Editors’ Picks

AdWeek: OOH Industry to World: ‘We’re Here, Dammit!’

Certain digitally-minded “experts” seem to think that outdoor advertising is not even a real thing anymore. Most people who own cars or live in cities and occasionally look up understand the value of OOH work. Those who work in agencies or client organizations, however, are probably more interested in Facebook’s new “give us more of your media money” feature. […]

adweek.com
Mon, Sep 28, 2015 at 11:37 AM

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MediaPost: Outdoor Advertising Association Wants Agencies to Know Billboards Are Seen By Real People, Not Bots

The Outdoor Advertising Association has launched an campaign touting the fact that billboards, unlike current-day online ads, are seen by actual human beings. The new campaign, called Feel the Real, carries the headline, "This Ad Is Real." Launched to coincide with Advertising Week, the campaign aims to remind people the medium is alive and well and still working hard for advertisers. […]

mediapost.com
Mon, Sep 28, 2015 at 11:14 AM

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New L.A. smart benches will charge bus riders’ phones while they wait (My News LA)

The Soofa Benches, which were previously adopted in Boston in 2014, feature Wi-Fi hotspots, USB device charging ports, energy-efficient LED lighting and displays of real-time bus arrival information. Billboard and outdoor advertising firm Outfront/JCDecaux will be responsible for the images displayed on the bus shelters. […]

mynewsla.com
Mon, Sep 28, 2015 at 10:56 AM

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Interactive billboards stop London’s litterers (Springwise)

Environmental charity Hubbub are discouraging littering through a series of interactive, playful billboards and talking bins. […]

springwise.com
Mon, Sep 28, 2015 at 10:53 AM

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Intersection Pilots Beacon Technology in Select MBTA Rail Stations (PR)

BOSTON /PRNewswire/ -- As citizens are increasingly relying on their mobile devices, Intersection – a new urban experience company that's the result of a merger between Titan, the country's leading media company focused on providing innovative programs for municipalities and transit agencies, and Control Group, a leading technology, design and strategy firm – today announced that the Company is piloting beacon technology in select Massachusetts Bay Transportation Authority (MBTA) rail stations in the city of Boston. […]

prnewswire.com
Mon, Sep 28, 2015 at 12:14 AM

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Is the digital signage media player close to extinction? (DSToday)

Life as a digital signage media player may feel like a vulnerable place right now with System-on-Chip devices maturing on the market. SoC displays now contribute to 8 percent of the digital signage marketplace, which when estimated to be currently worth $14 billion is quite a substantial impact for relatively young technology. […]

digitalsignagetoday.com
Mon, Sep 28, 2015 at 12:11 AM

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Five of Australia’s leading marketers tell us why Outdoor is so appealing in the summer months for any brand (BandT)

According to oOh!pen Season Consumer Survey*, in summer 83 per cent of Australians are spending more time outdoors. Sun-baked Aussies change their media consumption in the summer time, with 33 per cent of people watching less TV and 21 per cent spending less time online^. […]

bandt.com.au
Sun, Sep 27, 2015 at 11:51 PM

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How Brands are using Social Media in Digital Out of Home Ad Campaigns (Postano)

By Kylie Ora Lobell. Digital Out Of Home marketing campaigns are gaining prominence throughout the globe. Also known as DOOH, they allow for brands to access consumers on the go and showcase their products in interactive fashions. […]

postano.com
Sun, Sep 27, 2015 at 11:45 PM

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Posterscope joins world’s largest OOH ad campaign for UN (AdNews)

Posterscope is participating in Project Everyone, which aims to share the United Nation's sustainable development goals with seven billion people in what will be the world's largest out of home (OOH) advertising campaign. […]

adnews.com.au
Sun, Sep 27, 2015 at 11:40 PM

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Outdoor Ad Industry’s Pitch: Real People See Billboards

The outdoor advertising industry on Monday is rolling out a new campaign meant to capitalize on marketers’ growing fears about whether the digital ads they buy are being viewed by real people. […]

oaaa.org
Sun, Sep 27, 2015 at 8:00 PM

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Exterion Media offers brands ‘social out of home’ (Campaign Live)

Exterion Media is opening up its digital OOH network in London to allow brands to publish social content on to it directly. The outdoor company has partnered with Tint, a San Francisco-based startup, to deliver branded social ads on to digital outdoor screen, retail stores, and mobile. […]

campaignlive.co.uk
Sat, Sep 26, 2015 at 7:47 PM

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Australia: TorchMedia started selling its DOOH ad space via automated trading with Site Tour (AdNews)

TorchMedia has started trading a number of its digital assets on Site Tour's automated trading platform which general manager Kirsty Dollisson says is opening it up to a raft of premium advertisers who wouldn’t ordinary use out of home (OOH). […]

adnews.com.au
Sat, Sep 26, 2015 at 5:32 PM

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The first Digital Signage Summit in the MENA region (invidis)

Digital Signage Summit MENA will focus on global digital signage and DooH trends and how to adapt them to the needs of the region. This year’s conference will focus on smart innovations for digital communication. […]

digitalsignagesummit.org
Sat, Sep 26, 2015 at 5:31 PM

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Cities are being won over by electronic billboards (Orange County Register)

Though still viewed by some as high-tech eyesores or a bit too Vegas, digital billboards are on the rise in Orange County. They’re popping up near freeways in north and central county, sometimes over the objections of neighbors. Technology is part of the trend. […]

ocregister.com
Fri, Sep 25, 2015 at 10:26 PM

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Lamar Advertising launches national “Blue lives matter” billboard campaign in Savannah (Savannah Now)

The signage is part of a national campaign by Lamar Advertising, according to Carrie Jacobs, who works in the Savannah office for Lamar. Jacobs said the campaign was in regards to the negative attention that police officers have been receiving in recent months. […]

savannahnow.com
Fri, Sep 25, 2015 at 10:21 PM

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