Editors’ Picks

Vector Media and Gimbal, Inc. Partner to Create Transit Geolocation Offering for Location and Proximity Specific Engagement

Gimbal’s Enterprise-Grade Beacon and Geofencing Technology to Enable Vector Media to Augment Existing OOH Audience Data and Create Hyper-Relevant Engagement New York, NY and San Diego, CA – Vector Media, LLC and Gimbal, Inc., have announced a partnership that will upgrade Vector’s transit advertising network to incorporate proximity marketing services. […]

gimbal.com
Thu, Aug 20, 2015 at 5:32 PM

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Media planners say digital place-based media is fueled by decline of TV, rise of mobile and programmatic

DPAA's survey reveals that 59% of planners expect television's share of media dollars to decline, other screens' shares to rise. […]

Editorial
Thu, Aug 20, 2015 at 5:14 PM

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What Companies Must Consider Before Implementing UHD/4K Technologies (DSConnection)

As UHD and 4K resolutions grow in dominance, it is important for companies to consider key business, content and technology issues to figure out how these technologies can drive business. […]

digitalsignageconnection.com
Thu, Aug 20, 2015 at 10:43 AM

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16:9: How Show And Tell Beats Read And Interpret

I’m not going to get into the relative merits of the UK software firm Embed Signage‘s latest round of enhancements to its signage platform, because there are way too many CMS apples out there to do apples to apples comparisons on, and as noted in the past, writing about minor, periodic software releases isn’t all that interesting. […]

sixteen-nine.net
Thu, Aug 20, 2015 at 8:34 AM

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Wall Street Journal: Advertisers Pump Money Into Out-of-Home, Digital Ads in July

Advertisers in the U.S. increased their spending on out-of-home and digital ads last month, while television ad sales suffered despite events like the U.S. women’s team World Cup victory, according to new data from Standard Media Index. […]

blogs.wsj.com
Thu, Aug 20, 2015 at 2:07 AM

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Out of home advertising bucks second quarter trend (Media Life mag)

While most traditional advertising continues to struggle, out of home remains a bright spot. Spending on OOH was up 3.8 percent during third quarter, according to new numbers from Kantar Media, to $2.25 billion. That compares to a drop of 7 percent for total ad spending from April to June, when out of home was one of the few media to see gains. […]

Thu, Aug 20, 2015 at 1:45 AM

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MediaPost: Outdoor Ad Spend Rises Nearly 4%

Out-of-home advertising revenues rose 3.8% from $2.17 billion in the second quarter of 2014 to $2.25 billion in the second quarter of 2015, according to the Outdoor Advertising Association of America, based on estimates from sources including Miller Kaplan and Kantar Media. These figures mark the 21st consecutive quarter of year-over-year growth in OOH ad revenues. […]

mediapost.com
Thu, Aug 20, 2015 at 1:35 AM

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APN Outdoor’s latest research focuses on airport audiences (APN Outdoor)

With a specific focus on profiling the airport audience, taking into account their intentions and purpose for travelling, this study analyses and investigates the behavioural attributes of the entire airport experience. […]

bandt.com.au
Thu, Aug 20, 2015 at 1:31 AM

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JCDecaux ties up with PowaTag for mobile shopping in Denmark (telecomparer)

Outdoor advertising group JCDecaux has teamed up with PowaTag to buy products with their mobile phones by scanning codes printed on thousands of billboards, bus stops and other urban furniture in 20 key cities of Denmark, reports France Mobiles. The two-click purchasing process is available 24/7. […]

telecompaper.com
Thu, Aug 20, 2015 at 1:15 AM

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Pay-Per-Face, the Next Wave of Targeted Advertising Analysis for OOH (Media Jobs)

What is “pay-per-face” or “pay-per-look”? Well it’s a way for advertisers to charge you for very specific and targeted views of content. Miami-based AdMobilize (jobs at AdMobilize), is expanding its concept of “Google Analytics for the real world. […]

mediajobs.com
Thu, Aug 20, 2015 at 1:12 AM

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16:9: Book Comes To Life In Silicon Valley Mall Display

Speciality display maker Volanti Displays, based just south of Silicon Valley, teamed up recently with a nearby luxe shopping mall – Westfield Valley Fair – on a very different digital window used to promote the Michael Kors fashion line. […]

sixteen-nine.net
Wed, Aug 19, 2015 at 11:35 PM

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Canada: COMB audit shows OOH companies deliver high level of accountability (COMB)

COMB has completed a full audit of trading data used by OOH company members to ensure that the circulation data being used by OOH companies is accurate. The audit revealed that OOH company members are delivering a 98.1% accuracy level providing a high standard of assurance to advertising buyers and their clients. […]

Wed, Aug 19, 2015 at 3:39 PM

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oOh! Media Launches Shortpress, Extending Multiscreen Content Across Digital OOH, Online, Mobile and Social

AUSTRALIA — Most people today divide their time across multiple devices, shifting their attention from one digital screen to another. This behavior is the primary driver behind multiscreen campaign planning and why it has become an imperative for brand advertisers. […]

Wed, Aug 19, 2015 at 3:15 PM

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16:9 on Real-Time Data As Content: TransitScreen Adds Live And Predictive Traffic

Ask anybody, in pretty much any big city, about the state of their traffic, and they’ll have a one word answer: “Horrible. […]

sixteen-nine.net
Wed, Aug 19, 2015 at 3:10 PM

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invidis: Digital signage business sentiment in Italy more conservative compared to May

The Digital Signage Business Climate Index (DBCI) in Italy has increased since the last poll in May. The Index grew from 22,69 base points by 7,31 points to reach 30,0 base points. While the current business situation is assessed more positively by the market participants compared to May, the outlook for the future has become slightly more conservative. […]

invidis.de
Wed, Aug 19, 2015 at 2:59 PM

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