This is interesting in a couple of ways – a slice of normal in Ukraine’s main city and evidence of the impact of marketing ... […]
Kayla Caticchio. Specializing in geolocation marketing, APPcelerate provides solutions for activating and analyzing omnichannel campaigns within the vast area of digital marketing. […]
DSE 2023 is set to host a panel discussion designed exclusively for women in the world of digital signage. Titled "Empowering Women in Digital Signage: Best Career Advice I’ve Ever Received," with #WAVIT, this session will bring together accomplished female leaders from various sectors of the industry to share their invaluable insights and experiences. […]
By: Fiona Briggs. Samsung Kiosk is a sleek, all-in-one payment and ordering solution aimed at convenience retailers, QSRs and self-service restaurants. The versatile, compact solution offers multiple installation options: counter, stand or wall. […]
We’ve seen display technology used to help consumers do everything from configure their ideal cars in digital showrooms to accessorizing outfits on interactive screens ... […]
Dom Kozak. DOOH screens range in size from 1.2m x 1.8m for digital six sheets up to hundreds of square meters which makes it tempting to try to squeeze in a lot of information, especially compared to say in-app ads that can be less than a few square centimeters. […]
By Kimeko McCoy. Generative AI is expected to be a dominating theme for the more than 12,000 marketers, advertisers, media and tech professionals are expected to attend this year’s conference. […]
The faces of some of the Israeli hostages kidnapped by Hamas last weekend have been put on billboards across London. The billboards, funded by the Campaign Against Antisemitism, are in 25 prominent locations across the capital . The plan is to expand the campaign into other major UK cities if enough funds are raised. […]
Dave Westburg moderated a Founders Journey Panel. The panel included out of home execs from a small company (Charley McIntyre – Bullfrog Outdoor), a medium sized company (Steve Richards – Pacific Outdoor/Mile Hi Outdoor) and two larger companies (Bill Lodzinski – West Virginia Outdoor and John Siegenthaler – Lind Media Outdoor). Here’s what they said when asked about succession planning. […]
At a glance, Q3's performance showed: Digital Out of Home (DOOH) share of revenue remained stable for most of 2023; the average DOOH share is between 75-76% of all revenue – Q3, DOOH revenue share was 76%. Revenue earned through DOOH in Q3 was the highest for that quarter on record at $35.5m. […]
I get calls and emails frequently – had one just last week – asking if I knew of good resources for research on the ... […]
Most of the flip-disc and split-flap installations I’ve seen – old-school mechanical or digital – have tended to be single screens that are used ... […]
The DOOH media company most known for putting screens in office tower elevators has broadened its footprint a bit more, partnering with a company ... […]
The Czech/US software firm signageOS has been doing benchmarking tests on system-on-chip smart display technology since 2018, and has now taken the interesting step ... […]
Chris Wood, reporter. Like McDonald’s, Pepsi CMO Todd Kaplan described how an iconic brand can make an impact in digital culture. The MyMcDonald’s Rewards app drives sales and gets customers to stores, a journey that can be accelerated with strategic DOOH. […]
