England Rugby World Cup sponsor O2 was left red faced after an outdoor ad for the team appeared at sites throughout Scottish capital Edinburgh. First spotted by the Scotsman, the digital displays were promoting an England Rugby event on 9 September featuring performances from boyband Take That. […]
It’s kind of fun to see a PE backed media company attempt a roll-up strategy these days. The technique, involving rapid, multiple acquisitions, was all the rage in the late nineties and eventually led to the near total destruction of the B2B publishing business in the US. But, heck, it was fun while it is happening. […]
The network includes a public theater, 10 media walls and 30 kiosks all implemented in two months. […]
The first 30 billboards will go up on Aug. 3 in a relaunch of a media campaign aimed at raising awareness about the dangers of drug use. The PainKillersKill campaign, produced by Eric Mower + Associates, was first launched in 2013, led by BlueCross BlueShield of Western New York and dozens of media and corporate partners, ultimately garnering $3 million in media exposure. […]
Hot on the heels of Henlys Corner, Outdoor Plus launches the only landscape digital opportunity on the M4. The state of the art high-resolution screen launched on Monday with campaigns from Virgin Media & TSB. Targeting traffic travelling into the capital from Heathrow, and the affluent regions to the West of London, the site delivers a fortnightly audience of over 1.2 million. […]
by Dan Dawson and Neil Morris, Grand Visual. Digital outdoor has transformed a formerly static and passive medium into one of the most dynamic in adland Not so long ago, the clever clogs at FCO Univas stuck a Ford Cortina on to a 48-sheet billboard to sell glue. It was brilliant, and our gobs were smacked. […]
The rise in weather-activated ads shows how the barriers to real-time campaigns are finally coming down, writes Glen Wilson, managing director of Posterscope. You can always tell when summer is here. The sun is (mostly) shining, the beloved flip flops emerge from deep down in the wardrobe, and of course, posters of particular drinks brands that we all associate with summer start appearing. […]
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A partnership of M&C Saatchi, Clear Channel and Posterscope, last week revealed what they dubbed “the world’s first ever artificially intelligent poster campaign”. […]
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Changes in shopping behavior are driving retailers to adopt integrated information platforms and become data-driven organizations. […]
Canadian QSR giant Tim Horton’s has run into the problem that has occasionally at just about any venue running third-party advertising as a cost-recovery measure – complaints about the advertisers. […]
Kinetic, part of WPP’s tenthavenue group, will open in Russia on 1 August. The new office will be headed by new chief executive Ilya Cheredin, who joins from his role as sales and marketing director at Poster Group. […]
APN Outdoor has unveiled an extensive build program already underway at Sydney Airport that will reinvigorate and renew the space, transforming the precinct into Australia’s leading media estate. […]
Global outdoor ad spend will grow this year but at a lower rate, in line with the global All-Media slowdown. In the UK, digital Outdoor revenue took up almost 30% share of all Outdoor revenue in the country in 2014 (Source: UK Outdoor Media Centre) Since 2014, China has overtaken Japan to be the 2nd biggest advertising market globally. […]