Amanda Enriquez, Outdoor Strategy Manager at DASH TWO. Billboard campaigns require more than just coming up with fantastic creative, though that is one key to success. You also need to consider the other factors that help achieve the results you desire. […]
This is an interesting use of LED embedded inside a wall – taking on the appearance of a very big, very long snake. I ... […]
LED manufacturers are starting to get their collective heads around energy consumption levels becoming a deciding factor for some of their biggest customers, like ... […]
by Sara Lebow, analyst, Insider Intelligence. 14.4% of US OOH ad spend went to transit in Q1 2023, according to the Out of Home Advertising Association of America. Ads appear on and in buses, trains, and taxis. […]
From interactive displays in shopping malls to informative screens in corporate offices, digital signage is everywhere. However, with this technological advancement comes an ominous shadow—cyber threats that can compromise the integrity of digital signage and the data it displays. The Digital Signage Revolution. […]
Rome, 28 November 2023. Following a competitive tender, Quantela Inc. has awarded the exclusive mall DOOH advertising concession of Euroma2 to Pikasso Italia. […]
Max Drachman, M&A broker. Similar to the Great Recession, deal flow has slowed down significantly. Multiples have softened slightly, from a general average of 11x-13x BCF during the recent peak conditions to the majority of deals trading between 10x-11.5x BCF today. […]
The five displays – North London Towers, Chiswick Tower, Mancunian Tower, Trinity Way and Cromination – feature more than 600 sq metres of Absen’s A0621 A series. The LED offers 10,000 nits of high brightness, as well as consuming less energy thanks to its reduced heat dissipation. […]
8:30am-10:30am at Sanderson Hotel. 50 Berners Street Fitzrovia, London W1T 3NG. UK Breakfast With Ad Leaders. […]
09.30 REGISTRATION; 10:00 Welcome; Chair | Andy Hamblin | Chief Revenue Officer | LDSK; 10:15 KEYNOTE; 11:00 Debunking 2024 Programmatic DOOH challenges; Clemence Chemel | Publishers Account Manager | Displayce; Clemence will delve into the intricacies of Programmatic Digital Out-of-Home (pDOOH) advertising, aiming to debunk challenges and illuminate the path forward in 2024. […]
The UK software firm Screenly has announced an early adopter for its Edge Apps – an integration with a company specializing in customer feedback ... […]
Honda is hitting large shopping centers in the Los Angeles area for its first augmented reality (AR) out-of-home (OOH) activation promoting its electric vehicles, according to information provided to Marketing Dive. […]
JOLT's OOH screens are primarily integrated within the EV charging kiosks and the network allows brands to engage with both broadcast roadside audiences as well as its premium EV driver audience for the approximate 33 minutes it takes to charge their cars. Upon launching in 2021, Audi, Telstra and Woolworths signed on as the inaugural advertising partners. […]
A borough in the south end of London is in the process of trying to terminate its contract with an ad-focused smart cities start-up ... […]
Location Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners, has added inventory from BackLite Media, the digital out-of-home (DOOH) advertising company in the United Arab Emirates (UAE). […]