Editors’ Picks

Winners of 2nd Annual Digital Out of Home Excellence (DOOH-E) Awards at October 10 Global Summit (DPAA)

Campaigns honored in four categories – Purpose Driven, Most Creative, Best Use of Programmatic Tech and new category, Best CPG DOOH Campaign   NEW YORK – October 24, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced winners of the second annual DOOH-E Awards at the association’s global summit on October 10. […]

dpaaglobal.com · Promoted content
Mon, Oct 23, 2023 at 5:01 PM

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XUSC Party Set For DSE On Dec. 4; Now Ticketing (16:9)

The OTHER industry networking event set for the upcoming DSE trade show and conference in Las Vegas is the latest version of the Experience ... […]

sixteen-nine.net
Mon, Oct 23, 2023 at 1:08 PM

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Gucci Uses LED Over Full Facade of Bangkok Airport Store (16:9)

It took some digging but I eventually sorted out that this is a Gucci store opened last year at Bangkok’s Suvarnabhumi Airport, with LED ... […]

sixteen-nine.net
Mon, Oct 23, 2023 at 10:05 AM

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Shape-Shifting Data Vizualization Illuminates Entire Side Of World’s Tallest Skyscraper (16:9)

This would have to be the largest LED surface to date used as a digital canvas for public art – one whole side of ... […]

sixteen-nine.net
Mon, Oct 23, 2023 at 9:47 AM

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DSE 2023 tech sessions: tomorrow’s immersive advertising with AI-driven digital signage, user experiences, sensors & cellular connectivity

Digital signage has grown to encompass a myriad of complexities and nuances that require innovative strategies to navigate effectively. In this era, strategic partnerships have emerged as the linchpin for conquering the intricate and relationship-centric digital signage industry. […]

digitalsignageexperience.com · Promoted content
Mon, Oct 23, 2023 at 12:10 AM

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Microsoft runs DOOH campaign for Xbox on Las Vegas Sphere (IGN)

By Anthony Wood. Microsoft has taken over the LED display of Las Vegas' gargantuan Sphere arena to create an Xbox-themed light show. The Las Vegas Sphere has contributed its fair share of viral moments since its inaugural show in July, during which it illuminated its 580,000 square foot ‘Exosphere’ with a spectacular light show. […]

ign.com
Sun, Oct 22, 2023 at 7:10 PM

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Clear Channel Continues European Exit; Deal Announced Selling French Operations (16:9)

The US-based media company Clear Channel is pushing on with its efforts to largely vacate its European operations and focus on the Americas and ... […]

sixteen-nine.net
Sun, Oct 22, 2023 at 12:10 AM

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E INK’s environment-friendly Kaleido 3 Outdoor colour e-paper is designed for outdoor digital signage (Good E-Reader)

By Michael Kozlowski. E Ink Kaleido 3 Outdoor colour e-paper technology is designed for outdoor information boards, enabling rapid dynamic updates of information. Compared to traditional paper-based signage, it offers enhanced functionality and environmental benefits. […]

goodereader.com
Sat, Oct 21, 2023 at 6:54 PM

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EMEA OOH ad operator Pikasso adds its inventory to Location Media Xchange’s Programmatic SSP

19th October 2023, Morocco – Location Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners, has integrated with Pikasso, an Out-of-Home advertising enterprise operating across diverse international markets. […]

Moving Walls
Fri, Oct 20, 2023 at 7:49 PM

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DPAA boss Barry Frey: we’ve built a “muscular trade association” (MediaPost)

by Joe Mandese. DPAA (Digital Place-Based Advertising Association) President-CEO Barry Frey talks about the power of brands, new digital out-of-home experiences, and why IRL will never be supplanted by the metaverse. […]

mediapost.com
Fri, Oct 20, 2023 at 7:36 PM

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New Kennedy Space Center Experience Greets Visitors With Giant 30 by 98 Foot Ground-Level LED Board (16:9)

A big new outdoor LED display at the Kennedy Space Center Visitor Complex in central Florida is notable for at least a couple if ... […]

sixteen-nine.net
Fri, Oct 20, 2023 at 7:47 AM

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New Tech Tour Stops At DSE and An Entirely Fly Over Las Vegas Experience (DSE 2023)

Limited spaces available: Go behind the scenes of Las Vegas' newest tech-savvy venues: full-day backstage tour or FlyOver Vegas Experience Digital Signage Experience (DSE) in December is your ticket to the latest in high-tech venues across Las Vegas. […]

digitalsignageexperience.com · Promoted content
Fri, Oct 20, 2023 at 12:10 AM

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Government of Canada invests $1.75 million in a digital signage software company

L Squared Digital Signage was founded in 2007. Its cloud platform, the L Squared Hub, allows users to control content such as lobby display screens, menu boards and mobile applications, to deliver tailored corporate information, alerts, videos, news and advertisements to customers. […]

canada.ca
Fri, Oct 20, 2023 at 12:10 AM

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DSE 2023 to Feature Session on Navigating the Digital Frontier on Campus (DSE)

Digital signage has become a cornerstone of campus messaging, serving diverse needs ranging from event promotion and emergency notifications to room scheduling, dining menus, university branding, and general reminders. This transformation is crucial as institutions increasingly recognize the need for consistency and efficiency in disseminating critical information. […]

digitalsignageexperience.com
Fri, Oct 20, 2023 at 12:10 AM

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Place Exchange CEO: smaller businesses are now finding a path to enter the DOOH world (DSToday)

Digital Signage Today editor Daniel Brown interviewed CEO of Place Exchange Ari Buchalter. "And programmatic is really a great way to do that," Buchalter said. "Because if you are a smaller business — a restaurant, coffee shop, what have you — selling advertising is not your top priority. […]

digitalsignagetoday.com
Fri, Oct 20, 2023 at 12:08 AM

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