How do advertisers justify buying media space from digital signage networks that do not have audience measurement? […]
The Out-of-Home (OOH) industry has reported net revenue of $47.9 million for the month of July, an increase of 9.5% from the same month last year, which posted a net revenue of $43.8 million.* Year-to-date revenue has increased by 17.5%, tracking at $350.8 million, up from $298.6 million* for the same time last year. […]
In the Future, The Device Won't Matter. Windows 10 Begins to Show the Way. By Tom Goodwin. […]
Via Engadget If you follow tech writing, you won’t scroll too far on any site before you run into an Internet of Things piece. It’s a massive subject, but here’s an IoT gadget you can quickly get your head around, as it might apply to digital signage and digital OOH. […]
Billboards are going up around Memphis in an effort to bring the man accused of shooting and killing a Memphis officer to justice. The billboards feature a picture of Tremaine Wilbourn. He's the man police said got out of a car during a traffic stop and opened fire on officer Sean Bolton. […]
Business owners Richard and Betty Odgaard have no plans to put aside their religious campaign against same-sex marriage. On the Facebook page for their ministry, God's Original Design Ministry, the Odgaards say they plan to erect 1,000 billboards advertising their belief in upholding "traditional" marriage between one man and one woman. […]
By David Roth, CEO, EMEA and Asia, The Store WPP. Technology is changing the retail landscape, and as David Roth shares in his blog, the future is closer than you think. […]
Primesight has signed up to Crowdfunder's Champions of Crowdfunding initiative, offering £10,000 worth of match funding to help finance the production and installation costs for billboard advertising for selected crowdfunding projects. The move follows a recent partnership between both companies to deliver the Movement Against Xenophobia's #IAmAnImmigrant campaign. […]
The Outdoor Media Association (OMA) has launched an Out-of-Home (OOH) advertising campaign for the 2015 National Missing Persons Week (NMPW). Running Australia-wide from 2–8 August, and officially launched in Sydney on Monday 3 August, NMPW is a national annual campaign aimed to raise awareness about the issues and impacts associated with missing persons cases. […]
A Soho billboard with the face of a human child representing a saved human life is taken down. But an eight-minute video looping images of imperiled animals covering 33 floors of the southern face of the Empire State Building is allowed to stay up? Let’s jump back four years. […]
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In Los Angeles, the nation’s second-biggest city, billboard regulations have been the subject of contentious debate for years, and that debate continues. Up until now, digital billboards have only been allowed inside the city’s sign districts, located in commercial or industrial areas of town. But that may change. […]
Hisense’s Major Expansion: Acquiring Sharp America (PRNewsFoto/Hisense) China’s Hisense Group and Japan’s Sharp announced a deal today that sees Hisense buying all the equity and assets of Sharp’s TV factory in Mexico (for $23.7 million) and with that the rights to use the “Sharp” brand name and all its channel resources in both North and South American regions. […]
BLE Beacons are cropping up everywhere, with particularly strong growth coming in Enterprise / Industrial, IoT and connected home, as well as more established markets like retail and personal asset tracking. The arrival of Eddystone is a huge driver here, particularly in non-retail markets, where new signals and features are particularly beneficial. […]
Facial recognition technology is becoming one of the nation’s great unknowns. There are no laws that expressly regulate the software, nor is there data available on how much it is being used by American businesses to track customers and collect data. As the technology advances, the Government Accountability Office (GAO) is renewing its call for Congress to strengthen consumer privacy laws. […]
