The one medium that hasn’t been hurt by digital’s gains is out of home. It actually rose 1 percent during the survey period. “Out of home is one media sector we left out on this, in terms of contributing to digital growth, because they are actually up slightly. […]
From top elected officials to local police, no one is off-limits, according to the FBI and the U.S. Attorney. Federal agencies say they are working to end public corruption in the state, and you can help. […]
Well why wouldn’t an OOH media buyer be relevant anymore? It could be because there is something rather radical happening in the industry. This year, 2015, heralds a new era for the outdoor industry (read: billboard industry) due to the developments set in place during 2014. […]
Turns out an old Gucci ad can live a happy second life as a surfboard bag, iPad mini sleeve or cardholder wallet. Rareform, a California-based company, found a way to use old billboards to create surfboard bags, totes, backpacks, hip pouches, wallets, SUP blade covers and more. To feel the bags, you'd be hard pressed to guess what they once were. […]
Flyte Systems, a division of Chicago-based Industrial Television Services, announced that the Fletcher Jones Motorcars of Newport Beach (California) Mercedes-Benz dealership has added the FlytePass boarding pass printing and FlyteBoard airport flight information display to its Preferred Client travel services. […]
Microsoft’s developer site has a post and details up about how people determined to spend as little as possible on signage software and hardware could put a project together with a $45 Raspberry Pi single board computer and the new Windows 10 IoT Core operating system software. […]
PHOTO CREDIT: NATIONAL POST If you fly into Toronto via the little island airport just off downtown, it’s great in just about every way. Handy. Great view coming in and leaving. […]
A video of an attractive woman giving a poker lesson was used for the in-house screens throughout the casino, restaurants and social media. […]
Looking at our success over the last ten years, our most successful projects have been delivered with efficient processes and great teamwork. Here are some tips for creating and delivering successful DOOH projects. IT ALL STARTS WITH THE IDEA. […]
If someone takes a picture of an interesting billboard, it becomes viral and travels all over the world Mauricio Sabogal is the Global CEO of Kinetic Worldwide, a leading planner and buyer of out of home media. In an interview with cat.a.lyst, Sabogal outlines the future for the OOH business and talks about how digital can help the cause of the medium. […]
Adjusted revenues up +11.9% to EUR 1,459.7 million; Adjusted organic revenues up +2.9%, with a moderate Q2 (+2.0%); Adjusted operating margin of EUR 285.7 million, up +11.3%; Adjusted EBIT, before impairment charge, of EUR 134.6 million, up +8.2% Net income Group share, before impairment charge, of EUR 78.6 million, up 6.4% Adjusted free cash flow of EUR 109.2 million, up +7.8% Organic growth of adjusted revenues in Q3 expected to be in line with our H1 performance Paris, 30th July, 2015 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today its 2015 half year financial results. […]
Key Financial Highlights: - Consolidated revenues increased 1% to USD 792 million, excluding the unfavorable impact from movements in foreign exchange rates. On a reported basis, consolidated revenues decreased 7% to USD 723 million. - Americas outdoor revenues increased USD 2 million, or 1%, excluding the unfavorable impact from movements in foreign exchange rates. […]
International mobile proximity marketing and payment solutions company, Proxama PLC (AIM: PROX), signs significant strategic partnership with leading Beacon hardware specialist, Kontakt.io. Kontakt.io, is one of the confirmed beacon suppliers for Eddystone (the new open beacon format from Google) and is a leading global provider of beacon hardware and proximity solutions. […]
The out-of-home (OOH) industry is launching a new awareness campaign across its own national inventory, which highlights the work it does in funding building infrastructure and services and supporting charitable causes – activity that amounts to $1 in $5 of all OOH revenue being donated. […]
Ocean have revealed stage one of the revamping of Europe’s largest and most iconic advertising structure London’s IMAX. Working closely with The BFI and Lambeth Council the IMAX’s lighting infrastructure has been upgraded from halogen strip light to 48,000 LEDs. […]
