Editors’ Picks

Digital signage business sentiment in Poland: conservative outlook (invidis)

The Digital Signage Business Climate Index (DBCI) in Poland has decreased since the last poll in May. The Index fell from 59,05 base points by 8,33 points to reach 54,50 base points. While the current business situation is assessed more positively by the market participants compared to May, the outlook for the future has become more conservative. […]

invidis.de
Wed, Aug 12, 2015 at 12:39 AM

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What Does 4K Mean to Digital Signage? (Rave Pubs)

By Eran Sharon, Vice President, Product Management, YCD Multimedia One of my takeaways from attending trade shows this year is that 4K displays have gone mainstream, mainly because they do 1080p so well. […]

ravepubs.com
Tue, Aug 11, 2015 at 8:53 PM

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Digital Signage for the financial industry: infographic (DSToday, sign in required for access)

The financial industry accounts for 10% of digital signage applications. 95% of retail banks with digital signage are satisfied with their deployment. Find out more about the uptake and benefits of digital signage for the financial industry in this insightful infographic by SignStix. […]

Tue, Aug 11, 2015 at 8:51 PM

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Eddystone and Beyond: A technology and market perspective (Linkedin)

Google launched Eddystone a couple of weeks ago. This piece is about Eddystone seen from a technological perspective, and how it could impact the (still very early) proximity industry – for the PSPs (Proximity Solution Providers - the companies deploying and managing beacons and proximity technology), for brands / retailers as well as for end users. […]

Tue, Aug 11, 2015 at 4:40 PM

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16:9: Madame Tussauds Uses Giant LED Wall To Hoover In Times Square Tourists

The Madame Tussauds wax museum in New York’s Time Square has put a massive 13 ft by 12 foot LED screen in a glassed part of the facade to pull in tourists passing by on 42nd Street. The LED is a big NanoLumens unit, running content via Scala software based on a concept developed by the guys at OpenEye Global. […]

sixteen-nine.net
Tue, Aug 11, 2015 at 8:44 AM

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UK OOH: Consumers connect with on-train advertising (PopSop)

Out-of-home (OOH) advertising is undergoing a quiet revolution. Increased connectivity, faster browsing speeds, and wider acceptance of ecommerce, have driven interaction with outdoor ads and brands are seizing these new opportunities. […]

popsop.com
Tue, Aug 11, 2015 at 7:10 AM

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Wall Street Journal: England to Roll Out Tailored Billboards

Company to collect information on riders using Wi-Fi to build ‘Minority Report’-like ads. Advances in image-detection software are starting to enliven one of the world’s oldest forms of advertising: the billboard. Ocean Outdoor U.K. […]

wsj.com
Tue, Aug 11, 2015 at 1:47 AM

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Outdoor advertising in the digital age (Pitch on Net)

Television commercials, alongside traditional mediums such as print and radio, once dominated the world of advertising. Today, they are only catching up with the busy audiences. While these consumers are always ‘on the go’, outdoor advertising offers the perfect solution to reach them and build a strong recall. […]

pitchonnet.com
Tue, Aug 11, 2015 at 1:26 AM

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ArsenalCreative Helps Amazon Take Over Waterloo Station for Kindle Summer DOOH Campaign (Creative Planet Network)

London’s Waterloo station, the UK’s largest railway terminal that happens to house the nation’s largest indoor advertising screen, which is aptly named Waterloo Motion. The rich display features a montage of Kindle owners traveling the globe with their trustee e-reader in tow. […]

creativeplanetnetwork.com
Tue, Aug 11, 2015 at 12:49 AM

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invidis: Digital signage business sentiment in France on the positive side

Over 90% of the polled companies are satisfied or rate their current business climate with good. While only 10% see their situation as negative. With 58% the answers for more favourable business conditions within the next six month has increased. […]

invidis.de
Tue, Aug 11, 2015 at 12:01 AM

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MediaPost: Marketers, Agencies Split On Impact Of ‘IoT,’ Feel Equally Ignorant About What It Actually Is

Ad executives by and large say they have a relatively low understanding of the "Internet of Things" (IoT), but they all see it growing in importance over the next several years and that it will begin to impact many facets of the way they engage with and understand consumers. Those are the top findings from a survey that Advertiser Perceptions Inc. […]

mediapost.com
Mon, Aug 10, 2015 at 1:48 PM

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invidis: Digital signage market in Benelux sees a slight correction in the summer

The Digital Signage Business Climate Index (DBCI) in Benelux has decreased since the last poll in January. The Index fell from 75,00 base points by 8,33 points to reach 66,67 base points. While the current business situation is assessed more conservative by the market participants compared to May, the outlook for the future has become more optimistic. […]

invidis.de
Mon, Aug 10, 2015 at 1:47 PM

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Bank visitors may use any smartphone to play a tennis game on large digital screens (PRWeb))

iGotcha Media, developers of high-impact digital signage solutions and content, introduces the first-ever mobile-to-digital-signage interactive application to be deployed by a major financial institution. […]

prweb.com
Mon, Aug 10, 2015 at 11:39 AM

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Emoji and OOH advertising – to be or not to be? (Primesight)

McDonald’s, regular supporters of Outdoor, recently ran a mixed outdoor format campaign whose creative executions were entirely in Emoji. Some may say it’s crass, lazy or obvious but you can’t deny that they are speaking the language of their customers. It’s worth noting that the creative influence hasn’t just popped into fruition out of thin air. […]

primesight.co.uk
Mon, Aug 10, 2015 at 7:35 AM

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Crowds gather in support of installing digital billboards across districts in Los Angeles (Commercial Integrator)

In another victory for the digital signage and outdoor advertising industries, crowds gathered in late June in Los Angeles in support of allowing digital billboards outside designated sign districts in the city. […]

commercialintegrator.com
Mon, Aug 10, 2015 at 7:28 AM

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