For those of us who have worked in out of home advertising since before the digital revolution, the current excitement around the medium – largely but not exclusively sparked by digital – is welcome and, let’s be honest, just a touch surprising. […]
I am traveling, so little to no time to read or write – or dig into new tech that has just emerged. So when people started emailing me saying, “Hey, did you see the Eddystone thing?” all I could respond was “Yeah, kinda sorta. […]
Coca-Cola and Pepsi have both increased their investment in out-of-home advertising in Ireland by about 60 per cent, according to the latest review of the market by specialists PML Group. […]
Campaign caught up with creatives at the Cannes Lions to discuss the opportunities in digital out-of-home, how things have evolved and what's next for the medium. The media owner view. Tim Bleakley, chief executive, Ocean. […]
By Avihai Michaeli. Does Google plan to transform the Digital Out Of Home (Dooh) screens to its next Adwords platform? Are we witnessing the return of the Digital Signage "golden era" ? […]
Have you noticed more digital signs popping up at Chicago Transit Authority train stops the last few years? They’re great for predicting the arrival of trains, but one Chicagoans thinks they could be even better. In a post on Medium, designer Ian Hall lays out the multiple design improvements the CTA could be taking advantage of with their digital signs. […]
Origins is the first and only network operator in North India’s large-format DOOH sector, managing LED screens from 450 to 800 square feet. Indoor network displays begin at 55 inches. All screens feature ad-based content. […]
When it comes to promoting the return of its nude dating competition series, Dating Naked: Playing for Keeps, VH1 has found that less—much less—is more. The network is following up this week's jumping-naked-in-slow-motion ad with another opportunity to see naked people in all their (slightly obscured) glory. […]
The battle for creative website names has come to the outskirts of Fenway Park, where a billboard advertising " NewYork.sucks" is promoting what many Red Sox fans are thinking. The billboard faces the Mass Pike and is right behind Fenway Park. The company that owns the rights to the .sucks generic top-level domain, Cayman Islands-based Vox Populi, is behind the campaign. […]
With the Outdoor Media Association (OMA) recently announcing plans to launch an Automated Transaction Platform (ATP) that will create a one-stop hub for the buying and selling of Out-of-Home (OOH) in Australia across all formats, in our AdNews in-print edition June 12, we took a look at what else is going on in this space... […]
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On-train advertising has long been an element of marketing campaigns, but recent developments in the wider communications landscape have brought it centre stage. Increased connectivity on trains, faster browsing speeds, and wider acceptance of ecommerce, has led to a boom in on-train shopping. The link between advertising, purchase planning and the actual purchase has never been as strong. […]
The index grew marginally from 66,65 base points by 0,80 to 67,45 base points.The positive outlook of the DBCI reflects the good business sentiment of the digital signage industry in Scandinavia. The evaluation of the current business situation has declined slightly, with almost 70 % of the market participants rating their situation as “good”. […]
451 Research, an information technology research and advisory company, has determined that cellular Internet of Things (IoT) and machine to machine (M2M) connections will increase nearly fourfold globally from 252 million in 2014 to 908 million in 2019. A monumental increase in active cellular IoT/M2M connections will be driven by a number of key factors. […]
Outdoor advertising company JCDecaux SA (Euronext Paris: DEC) announced the results of the simplified public tender offer (“offre publique d’achat simplifiée”, OPAS) to buy back 12,500,000 of its own shares at a price per share of €40, which ended on 9 July 2015. The Autorité des marchés financiers (AMF) published the results of the offer on 15 July, 2015 in its avis No 215C1033. […]
