TEHRAN: Drivers and millions of commuters used to spending hours in Tehran traffic jams have at least had something nicer to look at during journeys this week: famous works of art. […]
Grand Visual put together a show reel of their latest dynamic and data driven campaigns showcasing the capabilities of DOOH. […]
As the physical and digital worlds of retail continue to interweave, more and more beacon solution providers across the market are recognizing the need for retailers to have better tools to gather data on their customers. But Gimbal, for one, is in a unique spot, its Chief Operating Officer Kevin Hunter told MPD CEO Karen Webster. […]
IntuiLab (the world leader in touch-first experience creation without coding) and Quividi (the world leader in automated audience measurement for digital signage) have recently announced the integration of their products. […]
Joint Solution Combines Touchscreen Usage Stats With Video-based Anonymous Biometrics to Bring Hard Data to Digital Signage Deployments. […]
But why are Broadway and 7th Avenue now classified as national highways? Reports from outlets ranging from the Washington Post to CBS-NYC stated Wednesday that the federal government is pressuring the New York City Department of Transportation to remove Times Square's largest billboards, or face a 10 percent reduction in funds for the state's federal highways. […]
Filed March 17, 2015, Senate Bill 320 proposes significant revisions to State laws governing billboards and outdoor advertising. In this post, we review some of the changes that would result from Senate Bill 320 in its current form. Local governments, lessors to billboard companies and billboard companies, alike, will want to take notice. […]
This campaign stopped people in their tracks. It may be one of the oldest forms of advertising in the world, but marketers are becoming increasingly creative with their outdoor campaigns. No longer just confined to static billboards, global brands this year have been conjuring up some truly creative interactive ads that are actually a joy to look at and play with. […]
FOX employs Amscreen's real-time, outdoor audience profiling and delivery platform. In an industry first, FOX International Channels (FIC) is pioneering the use of the system to target multiple audiences for multiple shows in one deal. They are utilising Amscreen’s national reach via 500 screens in venues that detect a viewer’s age and gender. […]
Fliphound Enables Programmatic Buying for Digital Billboard Owners; Provides Higher Occupancy, Day Parting, Real-Time Buying WICHITA, Kan., May 7, 2015 (GLOBE NEWSWIRE) -- Fliphound, pioneers of real-time online buying for outdoor digital billboards, announced that Fliphound's online buying and selling platform can now be accessed directly through Daktronics (Nasdaq:DAKT) Visiconn® Display Management Solution to provide seamless and automatic configuration of Fliphound for Daktronics display owners. […]
Tehran’s billboards are usually a place for commercials about the latest gadgets, household items and cheese-flavoured crisps. They also display portraits of martyrs from the eight-year war with Iraq in the 1980s, quotes from religious figures and the now less frequent “death to America” posters. But, overnight, the Iranian capital has had a facelift. […]
Digital signage is now commonplace in today's dining establishments. From quick-serve to fast casual to fine dining, digital signage is now the norm, and something diners have come to expect. But what most patrons don't see is that the usage of digital signage in the restaurant industry extends much deeper than the menu boards themselves. […]
Exclusive interview for Digital Signage Pulse. By Nurlan Urazbaev. I spoke with Rodolfo Saccoman, CEO of AdMobilize, the company that recently launched a platform designed to raise the accountability of out-of-home campaigns to the level of online ‘pay-per-click’ advertising. […]
Many shoppers at a mall in East London recently had the feeling that they were being followed. That's because they were, and the culprit was an adorable digitized dog. The pixelated canine ran from one electronic billboard to another, hot on the trails of people who were willing to give him a home. […]
Zomato is now available in 22 countries and 35 million foodies use it every month. Continental Outdoor Media is currently flighting their campaign on Citilite billboards in key metropolitan areas in Gauteng and aims to get people downloading the app to their smartphones. […]
