Interactive touchscreen campaign debuts at bus shelters across Boston. […]
Lenovo will start selling a $129 Windows PC on a stick next month – a rival to Intel’s ComputeStick that could be used as a low-end digital signage player and compete with Android, Chromebox and raspberry Pi-driven players in the tiny, cheap class. […]
A pair of companies long active in digital signage and digital out of home have reached an out of court patent dispute settlement that could have broader implications for the use of social media feeds on networked digital screens. Boston-based software and solutions firm Aerva has reached a settlement in a patent infringement action filed by Orlando-based media firm Monster Media on Feb. […]
GUEST POST – Emily Carroll, Prendi Driving behind big semi-trailers can be intimidating or, for the impatient drivers like myself, frustratingly slow. So when driving down an open two-lane road, what appears to be an empty lane quickly turns into a tempting chance to overtake. It is in these situations that we unfortunately see a high number of road accidents and deaths. […]
It's buying two of the companies that are blanketing New York City with superfast Internet. Sidewalk Labs, the Google-backed urban innovation startup unveiled this month, has picked its first project—bringing free, fast Wi-Fi to cities around the world. […]
Earlier this month, when Larry Page announced that Google was launching a new startup called Sidewalk Labs to develop and incubate technology for cities, many wondered what the company wanted with an industry that is so much less sexy than any of its other so-called “moonshot” projects, like developing the self-driving car or, you know, curing death. Now, that fuzzy logic is coming into focus. […]
Grey New York and The Community win gold. CANNES, France—Apple and TBWA\Media Art Lab won their second Cannes Grand Prix in three years here tonight, topping the Outdoor Lions category with their iPhone 6 billboards featuring photos taken by actual iPhone users. Apple found photos it liked from 162 users from around the world and created outdoor boards of their work. […]
Add one Silver and two Bronze Lions to Canada’s Cannes tally after the Outdoor winners were announced Tuesday night during the second awards gala of the 62nd annual International Festival of Creativity. Leo Burnett and Bell Media won a silver for their Kings and Queens of the Court campaign. […]
The first speakers have been named. Digital-out-of-Home (DooH): As last year, the program will include a special DooH track with presentations and panels, featuring the following A-list speakers: Winfried Karst (Managing Director Goldbach DooH) Kai-Marcus Thäsler (Managing Director, Posterscope Deutschland) Stefan Kuhlow (Leader Digital Business, Weischer Mediengruppe) Dr. […]
Technology has become the friend of out of home (OOH) advertising, and media owners in Africa have converted every challenge into an opportunity to benefit the medium. So said Adelaide McKelvey, managing director of Rest of Africa at Continental Outdoor Media, at the 56th FEPE Congress. […]
The companies will provide end-to-end, digital-out-of-home-network solutions featuring proximity technology and professional displays designed to engage consumers and enable visibility attribution of video content. […]
The French company IntuiLab has long had great software that enables users to develop interactive touch experiences without knowing much of anything about coding, but the technology has always been on the fringes of digital signage. […]
Starting tonight, the “Manifest Destiny Billboard Project,” a two-year, 100-billboard journey from sea to shining sea along Interstate 10, kicks off its culminating festivities in Los Angeles. […]
Smart outdoor advertising, combined with mobile connectivity and programmatic media, is reinventing the spaces we live in. Stephen Lepitak speaks to Jean-Charles Decaux to find out how his company is leading the charge. Society as a whole has benefited from the evolution of mobile communications and the ability to link the world through online platforms. […]
In May out of home advertising shot up by 8 percent compared to the same time last year, according to data from Standard Media Index, which tracks ad spending on the part of 80 percent of U.S. agencies. That was much faster than the 2 percent growth pace for overall advertising last month. […]