To bolster awareness for Kobayashi’s BreathCare oral refreshing capsule in Hong Kong, the company conceived a larger-than-life advertising poster complete with scent emitting capabilities. […]
The video served as a fun, digital playground to entertain, educate and engage shoppers through relatable and relevant features and benefits. […]
We asked a few digital signage display experts for their take on what's new in display technology. "What," we asked them, "is the newest tech changing the face of digital signage displays?" or "What makes the digital signage displays of today stand out from those of even a year or so ago? […]
In the same way the Apple Watch blurs the lines between in-store, outdoor, and mobile channels, mobile in itself is already blurring the lines between in-store, online, and print channels. The smartphone gives businesses an unprecedented opportunity to connect to customers at any given point in time. […]
Mobile is driving some of the global trends in out-of-home (OOH) advertising and its importance is also evident here in Africa. I would argue that the OOH discipline is undergoing the biggest transformation of a defined media channel globally. […]
NEW YORK, August 27, 2015 – The Digital Place Based Advertising Association (DPAA) announced today that America's Community Network (ACN), America's first truly local community-based video network, has joined the organization. […]
The feeling of being watched makes human change their behavior, even if it comes from a poster. There’s a reason why so many security signs come with a pair of menacing-looking eyes printed on them: just seeing them might make people act differently around them. Knowing that someone – or something – is watching you can mean the difference between life and death for any animal. […]
Google Alerts is a little tool I use to pay attention to the various news wires and sent me regular digests of stuff that moves on digital signage and other key phrases. Among the regular news items that come up are reports from research companies I’ve never heard of, that definitively say how the signage industry is going to grow in the next several years. […]
NEW YORK - Today, Blue Bite, the Mobile Standard in Out-of-Home, announces the launch of esca, the first all-encompassing BLE beacon solution that leverages a powerful, cloud-based dashboard, innovative dual-mode hardware, and expansive developer resources. […]
Here are 4 ways auto dealerships can use out-of-home advertising to drive traffic to their location: Utilize the Power of Digital. Digital empowers dealerships to deliver targeted messages immediately. Creative swaps in real-time can showcase daily deals or limited-time promotions: Digital can further engage consumers by integrating social media posts. […]
DSE, the world’s largest tradeshow for digital display, interactive technology solutions and digital out-of-home networks, is now accepting nominations for its 13th Annual APEX Awards. […]
The Home Depot Mexico, with 115 stores across the country, is using digital signage to strengthen branding around its "Do More" do-it-yourself campaign that encourages shoppers to take charge of home projects, according to an announcement from Swiss digital signage software provider Navori SA. […]
The central rail station in one of the UK’s largest cities – Birmingham – is having a trio of giant eye-shaped LED ad boards installed – there to message to passengers and pay their way through advertising contracts. The redeveloped New Street station will be the first in the UK to feature these sorts of displays, which will be sold by Ocean Outdoor. […]
The Australian digital signage market is anticipated to grow by 15% in 2020 as a wide range of industry segments, including the financial services and outdoor segments take the digital platform seriously. A new Frost & Sullivan report positions the emerging digital signage market to be worth $133 million, having grown 12.1% during 2014. […]
Clear Channel International's chairman and chief executive says outdoor ads are much more than a Faustian pact between the industry and town halls. Reading a recent piece by an advertising executive in New York City made me wonder whether we live in the same world. […]