How much is that doggie on the billboard? Barley, the pixelated pooch in question, appears to follow shoppers around East London's Westfield Stratford mall in OgilvyOne's "Looking for You" campaign, designed to promote pet adoption for Battersea Dogs and Cats Home. […]
I'm delighted to report that we've fully delivered on our expectations communicated to you at that time. As you can see on Slide 4, our total revenues were up 4.9% on an organic basis, right in line with our expectations. This was driven by organic revenue growth of 12.8% in our Transit & Other business and 1.7% in Billboards. […]
The last political ad in the MTA transit system will come down at the end of June, The Post has learned. The MTA last week approved a new policy that bans all political, opinion and religious ads. The decision followed an order earlier in April by a federal judge to allow anti-Islam advertisements from the American Freedom Defense Initiative. […]
In a unanimous opinion issued last month, the Texas Supreme Court held that Clear Channel Outdoor should be compensated for billboards destroyed or taken when the state acquired the underlying land using its power of eminent domain to widen Katy Freeway near downtown Houston. […]
Transport for London (TfL) is combining all its advertising estate across London in a single GBP 1bn package that it plans to sell to a media owner able to make it less risk adverse to commercial opportunites. […]
Currently, the London Underground’s advertising is managed by Exterion Media, a European advertising company owned by private equity company Platinum Equity. Exterion is expected to be challenged for the eight-and-a-half year contract by several rivals including JCDecaux and Clear Channel Outdoor. […]
The current advertising contract on the London Underground network is managed by Exterion Media, the European advertising company owned by private equity firm Platinum Equity. Exterion is likely to face fierce competition from rivals including JCDecaux and Clear Channel Outdoor in bidding for the eight-and-a-half year contract, the largest of its kind in the UK and one of the biggest in the world. […]
The contract is one of the biggest of its kind in the world and will combine the ad sales for the Underground, the Overground, the Tramlink, the Docklands Light Railway (DLR), Victoria Coach Station and Crossrail, when it launches. Viacom Outdoor, now known as Exterion Media, won the £800 million eight-and-a-half-year contract to handle the outdoor ad sales in 2006. […]
Adam Smith has long been the foremost analyst for UK and global adspend trends. We asked the brain behind much of Sir Martin Sorrell's insights to provide a snapshot of the past three decades. UK advertising media investment is surprisingly well-measured and surprisingly small. […]
HALIFAX, /CNW/ - Astral Out of Home, a division of Bell Media and one of Canada's leading out-of-home advertising companies, announced it is expanding its operations to Atlantic Canada after having been awarded the indoor advertising contract for Halifax Stanfield International Airport. […]
What legal implications may there be for digital signage network operators in the event of a security breach/tampering incident? […]
London Digital Signage Week takes place May 18-22, 2015 and like its counterpart in New York, the week includes events for retail, employee communications, digital out of home and of course digital signage. DailyDOOH Media Summit takes place as part of London Digital Signage Week on Tuesday May 19, 2015. The one day summit will consider impact of mobile technology on other global cities. […]
The future of retail and digital out of home is all about truly understanding and engaging with a rapidly changing consumer, delivering satisfying, rewarding and value-creating experiences wherever and whenever the consumer wants to buy. […]
TubeMogul, in tandem with Cadreon and SiteTour, are announcing the launch of its programmatic outdoor advertising offering. […]
The Site Tour digital out-of-home (DOOH) exchange, which began beta testing last month, enables advertisers to serve different ads at different times of the day, and will allow video ads to be served to compatible digital signs, extending television campaigns to outdoor environments. […]
