Editors’ Picks

MediaPost: Marketers, Agencies Split On Impact Of ‘IoT,’ Feel Equally Ignorant About What It Actually Is

Ad executives by and large say they have a relatively low understanding of the "Internet of Things" (IoT), but they all see it growing in importance over the next several years and that it will begin to impact many facets of the way they engage with and understand consumers. Those are the top findings from a survey that Advertiser Perceptions Inc. […]

mediapost.com
Mon, Aug 10, 2015 at 1:48 PM

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invidis: Digital signage market in Benelux sees a slight correction in the summer

The Digital Signage Business Climate Index (DBCI) in Benelux has decreased since the last poll in January. The Index fell from 75,00 base points by 8,33 points to reach 66,67 base points. While the current business situation is assessed more conservative by the market participants compared to May, the outlook for the future has become more optimistic. […]

invidis.de
Mon, Aug 10, 2015 at 1:47 PM

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Bank visitors may use any smartphone to play a tennis game on large digital screens (PRWeb))

iGotcha Media, developers of high-impact digital signage solutions and content, introduces the first-ever mobile-to-digital-signage interactive application to be deployed by a major financial institution. […]

prweb.com
Mon, Aug 10, 2015 at 11:39 AM

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Emoji and OOH advertising – to be or not to be? (Primesight)

McDonald’s, regular supporters of Outdoor, recently ran a mixed outdoor format campaign whose creative executions were entirely in Emoji. Some may say it’s crass, lazy or obvious but you can’t deny that they are speaking the language of their customers. It’s worth noting that the creative influence hasn’t just popped into fruition out of thin air. […]

primesight.co.uk
Mon, Aug 10, 2015 at 7:35 AM

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Crowds gather in support of installing digital billboards across districts in Los Angeles (Commercial Integrator)

In another victory for the digital signage and outdoor advertising industries, crowds gathered in late June in Los Angeles in support of allowing digital billboards outside designated sign districts in the city. […]

commercialintegrator.com
Mon, Aug 10, 2015 at 7:28 AM

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Financial Times: JCDecaux keeps an eye on potential US acquisitions that may include Clear Channel Outdoor and Outfront Media

JCDecaux is the world’s largest outdoor advertising group, selling space on everything from bus shelters in Edinburgh to bicycles in Paris and digital screens on the Shanghai Metro. This week it won the contract to sell advertising space in almost 5,000 of London’s bus shelters. […]

ft.com
Sun, Aug 9, 2015 at 10:41 PM

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MediaPost: Wrapify pays car owners to wrap cars in ads, tracks effectiveness via mobile app

A California startup called Wrapify has created an Uber-like platform to connect advertisers with car owners willing to have their cars wrapped with ads for a fee. The company is based in San Diego and has commenced operations there and in San Francisco. So far, 1,500 drivers have signed on. […]

mediapost.com
Sun, Aug 9, 2015 at 10:04 PM

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Outfront Media Hits New 1-Year Low Following Weak Earnings (WKRB)

Outfront Media (NYSE:OUT)’s share price reached a new 52-week low during mid-day trading on Friday following a weaker than expected earnings announcement, AnalystRatings.Net reports. The stock traded as low as $23.02 and last traded at $23.30, with a volume of 1,672,985 shares trading hands. The stock had previously closed at $25.00. […]

wkrb13.com
Sat, Aug 8, 2015 at 11:30 PM

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MediaPost: Outfront Media Revenues Rise On Acquisitions, Ad Growth

Outfront Media, formerly known as CBS Outdoor, saw total revenues increase 2.8% from $326.6 million in the second quarter of 2014 to $335.6 million in the second quarter of 2015, excluding the impact of various acquisitions. When the acquisitions are included, total revenues jumped 15% to $384.7 million. […]

mediapost.com
Sat, Aug 8, 2015 at 12:39 AM

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Digital OOH show you’re never more than few steps from Santander Cycles in London (Pioneering OOH)

More than 100 maps displaying local Santander Cycle docking stations with real-time bicycle availability now live across digital poster sites in Central London New technology uses TfL’s open-source Cycle Hire data, ensuring maps display the most accurate information possible Londoners and tourists were able to find their nearest Santander Cycles docking station even easier this summer as new digital adverts pointing out the nearest docking station were rolled out across London. […]

pioneeringooh.com
Sat, Aug 8, 2015 at 12:37 AM

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zappit & Bluvision partner to deliver IoT enterprise for out-of-home (zappit)

zappit has announced a strategic partnership with Bluvision - US based patent holding beacon manufacturer to provide turnkey IoT solutions for the out-of-home media and retail sectors within the UK. Combining zappit's SaaS platform with bluvision's beacon technology creates the foundation for the IoT enterprise solution. […]

zappit.co
Fri, Aug 7, 2015 at 11:53 AM

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1000+ screens enhance matchday experience for Manchester City Football Club (AVInteractive)

Manchester City FC required the solution to enable them to deliver bespoke content to reception areas, executive boxes, restaurants, concessions stands, external and internal jumbo screens and televisions in the stadium concourse; more than 1000 screens in total. […]

avinteractive.com
Fri, Aug 7, 2015 at 10:46 AM

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National CineMedia’s Results for Fiscal Second Quarter 2015 (full press release)

National CineMedia, Inc., the operator of the largest in-theatre digital media network in North America, announced consolidated results for the fiscal second quarter ended July 2, 2015. Total revenue for the quarter ended July 2, 2015 increased 21.6% to USD 121.5 million from USD 99.9 million for the comparable quarter last year. […]

marketwatch.com
Fri, Aug 7, 2015 at 7:23 AM

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Adding beacons yields more intelligent digital signage in retail and out-of-home (Sound and Video Contractor)

By Mark Boidman. Beacons use Bluetooth technology to communicate with a smartphone or other smart device in a physical environment, which can include retail stores, sports and entertainment venues, transportation hubs, parking structures, museums, and parks. […]

svconline.com
Fri, Aug 7, 2015 at 2:08 AM

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JCDecaux Wins Transport for London (TfL) Bus Shelter Advertising Contract (JCDecaux)

Global outdoor advertising company JCDecaux SA (Euronext Paris: DEC) has been awarded the world’s largest bus shelter advertising concession by Transport for London (TfL) in a deal worth €700m across a period of eight years. […]

Fri, Aug 7, 2015 at 2:07 AM

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