Editors’ Picks

JCDecaux renews and extends its advertising concession with Madrid Metro for 10 years

Paris, October 19th, 2023 – Following a competitive tender, JCDecaux SE (Euronext Paris: DEC) has renewed and extended its advertising concession with Madrid Metro (5 million daily passengers on average), making it the most digitised JCDecaux-marketed metro in Europe and the first 100% data-driven advertising space in Spain. […]

JCDecaux
Thu, Oct 19, 2023 at 8:36 PM

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Apparently, Europe’s largest DOOH screen is in Kyiv, and is running campaigns amid the war (The Media Leader)

By Ella Sagar. The 4,000 square-metre screen, twice the size of London’s Piccadilly Lights, has just featured in Maybelline’s global New York Falsies Surreal Extension Mascara 3D digital out-of-home (DOOH) campaign. […]

the-media-leader.com
Thu, Oct 19, 2023 at 8:11 PM

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Activist investor Legion Partners pushes Clear Channel Outdoor to sell assets, including some in Europe, at a quicker pace (Seeking Alpha/Bloomberg)

Clear Channel should sell more assets in Europe while divesting small South American buiness, Legion Managing Partner Chris Kiper said at the 13D Monitor Active-Passive Investor Summit in New York, according to a Bloomberg account of the event on Tuesday. The comments come after Legion in May, in a 13D filing, said it's pushing the billboard company to evaluate a sale of the entire company. […]

seekingalpha.com
Thu, Oct 19, 2023 at 5:24 PM

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Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) to use population movement data from Environics Analytics

Toronto, October 19, 2023 - COMMB, the Canadian Out-of-Home Marketing and Measurement Bureau, has joined forces with Environics Analytics (EA) to access comprehensive nationwide population movement data through its mobile-location services. […]

COMMB
Thu, Oct 19, 2023 at 5:14 PM

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Ad Club of New York holds OOH:NOW Conference December 5th, 2023; Australian futurist to keynote (Ad Club)

Tickets: Table of 10​: Member: $1,995​; Non-member: $2,995 (this rate includes one-year, Bronze-Level Corporate Membership to The AD Club benefits for first-time members only): Individuals​: Member: $195 ​; Non-member: $295 (this rate includes one-year, Individual Corporate Membership to The AD Club for first-time members only). Young Pro (Under 30)​: Member $75 ​; Non-Member $95. […]

theadvertisingclub.org · Promoted content
Thu, Oct 19, 2023 at 4:56 PM

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Racapé Leaving Post As Global Commercial Head For PPDS; Last Day Just Before ISE (16:9)

I don’t normally write about personnel stuff like new hires and departures because page view metrics clearly suggest few readers have much interest in ... […]

sixteen-nine.net
Thu, Oct 19, 2023 at 4:55 PM

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NC State’s Flashy Library Refreshes Video Walls With Sony CLEDs (16:9)

North Carolina State was a pretty early adopter of big video walls, putting them in when its James B. Hunt Jr. Library first went ... […]

sixteen-nine.net
Thu, Oct 19, 2023 at 1:24 PM

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How Israeli digital signage CMS company Novisign is operating In wartime (16:9)

I bumped into Gil Matzliah at a conference this summer, and told the software executive we were long overdue to do a podcast about ... […]

sixteen-nine.net
Thu, Oct 19, 2023 at 10:12 AM

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This Dubai Company Has Almost-Crazy Variety Of Kinetic Digital Display Options (16:9)

I stumbled across this company on Linkedin – a Dubai firm called Lazulite that does a wild variety of work using those kinetic/robotic displays ... […]

sixteen-nine.net
Thu, Oct 19, 2023 at 10:01 AM

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Clever Digital Art Piece Traps People Between Books On A Shelf (16:9)

This is much more art than commercial signage, but a fun and interesting approach to mixing screens with physical objects. Japanese multimedia artist Hiroyasu ... […]

sixteen-nine.net
Thu, Oct 19, 2023 at 9:17 AM

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Talon’s recap of an OOH-focused panel at the Advertising Week New York 2023 (Talon OOH)

“Amplification has to be orchestrated and this can be effectively achieved through social media. Using digital and moving billboards is a great way to achieve scale. With OOH, how do you extend the experience beyond the physical location and reach those who aren’t there? […]

talonooh.com · Promoted content
Thu, Oct 19, 2023 at 12:17 AM

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How Broadsign tech unpacks opportunities in EV charger advertising (OpenMic)

By Catherine Lee (Broadsign product marketing specialist). Increasingly popular for their ability to reach consumers during their daily routines with high-quality, eye-level screens, ad display-equipped EV and LEV chargers are transforming digital-out-of-home (DOOH) advertising. […]

thedrum.com · Promoted content
Thu, Oct 19, 2023 at 12:14 AM

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What is programmatic out-of-home advertising (DashTwo)

What Is Programmatic OOH? by Rodolfo Queiroz. Programmatic out-of-home (OOH) is outdoor advertising purchased through an automated system. […]

dashtwo.com
Thu, Oct 19, 2023 at 12:14 AM

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DSE 2023: Official Event of the Digital Signage Federation with DSF Sponsored Sessions on Device Management, AI Convergence, Revenue, and Live Video

DSE 2023 is fast approaching and it’s the official gathering of the Digital Signage Federation (DSF), the industry's independent voice. The DSF, for those not in the know, is the backbone of the digital signage industry. It operates as a non-profit independent entity, dedicated to uniting the diverse groups that make up this exciting industry. […]

digitalsignageexperience.com · Promoted content
Thu, Oct 19, 2023 at 12:10 AM

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Pattison Outdoor installs fifteen new digital wall displays and 12 network LCD video screens at Toronto subway’s downtown station

Fifteen new digital wall displays plus 12 new network LCD video screens showcase PATTISON Outdoor’s and the TTC’s dedication to a digital advertising future in Toronto’s subway system. Dundas is one of the most popular subway stations for advertisers in the TTC. […]

Pattison Outdoor
Thu, Oct 19, 2023 at 12:10 AM

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