The Outdoor Media Association (OMA) has launched an Out-of-Home (OOH) advertising campaign for the 2015 National Missing Persons Week (NMPW). Running Australia-wide from 2–8 August, and officially launched in Sydney on Monday 3 August, NMPW is a national annual campaign aimed to raise awareness about the issues and impacts associated with missing persons cases. […]
A Soho billboard with the face of a human child representing a saved human life is taken down. But an eight-minute video looping images of imperiled animals covering 33 floors of the southern face of the Empire State Building is allowed to stay up? Let’s jump back four years. […]
[…]
In Los Angeles, the nation’s second-biggest city, billboard regulations have been the subject of contentious debate for years, and that debate continues. Up until now, digital billboards have only been allowed inside the city’s sign districts, located in commercial or industrial areas of town. But that may change. […]
Hisense’s Major Expansion: Acquiring Sharp America (PRNewsFoto/Hisense) China’s Hisense Group and Japan’s Sharp announced a deal today that sees Hisense buying all the equity and assets of Sharp’s TV factory in Mexico (for $23.7 million) and with that the rights to use the “Sharp” brand name and all its channel resources in both North and South American regions. […]
BLE Beacons are cropping up everywhere, with particularly strong growth coming in Enterprise / Industrial, IoT and connected home, as well as more established markets like retail and personal asset tracking. The arrival of Eddystone is a huge driver here, particularly in non-retail markets, where new signals and features are particularly beneficial. […]
Facial recognition technology is becoming one of the nation’s great unknowns. There are no laws that expressly regulate the software, nor is there data available on how much it is being used by American businesses to track customers and collect data. As the technology advances, the Government Accountability Office (GAO) is renewing its call for Congress to strengthen consumer privacy laws. […]
As part of the newly formed The Gateways that launches soon, The Salford Arch – an iconic digital superstructure that stretches across one of Manchester's busiest arterial routes – will be going live this September. […]
EXPRESSIONS OF INTEREST (EOI) DUE ON OR BEFORE MONDAY, 3rd AUGUST 2015 BY 3PM AEST (Australian Eastern Standard Time). […]
The Global C-Suite Exec. The Millennial Business Elite. The Cool Connected Trendsetter. […]
The one medium that hasn’t been hurt by digital’s gains is out of home. It actually rose 1 percent during the survey period. “Out of home is one media sector we left out on this, in terms of contributing to digital growth, because they are actually up slightly. […]
From top elected officials to local police, no one is off-limits, according to the FBI and the U.S. Attorney. Federal agencies say they are working to end public corruption in the state, and you can help. […]
Well why wouldn’t an OOH media buyer be relevant anymore? It could be because there is something rather radical happening in the industry. This year, 2015, heralds a new era for the outdoor industry (read: billboard industry) due to the developments set in place during 2014. […]
Turns out an old Gucci ad can live a happy second life as a surfboard bag, iPad mini sleeve or cardholder wallet. Rareform, a California-based company, found a way to use old billboards to create surfboard bags, totes, backpacks, hip pouches, wallets, SUP blade covers and more. To feel the bags, you'd be hard pressed to guess what they once were. […]
Flyte Systems, a division of Chicago-based Industrial Television Services, announced that the Fletcher Jones Motorcars of Newport Beach (California) Mercedes-Benz dealership has added the FlytePass boarding pass printing and FlyteBoard airport flight information display to its Preferred Client travel services. […]