With ad revenue funding the entire LinkNYC initiative over the next 12 years, the city hopes that the digital advertising on the structures themselves will help spur innovation and social equity. […]
Ströer SE signed a purchase agreement with Deutsche Telekom AG to acquire Germany’s biggest internet portal t-online.de and third-biggest online sales house InteractiveMedia CCSP GmbH (both according to AGOF). The transaction is valued at around EUR 300m. Deutsche Telekom AG will become a shareholder of Ströer. […]
Lord Sugar has sold his out-of-home media business Amscreen to Tom Goddard, the former international chief executive of CBS Outdoor. The deal means DigiCom, Goddard’s outdoor business, will take on responsibility for the sales and marketing for the 3,500 screens currently managed by Amscreen. […]
As digital signage becomes more accepted by marketers and consumers, now may be the perfect time for traditional sign-makers to enter the DOOH space. Exploring any new industry requires clear knowledge of the goal and a plan to achieve it – and this definitely applies here. Digital signage exists to communicate a message to a target audience. […]
Digital Signage Expo has arranged to work with the Shanghai UBM Sinoexpo International Exhibition Company, Ltd to invite those doing business in Asia, and specifically in the Chinese digital signage community to attend DSE 2016 taking place March 15-17, 2016, at the Las Vegas Convention Center. Ms. […]
The blending of LED and display technologies and companies continues. Specialty, high-end display panel maker Planar Systems has been acquired by the Chinese high-end indoor LED firm Leyard Optoelectronic Co., Ltd. The companies have entered into a definitive merger agreement, that would see a U.S. […]
Melbourne’s Bourke Street Mall, a bustling hive of commerce, is set to become home to Australia’s biggest full motion, high resolution digital billboard, bringing a slice of New York’s Times Square to the culture capital. […]
Amscreen, the digital out-of-home (OOH) advertising network, has been sold to Tom Goddarrd’s DigiCom in a complete role-reversal involving the same two parties dating back to 2011. […]
The “Create Your Taste” kiosk campaign offers the option to create the “Burger of Your Dreams” with new gourmet ingredients and a fully customizable ordering screen. […]
China's official postal service has deployed a comprehensive upgrade of its 20,000 outdoor smart screens with new facial recognition capability, mobile interactivity, data management and campaign optimisation features. […]
Advertising in airports is not only lucrative but also very effective. Posterscope South Africa managing director Craig Page-Lee explains why and looks at what is being done to improve this. Those behind airport media have clearly understood the relevance and exploited the benefits presented by out of home (OOH) advertising today. […]
Beacons are at risk of going the way of QR codes, but a new software platform from Google might finally make the tech more appealing to marketers, writes Rosh Singh, director of digital innovation at Kinectic. Google last month unveiled Eddystone, a software platform for Bluetooth beacons that marks a serious push into the Internet of Things. […]
An outdoor advertising company is hoping Gallatin officials will consider changes to the city’s sign regulations that would permit digital billboards in the city. Representative from Lamar Advertising Company’s Nashville office made the pitch to the Gallatin Planning Commission Monday. […]
Some of those giant ads on buildings in downtown Seattle may be coming down. The city sued outdoor advertising company, Total Outdoor, charging it with violating the city’s sign ordinance. Now, a settlement has been reached. […]
First it was São Paulo, then Chennai. Then Grenoble, Tehran, Paris and now even New York have spawned movements to replace or ban outdoor advertising. Are we entering the age of ad-free cities – or is this just an eye-catching distraction? […]