The Outdoor Media Association (OMA) has announced its Memorandum of Understanding (MoU) with the Australian Federal Police (AFP), which will extend the 2015 National Missing Persons Week (NMPW) campaign to outdoor advertising across Australia. […]
The permitting process is a necessary part of any sign company's operations, and it can be a tough road to navigate. Sign companies, suppliers, customers and municipal officials all have the same primary goals. Everyone wants to make sure that signage incorporates into a town's landscape and enhances the community. […]
Managing Director of Posterscope Nigeria, Dan Oshodin. Posterscope, one of the world’s leading out-of-home communication agencies, is set to launch in the Nigerian market. […]
Digital Signage Expo is launching DSE South America on July 21-24 2015. This event brings together the digital signage market expertise of Exponation, DSE's parent company, and the superior trade show production capabilities of BTS Informa, one of South America’s leading trade show producers. […]
What do Donald Trump and Google’s new Eddystone Beacon announcement have in common? Before we go there, it’s been two years since Apple launched iBeacon. We are still working with 1.0 of that standard. […]
Reagan Outdoor Advertising (ROA), Utah’s largest outdoor advertiser, and local officials have been engaged in a power struggle over conflicting interests for several years. The power struggle resurfaced last week after Reagan was found to have created a political action committee in an apparent attempt to influence the Salt Lake City’s Mayoral race. […]
The Creative out of Home Awards have launched for 2015! These awards will recognise great creative thinking in out of home advertising. […]
By Doug Johnson, Vice President, Technology Policy, Consumer Electronics Association. The California Energy Commission's latest foray into proposed regulations to reduce power consumption of consumer electronics devices is targeting computers (both desktop and laptop/notebooks) as well as monitors and signage displays. […]
Every month JCDecaux employees around the world vote for their favourite Innovate campaign via our internal social media platform, Bee. For May 2015, IGPDecaux and Royal Unibrew’s Ceres beer was voted the Winner for their experiential and interactive campaign in Milan. […]
This is the first retail high bright window display full-estate roll-out within the UK. […]
So far, most shoppers use their phones to research but not to buy. But new apps aim to change that. By Sarah Halzackthe, Washington Post. […]
While most QSRs are not equipped with this technology yet, digital menu boards are predicted to boom in the next year and a half. Digital menu boards provide many benefits to QSRs, specifically as it comes to day-parting. Most QSRs serve breakfast, lunch, and dinner. […]
/PRNewswire/ -- As the largest conferences and trade show dedicated to showcasing innovative digital communications and interactive technology solutions in China, the 7th China International Digital Signage, Audio Visual Integration and Equipment Show produced by Shanghai UBM Sinoexpo International Exhibition Co., Ltd, will be held at Shanghai New International Expo Centre (SNIEC) on Sep. […]
Outdoor advertising literally moves with the times. Digital screens can be programmed to show different creatives at different times of day. It increases advertisers' ability to target audiences when they’re out and about. […]
There seems to be a feeling these days that if advertisers are going to reach that super-elusive young, male audience they have to use the latest technology and trendiest advertising media to have a chance of getting their message across. […]
