Editors’ Picks

The Largely Forgotten History of Abortion Billboard Advertising (RH Reality Check)

Across the United States, billboards are visible evidence of the contentious abortion debate. Enlarged images of fetuses, cherubic babies, distressed women, and Bible verses tower over highways and byways like anti-abortion sentinels overseeing America’s culture wars. Notice I didn’t mention images that show happy, pro-choice women, for it’s a lopsided roadside debate. […]

rhrealitycheck.org
Thu, Jul 30, 2015 at 7:43 AM

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OUTFRONT Media To Lease Assets For Wireless Communication Attachments (Outfront Media)

(Does anyone know what it all means? Ed) OUTFRONT Media Inc. (NYSE: OUT) announced today that it has entered into an exclusive partnership agreement with Diamond Communications LLC to market and manage wireless attachment placement opportunities on OUTFRONT Media's leased and owned assets. […]

Thu, Jul 30, 2015 at 7:00 AM

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Intersection of Digital Signage with NFC, BLE, and Beacons (video of the DSF hangout, 1:03:03)

Streamed live on Jul 29, 2015. The use of wireless sensor networks to leverage the now ubiquitous mobile device through localized communication is not new in digital signage, heck it’s been around for months! […]

youtube.com
Wed, Jul 29, 2015 at 11:51 PM

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Mauricio Sabogal, Global CEO, Kinetic Worldwide on key trends in OOH advertising in India (MxM India)

Digital has led to the explosion of Out-of-Home advertising in recent times. At the Outdoor Advertising Convention 2015 held last week, Mauricio Sabogal, Global CEO, Kinetic Worldwide, highlighted some key trends in OOH and tells MxMIndia why this format works best in conjunction with other media. From a global perspective, how has OOH been doing? […]

mxmindia.com
Wed, Jul 29, 2015 at 11:46 PM

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The Drum: Creative Out of Home Awards open for entry with Ogilvy & Mather, TBWA and Starcom on judging panel

The Drum's Creative Out of Home Awards, which reward the best and most innovative work in OOH advertising in the UK, is now accepting entries for 2015. Now in its fourth year, the awards celebrate, recognise and reward those who make out of home work for their clients, both creatively and by delivering exceptional ROI. […]

thedrum.com
Wed, Jul 29, 2015 at 11:25 PM

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Smithsonian: Times Square’s Iconic Billboards May Be Illegal

Bright lights, big city, breaking the law. It all comes down a little thing called the “Highway Beautification Act of 1965,” reports Lewis. In January 1965, President Lyndon B. […]

smithsonianmag.com
Wed, Jul 29, 2015 at 11:24 PM

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11Giraffes Introduces Digital Signage Software for Google Chrome

The company worked closely with Google to build an application for use with the Google for Work platform. […]

digitalsignageconnection.com
Wed, Jul 29, 2015 at 11:23 PM

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Billboards and Salt Lake City’s mayoral campaign (Salt Lake City Weekly)

With a political system engineered to kneel at the altar of cash, Reagan Outdoor Advertising—Utah's largest owner of billboards—has pushed its political agenda by slinging currency at hundreds of political candidates at all levels of government. Since 2008, Reagan has given $548,000 in campaign contributions to fleets of Republicans and Democrats alike. […]

cityweekly.net
Wed, Jul 29, 2015 at 11:22 PM

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MediaPost: DOOH ad operator Zoom Sells Social, Family Biz To AllOver

Place-based advertising firm Zoom Media, whose U.S. branch recently rebranded as Zoom Active Lifestyle Marketing, is selling its “Social Indoor” and “Family Network” divisions to AllOver Media, in order to focus on its core network serving fitness clubs. The social indoor division includes Zoom’s nightlife properties, while the family network includes a variety of recreation venues. […]

mediapost.com
Wed, Jul 29, 2015 at 11:16 PM

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Installation of the Week: Airport Passengers Engage with Human Charging Stations (DSConnection)

This out-of-home experiential activation used real actors as life-sized robots and a Monster Media charging station to engage with travelers. […]

digitalsignageconnection.com
Wed, Jul 29, 2015 at 8:53 AM

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Air Miles smile booths powered by interactive digital signage (SignMedia)

Air Miles’ recent ‘Smiles 4 Miles’ campaign visited 57 locations in 22 Canadian cities, using transparent liquid crystal displays (LCDs) and infrared (IR) multi-touch frames to invite the public to exchange smiles for prizes. […]

signmedia.ca
Wed, Jul 29, 2015 at 7:39 AM

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Is artificial intelligence the copywriter of future OOH advertising? (AllVoices)

Marketing execs often drone on about how ads need to be engaging, but one campaign that just kicked off in London is taking engagement to a whole new level. Using artificial intelligence, the “smart poster” actively changes in order to engage those nearby and could represent a whole new marriage of technology and advertising. […]

Wed, Jul 29, 2015 at 7:29 AM

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AdAge: Programmatic Everywhere: Every Screen is an Opportunity

Imagine this: You're sitting in a taxi on your way home from work. It's raining, and it's rush hour. The video screen in front of you plays an ad for a stylish raincoat—one that suits you perfectly. […]

Tue, Jul 28, 2015 at 9:41 PM

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OOH ad platform AllOver Media acquires social and family divisions of DOOH network Zoom Media

AllOver Media, LLC (AOM), a portfolio company of Audax Private Equity and the largest alternative out-of-home advertising platform in the United States, today announced the purchase of the Social Indoor and the Family Network Divisions of Zoom Media. […]

businesswire.com
Tue, Jul 28, 2015 at 9:38 PM

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The Drum: O2 England Rugby ad removed from Scotland after out-of-home site blunder

England Rugby World Cup sponsor O2 was left red faced after an outdoor ad for the team appeared at sites throughout Scottish capital Edinburgh. First spotted by the Scotsman, the digital displays were promoting an England Rugby event on 9 September featuring performances from boyband Take That. […]

thedrum.com
Tue, Jul 28, 2015 at 9:29 PM

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