In the run up to the launch of the 2015 Digital Creative Competition, Ocean and Campaign are at Cannes Lions speaking to industry ambassadors throughout the week about their perceptions of Digital Out of Home, and how the medium has evolved for the better. […]
This post original appeared on the Samsung Business blog. If work takes you through a lot of busy airports, you’re likely familiar with long lines, crowds, and that nervous feeling that you’re missing some important information. Like your departure gate has changed. […]
Guest Post – Emily Carroll, Prendi With the evolution of technological innovations, consumers are becoming increasingly connected and informed, with high expectations of the retail experience. As this continues to evolve, retailers must recognize the shifting role of the brick-and-mortar store. No longer is the brick-and-mortar store enough on it’s own, nor is online. […]
Digital innovation in out-of-home (OOH) advertising is allowing for large-scale, interactive brand messaging, while beacons and near-field communication are connecting consumers and retailers more directly than ever before. Six leading out-of-home specialists give their opinion on what the future might hold for shopping centres around the world. […]
How did Apple demonstrate that its iPhone 6 takes spectacular pictures? It took real, user-generated iPhone 6 photos and plastered those images on outdoor spaces across the globe. […]
To target Silicon Valley tech workers, Avaya this month debuted an interactive soccer game in Bay Area bus shelters featuring its customer, the San Jose Earthquakes. The kiosk game, "Avaya Stadium Shootout," is running in bus shelters in San Francisco and Silicon Valley, and is designed to engage commuters and raise awareness of Avaya as a leader in business communications. […]
Talking to Campaign about the sheer number and size of live media reviews for some of the world's biggest spenders on paid media, including Coca-Cola, Unilever, L'Oreal and Johnson & Johnson, WPP's founder was certain there is more to it than the cyclical nature of the business. Sorrell said: "I don't think it's a coincidence. […]
JCDecaux SA, has completed the acquisition of Continental Outdoor Media in partnership with a community owned investment company, Royal Bafokeng Holdings (RBH), with a shareholding split of 70/30. […]
Test data that proves the value of digital menu boards has been available for several years. However, you have to take advantage of the many features of the digital menu boards in order to obtain their full value. I say that because, for various reasons, restaurant chains have been very slow to take advantage of many of the primary features of digital menu boards. […]
Out-of-home (OOH) advertising builds brands and drives transactions with a powerful mix of formats, locations, and technology that surrounds audiences away from home, where they spend 70% of their waking hours. Learn more about the value of OOH in this video from the OAAA. […]
The costs of not using digital signage now exceed its costs of use and operations as outlined in this summary article of InfoComm15 by Lyle Bunn. This “opportunity cost” tipping point has been brought about by improved price/performance of the medium and the ways that it is being applied to address a vast range of communications needs. […]
Suncorp Bank has partnered with Adshel and Starcom Brisbane on a new digital out-of-home campaign which tracks its mobile lender network across Sydney in real time. The campaign uses an Adshel create app to highlight the location of Suncorp’s mobile lenders via GPS in real time. […]
In preparation of the upcoming Apple Music launch on June 30, Apple installed a gigantic billboard in Times Square this week advertising its unique live-streaming Beats 1 radio service. […]
Monster Media and Aerva have reached a settlement in the patent infringement action filed by Monster on 13th February 2015 in the United States District Court for the Southern District of New York. The terms of the settlement are confidential. Stephen Randall, EVP Mobile and Social Technology, Monster Media, commented, “We are glad to have reached this settlement with Aerva. […]
Cross-track digital media system operator XTD Limited has unveiled what it says are "the world's first" open-air, cross-track digital media installations leading to the launch of the media network in another major Australian city, according to a company announcement. […]
