Editors’ Picks

OAAA’s Stephen Freitas: Delivering a Consistent OOH Brand (Linkedin)

After 18 months of research, the industry launched a change initiative in 2012 to improve itself and to get advertisers to think and act differently about OOH. Since that time, OAAA has worked with members to craft compelling proof points about the medium presented in a tone that best resonates with today’s ad agency professionals, many of whom are Millennials. […]

linkedin.com
Tue, Aug 18, 2015 at 12:43 AM

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Uber for advertisers: Wrapify pays you to wrap your car in ads, tracks exposure via mobile app (San Diego City Beat)

The most interesting and exciting startup I've seen in the San Diego area is Wrapify, a tech company with an advertising angle that accentuates individual empowerment. Wrapify's timing feels right on time, in the right place with the right idea at the right time. […]

Mon, Aug 17, 2015 at 11:33 PM

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Always on: Reviewing international OOH research – African perspective (The Media Online)

Out of home (OOH) has been rated the second most-trustworthy medium in a 2014 study by the international OOH industry body, International Fédération de la Publicité Extérieure (FEPE). The research, conducted by Future Foundation for FEPE, showed that while 28% of consumers deemed television to be the most trustworthy, OOH trailed closely behind at 24%. […]

themediaonline.co.za
Mon, Aug 17, 2015 at 11:25 PM

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Crane Merchandising Systems Joins Digital Place Based Advertising Association (DPAA)

The Digital Place Based Advertising Association (DPAA) announced today that Crane Merchandising Systems, a Crane Co. company, and the leading global manufacturer of innovative solutions for vending machines, cashless systems, software and wireless communications, has joined the organization. […]

Mon, Aug 17, 2015 at 4:31 PM

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Last Week 7 OOH General Managers Said… (Linkedin)

I spoke to 7 OOH General Managers from around the country last week. All magnificent 7 said, they have to increase their rates. Markets' size ranged from top 5, top 10, top 25, top 50 and smaller. […]

linkedin.com
Mon, Aug 17, 2015 at 2:49 PM

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16:9: RMG’s Q2 Financials Suggest Turnaround Efforts Starting To Work

Dallas-based RMG Networks has released its latest quarterly financials, which suggest the company’s turnaround efforts are starting to make a difference and getting the corporate-focused signage software and solutions company closer to running in the black. […]

sixteen-nine.net
Mon, Aug 17, 2015 at 12:58 PM

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16:9: Buh-Bye Flash – IAB Says HTML5 Is The Way Forward

Via AD Age Those software and creative guys doggedly hanging on to Adobe Flash as its main motion graphics playback tool might want to pay attention to the point of view of the Interactive Advertising Bureau, which is making HTML5 the new standard for digital creative. […]

sixteen-nine.net
Mon, Aug 17, 2015 at 12:02 PM

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oOh!media launches new ShortPress content platform to fire-up small business in Australia (Campaign Brief)

The world's first integrated online and digital Out Of Home content platform dedicated to supporting Australia's two million small businesses has been launched by oOh!media as part of its online and offline product strategy. Shortpress, the fourth content platform launched by oOh! […]

campaignbrief.com
Mon, Aug 17, 2015 at 7:13 AM

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China’s largest DOOH network in transit VisionChina Media Inc. announces second quarter 2015 results

China's largest out-of-home digital television advertising network on mass transportation systems and the leading provider of urban mass transit Wi-Fi, today announced its unaudited financial results for the second quarter ended June 30, 2015. Second Quarter 2015 Highlights: Total revenues increased 51.2% sequentially to USD 23.2 million. […]

prnewswire.com
Mon, Aug 17, 2015 at 6:19 AM

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The power of Out of Home in the spotlight at Pamro 2015 Media Research Conference, 23rd and 26th August 2015 – Dar es Salaam, Tanzania

In the past few years, methodologies for measuring Out of Home (OOH) media have rapidly evolved. Delegates at the Pamro conference taking place in Dar es Salaam from Sunday, 23 to Wednesday, 26 August will have the chance to keep abreast of the latest developments in OOH metrics and ratings. […]

mediaupdate.co.za
Mon, Aug 17, 2015 at 5:22 AM

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First country-wide OOH audience measurement tool launched in Pakistan (WFAnet)

The first nationwide audience rating and planning tool for outdoor (OOH) media in Pakistan has been officially launched at a meeting held by Pakistan Advertisers Society (PAS). Pakistan becomes the fourth country in the world to have implemented this system. A brainchild of PAS, the initiative aims to establish a reliable and credible audience measurement and rating system for OOH media. […]

Mon, Aug 17, 2015 at 5:16 AM

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Out of Home Advertising – VAI-ing for audience (Linkedin)

by Kym Frank, President at TAB Out of Home Ratings. Today's issues with digital advertising integrity increase the appeal of out of home advertising. The rigor of the OOH’s measurement system takes the reliability and trustworthiness of the medium a step further. […]

linkedin.com
Mon, Aug 17, 2015 at 2:22 AM

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Posterscope’s monthly DOOH market update: The Real World August 2015

The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns. […]

slideshare.net
Mon, Aug 17, 2015 at 2:17 AM

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Survey shows most consumers would not patronize retailers that use facial recognition tech

A new survey of American consumers, conducted by First Insight, shows that many are not aware of evolving retail marketing technology like beacons and facial recognition. However, that may be just as well, since many are skeptical of what they view as potentially invasive technologies. […]

Mon, Aug 17, 2015 at 2:17 AM

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invidis: Digital Signage Installation Tech Guide (free download)

Following an overview of key digital signage technologies, the guide looks at the role of the integrator in creating digital signage solutions. The magazine also looks at the OVAB Digital Signage Summit 2015: highlights, key topics, reasons not to miss the conference and the program. […]

invidis.de
Mon, Aug 17, 2015 at 1:28 AM

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