Editors’ Picks

MediaPost: Australian Ad Guy Says Ad Awards Are As Corrupt As FIFA

Speaking at the Mumbrella360 conference in Sydney, founder of Sydney-based ad agency Ted Horton said the industry's desire for creative awards has become corrupt. Likening things to FIFA's less-than-stellar reputation, Horton said: “I haven’t entered an awards show since 1991. I stopped because I lived in that world, which I call planet advertising. […]

mediapost.com
Wed, Jun 3, 2015 at 11:20 AM

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Amscreen’s Digital Signage Solutions employed in Carrefour stores in Jordan (amscreen)

Amscreen, Europe’s leading digital signage solutions company, announces further overseas deployment through the Jordan based firm, Screen Media Solutions. The Carrefour Group, who operates more than 10,800 stores across 33 countries, is the latest retailer to benefit from this partnership and innovative screen based customer communication platform. […]

Wed, Jun 3, 2015 at 10:35 AM

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Google to launch Chromebox digital signage solutions via AOpen in 3Q15 (digitimes)

Google will launch two Chromebox digital signage solutions for commercial application through cooperation with Taiwan-based AOpen in the middle of the third quarter of 2015, according to Taiwan-based supply chain makers. Google announced at the end of the first quarter of 2015 the cooperation with AOpen to launch the solutions. […]

digitimes.com
Wed, Jun 3, 2015 at 12:56 AM

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New report says digital signage business model is shifting towards proximity-based marketing (DSConnection)

According to a new analysis from Frost & Sullivan, Analysis of the Global Digital Signage Systems Market, the digital signage market earned revenues of $1.53 billion in 2014 and is expected to reach $3.23 billion by 2020. ... solely ad-supported networks are unable to sell advertisement spots and maintain the consistent flow of ad dollars. […]

digitalsignageconnection.com
Wed, Jun 3, 2015 at 12:08 AM

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Ask the Board: Innovative DOOH Content Tactics (DSConnection)

What are some of the innovative content tactics being used successfully to drive and improve sales? […]

digitalsignageconnection.com
Wed, Jun 3, 2015 at 12:07 AM

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Pattison Onestop combines mobile, DOOH ad platforms (DSToday)

Pattison Onestop, a division of Canada's Pattison Outdoor Advertising, has partnered with zappit, a provider of mobile engagement technology for the rollout of a new mobile-enabled advertising service called Engage, the company has announced. […]

digitalsignagetoday.com
Tue, Jun 2, 2015 at 7:03 PM

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The Digital and Traditional Media Divide is Irrelevant Among Consumers, Says PwC US (prnewswire)

U.S. Entertainment & Media Spending Expected to Reach $771 Billion by 2019; Internet to Overtake TV Advertising. Mobile Monetization is Next Critical Challenge. […]

prnewswire.com
Tue, Jun 2, 2015 at 6:41 PM

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16:9: Canadian Tire Lights Up 100+ Screens At New Showcase Store

Canadian Tire has opened a giant new store on the south end of Edmonton, on the main road out of town south to Calgary, and loaded it up with a whole bunch of digital. The South Edmonton Common store, which opened Friday, has more than 100 digital screens, including a video wall and an outdoor hi-rez LED. […]

sixteen-nine.net
Tue, Jun 2, 2015 at 6:38 PM

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HuffPost: OAAA members help in Nepal earthquake aftermath

After my speech, people pledged support and went to the website to donate. But then something amazing happened. A campaign was created to get more people to support the cause, which was shared with the membership at www.OAAA.org. […]

huffingtonpost.com
Tue, Jun 2, 2015 at 4:09 PM

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How the Internet of Things is Reinventing Retail (free white paper from ComQi)

The buzz about big data and the Internet of Things has started to seem more like a roar in 2015. The scope of potential devices is measured in billions, and the implications are described as vast. But what does all that IoT buzz really mean for retail marketers, and how they interact with shoppers in stores? […]

clearslide.com
Tue, Jun 2, 2015 at 2:47 PM

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Out-of-Home advertising reaches people other media can’t (promo feature by Outdoor Plus)

We mustn’t forget the benefits of using digital OOH to target people where and when ads will work best, offering flexibility not achievable with classic OOH ads. Just one of the landmark digital OOH screens, Waterloo Motion, has a weekly audience of 2.1million and reaches nearly 250,000 “urbanites” every weekday. […]

Tue, Jun 2, 2015 at 2:18 PM

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16:9: InfoComm Booth Profile: Philips

Here’s what Philips has to say about its InfoComm 2015 trade show plans, via North America Marketing Manager Stephen Shao: 1 – Why do people going to InfoComm need to put your company on their Must See list of booths? InfoComm attendees should come by the Philips booth (#4689) because we’re premiering some really cool technology. […]

sixteen-nine.net
Tue, Jun 2, 2015 at 11:28 AM

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Research from Kinetic: Consumers want more from digital posters (outdoorplus)

Digital technology has revolutionised the outdoor industry – offering consumers the chance to connect and interact in increasingly inventive ways. Brands are taking full advantage and passers-by are often targeted with tailored ad experiences, but is that what consumers really want from digital posters? […]

Tue, Jun 2, 2015 at 11:25 AM

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BBC: Is Outdoor Advertising ‘Visual Pollution’?

Do ubiquitous advertising like billboards, posters and banner ads lead to mental overload? American author Matthew Crawford discusses whether the constant distraction of ever-present commercials leads to 'mental fragmentation'. […]

bbc.co.uk
Tue, Jun 2, 2015 at 11:06 AM

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MediaPost: Outfront Launches Outfront Studio, Caters To OOH Displays

A number of publishers and broadcasters have formed in-house creative shops and now outdoor advertisers are getting in on the act, too. Outfront Media, formerly known as CBS Outdoor, announced the launch of Outfront Studio, an in-house boutique agency offering advertisers customized design services for out-of-home displays. […]

mediapost.com
Tue, Jun 2, 2015 at 10:17 AM

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