Editors’ Picks

Outdoor advertising outperforms other forms of traditional media, OAAA says (broadcasting cable)

The Outdoor Advertising Association of America recently released first quarter figures that showed out-of-home advertising revenue rose 4.7% to $1.58 billion in first quarter compared to a similar period the previous year, marking the 20th consecutive quarter of growth and outperforming the other forms of traditional media advertising. Major marketers are big believers in OOH. […]

broadcastingcable.com
Sat, Jun 6, 2015 at 1:17 AM

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Media360: Outdoor advertising ‘wins’ battle of big media (campaignlive)

Outdoor advertising is the new smart medium for 2015, Media360 was told this afternoon, as representatives of each major media platform went head-to-head. Spencer Berwin, JCDecaux’s managing director of sales, topped an audience poll of seven panelists who each championed their respective channel. Berwin said: "Outdoor is so smart that it reaches 98 per cent of the UK population every week. […]

campaignlive.co.uk
Fri, Jun 5, 2015 at 7:26 PM

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Warc: Combining audience targeting with proximity targeting can boost retail footfall by up to 35%

NEW YORK: Combining audience targeting with proximity targeting can boost retail footfall by up to 35% according to the Mobile Marketing Association. […]

warc.com
Fri, Jun 5, 2015 at 5:24 PM

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DSF’s Annual Meet & Greet Events (DSConnection)

The Digital Signage Federation's Regional Councils will host Meet & Greet events with special presentations and refreshments in Chicago and Atlanta on June 9th and 10th respectively. […]

digitalsignageconnection.com
Fri, Jun 5, 2015 at 2:53 PM

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Digital Video: IAB Marketplace conference agenda June 08, 2015, New York

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iab.net
Fri, Jun 5, 2015 at 10:43 AM

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Key out-of-home advertising market trends at a glance from PwC

Digital OOH (DOOH) revenue will replace physical OOH revenue in countries with mature OOH markets. DOOH advertising revenue totalled USD 9.71bn globally in 2014. This will grow strongly to reach USD 18.04bn in 2019. […]

pwc.com
Fri, Jun 5, 2015 at 1:47 AM

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Ad Market Remains Flat in April; Digital Media Surges; OOH Up (mediavillage)

According to the Standard media Index (SMI), OOH has joined digital as the only positive growth story of the year so far, with its +3% rise for the first four months of the year. SMI’s numbers showed OOH enjoyed strong single digit gains in April, but the news wasn’t so good for radio, which shrunk by -12% for the month. In the year to date, digital leads the way, growing 22%. […]

mediavillage.com
Fri, Jun 5, 2015 at 1:44 AM

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xAd: making physical location play nice with mobile advertising (hottopics)

xAd says that it can use location data to show consumer intent. Anyone even vaguely familiar with the mobile ad space knows that it has a cookie problem. On the desktop web, your browser will store a tiny file – a cookie – from every site you visit. […]

Fri, Jun 5, 2015 at 1:41 AM

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Q1 2015 figures show continued growth for out-of-home ad revenue in Canada (omac)

Out-of-Home (OOH) advertising revenue rose 9.2% in the first quarter of 2015 compared to the previous year as reported by Nielsen. “There has been growth across a number of categories including tourism, retail, finance and telecommunications,” said Rosanne Caron; President, OMAC. […]

omaccanada.ca
Fri, Jun 5, 2015 at 1:37 AM

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AdAge: Unprecedented Wave of Media Reviews Is Partly Driven by Rebate Debate

Marketers Reviewing Media Biz Now Outnumber Shops With Resources to Compete. When one of the biggest media agencies in the world pulls out of the pitch for Coca-Cola's business, you know the storm of simultaneous reviews is taking a toll. […]

adage.com
Thu, Jun 4, 2015 at 7:42 PM

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IAB Selects Top Media Buyers and Sellers for Digital Video Board (screenmediadaily)

Buy-Side Leadership Council to Provide Insights on the Development of the Digital Video Advertising Marketplace. NEW YORK, NY — The Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence today announced the center’s first Board of Advisors comprised of 19 high-level executives from blue-chip brands and leading agencies. […]

Thu, Jun 4, 2015 at 7:28 PM

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Celebrity Tweets Displayed on London Streets

The #message2london campaign sees DOOH company Outdoor Plus posting tweets of the stars using key displays around the city through August 2015. […]

digitalsignageconnection.com
Thu, Jun 4, 2015 at 11:41 AM

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4 lessons learned from the front line during the year of beacons in mobile advertising (source – Linkedin)

A year ago beacons were the rage. Today they are a reality and the lessons that have been learned during the first real year of beacon implementations are many. Chuck had an opportunity to moderate a recent panel that featured 4 of the top beacon minds in retail and he summarizes what they have learned in this episode. […]

linkedin.com
Thu, Jun 4, 2015 at 10:09 AM

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India: Outdoor Advertising Convention returns to Mumbai on July 24-25, 2015

The 11th edition of the Outdoor Advertising Convention (OAC), which returns to Mumbai after a period of two years, will be held at the Renaissance Mumbai Convention Centre, from 24 to 25 July 2015. […]

printweek.in
Thu, Jun 4, 2015 at 9:47 AM

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The Drum: Anatomy of an Ad: Behind the scenes of Coke Zero’s ‘drinkable advertising’ campaign

When Ogilvy & Mather’s New York office won Coke Zero’s account last September, there wasn’t much time to celebrate – for good reason. The client was so impressed with the agency’s unusual ‘drinkable advertising’ pitch that they were told to go straight into production and have the campaign ready for the NCAA Final Four in March. […]

thedrum.com
Thu, Jun 4, 2015 at 9:41 AM

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