Around 500 London buses have been equipped with beacon technology to connect consumers with brands in a commercial first. Exterion Media, an Out-of-Home advertising business is delivering information and entertainment to around 300,000 London bus-riders every day. […]
Digital Signage used in restaurants, or Digital Menu Boards, have become a fundamental necessity for any establishment; from fast food joints to fine dining restaurants. As well as being used to display conventional menus and special offers, Digital Menu Boards can also be used for internal communication such as staff training, company announcements and employee updates. […]
The entry deadline for the 25th Outdoor Advertising Awards is fast approaching for agencies to enter their best outdoor campaigns from June 2013 to June 2015. The awards will take place on Thursday 8th October in the Shelbourne Hotel, Dublin in what has become a hugely popular event in the Irish media calendar in recent years. […]
South African health-and-beauty retail chain Clicks partnered with digital signage solutions company Moving Tactics to install digital signage within the chain's top 25 stores nationally, as well as marketing the media platform to Clicks' private-label suppliers and other brand suppliers. […]
If you were around in 1985, (meaning born and old enough to look up at displays), brace yourself for some nostalgia to come rushing back… It was the era of Reaganomics and a bullish economy amid Cold War fears. “Yuppies” and Valley girls spent their money on high-tech gadgets like VCRs, compact discs and the latest video gaming console — Nintendo. […]
UK. AdGroup has appointed UK supplier of Out of Home solutions Primesight as the preferred bidder for AdGroup's airport advertising specialist Eye Airports. The deal, subject to successful completion, would add some of the UK’s busiest airports including London Gatwick and Manchester to Primesight’s portfolio of Out of Home advertising sites. […]
STRATACACHE has acquired IZ-ON Media, the company formerly and arguably better known as PRN, picking it up in a cash deal with its French owners Technicolor. […]
It looks like the last little bits of the media business built up by RMG Networks are being sold off, and RMG is now pretty much Symon Communications again, under the newer name. […]
If you've passed through an airport recently, chances are you've walked by an advertisement by JCDecaux, whose images reach 1.5 billion air travelers worldwide. The outdoor advertising company's first contract was to install ads on bus shelters in Lyon. […]
CANNES — Programmatic buying is still almost entirely associated with digital media, but the time might not be far off when creative is routinely served in real time on outdoor advertising displays. That’s what Danny Hopwood, VivaKi’s VP-solutions and platform operations for EMEA, envisions. […]
The 2015 Cannes Lions International Festival of Creativity took place last week (21st – 27th June), creating the renown annual buzz in the creative communications and advertising industries. So what did the festival have to offer its adtech gurus? […]
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Most lucrative category for the festival is Outdoor, with 5,037 entries estimated at USD 2,585,510. […]
School’s out, pools are open, the patio chairs washed down, grills fired up, and we’re JAZZED to salute old glory this July 4th! […]
Pilot scheme in London follows a successful six month trial in Norwich by Proxama and Exterion Media. Passengers on London buses will soon be able to receive targeted advertisements on their smartphones with the trial of beacon technology. […]