards last night for Google Outside 2.0. Now entering its ninth year, the awards celebrate the very best in outdoor planning from the last 12 months. […]

grandvisual.com
Fri, May 1, 2015 at 4:58 PM

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Clear Channel Outdoor Holdings, Inc. Reports Results for 2015 First Quarter (full press release)

SAN ANTONIO--(BUSINESS WIRE)--Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) today reported financial results for the first quarter ended March 31, 2015. […]

businesswire.com
Fri, May 1, 2015 at 1:03 AM

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DOOH Advertising: Technology Ave & Creative Street (brandedcities via linkedin)

As technology advances, Digital media in public squares are in constant change. There is a demand to engage public audiences in new ways, creating memorable experiences and producing a buzz that extends the shelf life of the event. Some of the engagement technology today is incredible and advanced in ways few could have imagined four years ago. […]

Fri, May 1, 2015 at 12:43 AM

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The Guardian: How technology is shaping the future of advertising – webchat roundup

Glen Wilson, Posterscope: There is huge investment in digital OOH infrastructure both in the UK and worldwide, but there needs to be more agility in terms of the way that it is sold, bought, planned and approached creatively. Location has the potential to massively impact on the effectiveness of marketing campaigns. […]

theguardian.com
Fri, May 1, 2015 at 12:41 AM

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BroadSign is number one digital signage software in the world, according to Frost & Sullivan

BroadSign secures first place in 2014 revenue, product line, customer base, geo-expansion, funding, competitive strategy and value add. Montreal, Canada. April 30, 2015. […]

Fri, May 1, 2015 at 12:40 AM

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Ken Goldberg: Cheap Is As Cheap Does: The TCO Story of Low Cost Digital Signage Players (realdigitalmedia)

Capabilities and reliability of Android players have simply not matched the promise of the hype. Trucks have been rolled to manually reset hung players. Others players are rebooted daily to “resolve” memory leaks. […]

Fri, May 1, 2015 at 12:38 AM

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16:9: Danaher Takes On Brand Ambassador Role With NYC Ad Tech Startup

Former DPAA head Sue Danaher has joined NYC-based ad-targeting startup Centriply as its brand ambassador, charged with opening the door at advertising and media agencies.  “Sue’s combination of industry knowledge and long-standing relationships will be a major benefit to us as we extend our sales and promotional efforts,” says Shelley Stansfield, director special ops, Centriply. […]

sixteen-nine.net
Thu, Apr 30, 2015 at 3:07 PM

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Astral Out of Home to take over transit shelter and bus advertising space in Québec City on July 1

QUÉBEC CITY, /CNW Telbec/ - The Réseau de transport de la Capitale (RTC) and Astral Out of Home, a division of Bell Media, announced today a major, 10-year business agreement for transit shelter and bus advertising space management and user experience enhancement, effective July 1. […]

Thu, Apr 30, 2015 at 11:53 AM

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OOH Media Owner OUTFRONT Media Announces Quarterly Dividend

NEW YORK, /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) announced today that its board of directors has approved a quarterly cash dividend on the Company's stock of $0.34 per share payable on June 30, 2015 to shareholders of record at the close of business on June 11, 2015. About OUTFRONT Media Inc. […]

Thu, Apr 30, 2015 at 11:36 AM

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WPP Chief Martin Sorrell Talks Upfront, Digital Vs. TV and Measurement ‘Mousetrap’ (variety)

Brian Steinberg. Does Martin Sorrell have the cure for what ails the U.S. media business? […]

variety.com
Thu, Apr 30, 2015 at 11:00 AM

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WSJ: The Future of Advertising: Farewell, Mass Marketing

Kiip CEO Brian Wong says advertisers will compete to reach consumers by pinpointing and meeting their needs in real time. The era of mass-marketed products is drawing to a close. TV and radio commercials are great at reaching millions of viewers, but they don’t offer the best engagement. […]

wsj.com
Thu, Apr 30, 2015 at 10:22 AM

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Think Philly Has Too Many Billboards? Too Bad (phillymag)

Just a couple weeks ago, Philadelphia City Council passed a bill that has huge implications for billboard haters and lovers alike. The legislation by Councilman Bobby Henon was expected to add more digital billboards throughout the city, while simultaneously cutting back on the number of billboards overall. […]

phillymag.com
Thu, Apr 30, 2015 at 10:22 AM

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Swedish digital signage tech firm ZetaDisplay signs agreement with bank worth about 5 million Swedish kronor

Sweden, (GLOBE NEWSWIRE) -- ZetaDisplay has signed an agreement with a bank in Sweden for the supply of ZetaDisplay’s media platform for Digital Signage and Last Meter Marketing. ZetaDisplay will supply the technical platform with its cloud-based CMS platform ZetaPortal, production of content as well as operations and support. […]

globenewswire.com
Thu, Apr 30, 2015 at 9:35 AM

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Anatomy of OOH: free download of slide series from Outdoor Media Association of Australia

Over the coming year we will be looking at relevant research and studies that delve deeper into the hows and whys of the power of Outdoor advertising. We call this the Anatomy of OOH. Click below to download. […]

Thu, Apr 30, 2015 at 12:57 AM

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