The COO of Kinetic Worldwide shares his views on the current scenario of OOH media in India, the changing ecosystem, emerging challenges, and more. If there is an effective way to communicate with people outside of their homes and on the move, then it is out of home advertising. […]
While the rest of the media is having to consider how it can work with digital platforms, it has only enhanced out of home media, so says Jacques du Preez, managing director of Provantage Media Group. You’re driving home from work after an average day at the grindstone. While stuck in traffic you look up at a billboard and see your name on it, together with an image of your dream car. […]
Deutsche Telekom on Thursday sold the world‘s biggest German-language web portal, T-Online.de, to the outdoor advertising company Stroeer in a 300-million-euro (333-million-dollar) deal. […]
WA Transport Minister Dean Nalder has been forced to apologise for a statement to Parliament about billboard safety audits, making it the second time in two days he has been forced to correct himself. Mr Nalder told Parliament this week that no safety audits had been conducted on the sites of proposed billboard signs initially approved by the State Government. […]
The public pay phone is getting a facelift to become part of the Internet of Things. The ambitious project to install larger-than-life phones in New York City to provide free, high-speed WiFi to pedestrians is coming to life. […]
With ad revenue funding the entire LinkNYC initiative over the next 12 years, the city hopes that the digital advertising on the structures themselves will help spur innovation and social equity. […]
Ströer SE signed a purchase agreement with Deutsche Telekom AG to acquire Germany’s biggest internet portal t-online.de and third-biggest online sales house InteractiveMedia CCSP GmbH (both according to AGOF). The transaction is valued at around EUR 300m. Deutsche Telekom AG will become a shareholder of Ströer. […]
Lord Sugar has sold his out-of-home media business Amscreen to Tom Goddard, the former international chief executive of CBS Outdoor. The deal means DigiCom, Goddard’s outdoor business, will take on responsibility for the sales and marketing for the 3,500 screens currently managed by Amscreen. […]
As digital signage becomes more accepted by marketers and consumers, now may be the perfect time for traditional sign-makers to enter the DOOH space. Exploring any new industry requires clear knowledge of the goal and a plan to achieve it – and this definitely applies here. Digital signage exists to communicate a message to a target audience. […]
Digital Signage Expo has arranged to work with the Shanghai UBM Sinoexpo International Exhibition Company, Ltd to invite those doing business in Asia, and specifically in the Chinese digital signage community to attend DSE 2016 taking place March 15-17, 2016, at the Las Vegas Convention Center. Ms. […]
The blending of LED and display technologies and companies continues. Specialty, high-end display panel maker Planar Systems has been acquired by the Chinese high-end indoor LED firm Leyard Optoelectronic Co., Ltd. The companies have entered into a definitive merger agreement, that would see a U.S. […]
Melbourne’s Bourke Street Mall, a bustling hive of commerce, is set to become home to Australia’s biggest full motion, high resolution digital billboard, bringing a slice of New York’s Times Square to the culture capital. […]
Amscreen, the digital out-of-home (OOH) advertising network, has been sold to Tom Goddarrd’s DigiCom in a complete role-reversal involving the same two parties dating back to 2011. […]
The “Create Your Taste” kiosk campaign offers the option to create the “Burger of Your Dreams” with new gourmet ingredients and a fully customizable ordering screen. […]
China's official postal service has deployed a comprehensive upgrade of its 20,000 outdoor smart screens with new facial recognition capability, mobile interactivity, data management and campaign optimisation features. […]
