The state of the art high-resolution screen, which will be unveiled today with a campaign from Virgin Media, now offers the only digital landscape opportunity on the M4. Targeting traffic travelling into the capital from Heathrow, and the affluent regions to the West of London, the site delivers a fortnightly audience of over 1.2 million. […]
Ocean has unveiled its new digital advertising screen on the side of Manchester’s Printworks. Printworks launch1The 13.44m x 7.68m screen dominates the exterior of the venue and launches with a Samsung ad, through Cheil Media. “The fusion of retail with entertainment at The Printworks represents a super-premium opportunity for brands to engage with audiences. […]
North American location-based video media network Captivate announced today that it has added two major office buildings to its media network in Canada and signed a renewal agreement with Cadillac Fairview covering 12 office buildings in Toronto, Vancouver and Calgary in Canada. […]
UK advertising spend reached £4.7bn in the first three months of 2015, a record for the tradtionally weak first quarter, driven by a surge in TV advertising. TV advertising grew 11.5% year on year to reach £1.2bn, it’s highest Q1 figure on record, according to the latest figures from the advertising expenditure report from Warc and the Advertising Association. […]
The general consensus is that there is a synergy between out-of-home and mobile. How much of a pivotal role do you see mobile having in the foreseeable future? Very much so. […]
Grand Visual has been a crusader of digital OOH with multiple campaign executions on interactive digital media interfaces in the outdoor media. Globally, the future of OOH is sketched in the digital OOH media formats. Enhancing the reach of DOOH then appears to be the logical step to take for the industry. […]
With a specific focus on the airport audience, taking into account their intentions and purpose for travelling, this study analyses and investigates the behavioural attributes of the entire airport experience. […]
Google is joining the BLE (Bluetooth Low Energy) game. Its product is called Eddystone and it’s a new open-source BLE protocol. No surprises This is no news to folks in this market though, as Physical Web and its component UriBeacon from Google have been around for a while (and stirring a lot of attention indeed). […]
Called Adshel Live, the network will comprise of 270 digital screens located across all of Australia’s major metropolitan cities. It will go live in October 2015. […]
NEW DELHI: Delhi Metro tokens would soon be wrapped by micro advertisements, a move aimed at augmenting revenue by tapping the nearly eight-lakh-strong commuter base who use the circular coins. While about 70 per cent commuters travel using smart cards as per Delhi Metro Rail Corporation (DMRC) data, the rest, primarily visitors to the national capital, are dependent on tokens. […]
At Atlanta’s Hatfield-Jackson International Airport, Clear Channel and Monster Media incorporated a device charging station into an interactive kiosk promoting AMC’s new drama series “Humans. […]
Garbage cans may no longer be just for junk. Bigbelly, a Massachusetts-based waste management company, is hoping to turn its trash and recycling bins into wireless hotspots throughout New York City. The project began in downtown Manhattan, where more than 170 of Bigbelly’s solar powered “smart” bins have already been installed. […]
Sales teams at Best Buy confirmed an increase in brand identity and conversion rates. […]
Travelers Notice Digital Billboards with High Levels of Recall. Digital billboards generate high recall for ads and positive consumer attitudes, according to a new study conducted by Nielsen. […]
It’s nearly time to swap pool noodles for No. 2 pencils and stash the beach bags in favor of those broken-in backpacks — back-to-school is just around the corner folks. We know you hate when we say that in July, but we’re in media, we like to plan, c’mon, join us! […]