Editors’ Picks

The Drum: JCDecaux plans to transform London’s advertising with largest ever digital screens backed by big data

Outdoor advertising company, JCDecaux, has announced that it will revolutionise London’s bus stop advertising with 1,000 of the largest ever digital advertising screens. The plan is part of its London Digital Network (LDN) campaign which aims to digitise London’s bus stop advertising with new 84” screens- 40 per cent larger than those currently used. […]

thedrum.com
Thu, Oct 8, 2015 at 11:32 PM

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Bulzi delivers hyper targeting to DOOH advertisers by using mobile phone location data

Against the backdrop of the problems experienced by today’s advertising industry, digital-of-home (DOOH) advertising is emerging as the ‘super medium’ of the future, delivering real audiences and real return on the ad dollar. […]

Editorial
Thu, Oct 8, 2015 at 5:45 PM

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16:9: Newad Adds 1,500 Screens To Canadian Digital OOH Network

Montreal’s Newad has announced plans to grow into what would be one of the largest digital OOH networks in Canada, with a goal of 4,000 digital ad boards switched on by the end of 2016. That announcement comes several weeks after Newad acquired the majority of Zoom Media’s major networks in Canada. […]

sixteen-nine.net
Thu, Oct 8, 2015 at 11:58 AM

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How to Choose Your Digital Signage Software (Part II) (DSConnection)

It is possible to find a solution that will support network objectives and lead to a successful deployment by addressing several key questions. […]

digitalsignageconnection.com
Thu, Oct 8, 2015 at 11:33 AM

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Dan Levi Named CMO for Clear Channel Outdoor Americas (DSConnection)

The digital marketing veteran will advance the company’s digital integration capabilities, new partnerships and ad sales strategies. […]

digitalsignageconnection.com
Thu, Oct 8, 2015 at 10:52 AM

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JCDecaux to take over the world’s largest bus shelter advertising concession on January 01, 2016 (JCDecaux)

Paris – Global outdoor advertising company JCDecaux SA announced its vision for the outdoor landscape in London – The London Digital Network, or LDN. The company also revealed the next stage of its digital outdoor strategy. JCDecaux will take over the world’s largest bus shelter advertising concession from 1st January 2016 and start to build out a network of 1,000 digital screens. […]

Thu, Oct 8, 2015 at 2:27 AM

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Stephanie Gutnik Interviews Outdoor Media Group’s Christina Radigan (BroadSign)

Christina is a firm believer in mobile, calling it the key driver of OOH. On the frontend, it is transitioning OOH viewers into OOH users, by further engaging them with the medium. On the backend, information collected through these interactions as well as mobile audience data is providing greater ROI and attribution analyses. […]

Thu, Oct 8, 2015 at 2:14 AM

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In-store DOOH Network PRN is Back as a STRATACACHE Company (PRN)

San Francisco—PRN has joined the STRATACACHE family. Most recently known as IZ-ON Media, the company has reclaimed the PRN brand to represent its deep focus and roots in retail. […]

prn.com
Thu, Oct 8, 2015 at 2:11 AM

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Boston Globe: With billboards, he knows how to get his message across

Q. How has the billboard business changed over the years? A. […]

bostonglobe.com
Thu, Oct 8, 2015 at 2:01 AM

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Digital Signage as an Emergency Response Tool (Mvix)

Digital signage is one of the most highly effective visual tools for use in emergency response because the important message gets delivered quickly, via a highly visible medium. These electronic displays and messaging systems offer a wide-reaching method to visually communicate with a large group of people during an emergency. […]

mvixdigitalsignage.com
Thu, Oct 8, 2015 at 2:00 AM

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Australia: oOh! unveils interactive retail screens with sensory features (CMO)

EXCITE retail screens open new opportunities for brands to interact with consumers in out-of-home environments. oOh! Media has claimed a world-first in out-of-home (OOH) engagement with the launch of its sensory-driven interactive retail screens. […]

cmo.com.au
Thu, Oct 8, 2015 at 1:58 AM

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Case Study: In-store advertising is a win for South African bottle stores (Media Update)

Moving Tactics, a local digital signage solutions company, has been working with liquor brands and liquor retailers such as Pick n Pay Liquor, Ultra Liquors and Makro’s Liquor division to put in place digital in-store marketing campaigns and strategies. […]

mediaupdate.co.za
Thu, Oct 8, 2015 at 1:53 AM

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Digital Signage Summit in Munich outlined future strategy (AV Interactive)

The first fruits of the union between invidis consulting and Integrated Systems Events have proven to be a success, cementing the reputation of Digital Signage Summit Europe 2015 as a strategy conference for both digital signage and Digital-out-of-Home. There is now the promise of more to follow with up-and-coming DSS events scheduled for Russia and Dubai. […]

avinteractive.com
Wed, Oct 7, 2015 at 9:22 AM

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Installation of the Week: Personalized Pizza Pies via Livestream

Amsterdam pedestrians were recently treated to live and interactive culinary demonstrations by a chef at La Place. […]

digitalsignageconnection.com
Wed, Oct 7, 2015 at 9:09 AM

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eMarketer: Digital Ad Spending Overtakes Newspapers in Germany (outdoor also on the rise)

For the first time this year, digital ad spending will exceed spending on newspaper ads. Along with digital, spending on TV and outdoor ads is also increasing. Mobile internet ad spending growth is considerably faster than that of digital as a whole; this year, mobile will grow at 10 times the rate of all digital ads. […]

emarketer.com
Wed, Oct 7, 2015 at 7:55 AM

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