Leading Out-of-Home communications agency Posterscope today announced the appointment of Stephen Whyte as the new UK CEO of Posterscope, psLIVE and PSI UK. Current CEO Annie Rickard will move into the role of UK Chairman, allowing her to focus on international growth across both psLIVE and Posterscope Worldwide. […]
Drinks manufacturer spends EUR 2.8 million in sector in first half of 2015. Diageo has emerged as the biggest spender in out-of-home advertising in the first six months of 2015, with a spend of EUR 2.8 million. […]
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LAS VEGAS--(BUSINESS WIRE)--Vertical Bridge, the largest U.S. […]
By Shaun Gregory. Although the increasing volumes of data being amassed by both brands and media owners can at times be overwhelming, according to research by EY and Forbes Insights, just 37 per cent of chief marketing officers feel they have the capability to use analytics to tailor their communications to consumers. We have found the benefits of mining this data intelligently invaluable. […]
FRANKFORT — It's back to the drawing board for the state Transportation Cabinet on its proposed regulations to allow more digital LED billboards throughout the state and let billboard owners cut trees on public rights of way that block their outdoor advertisements. A legislative review panel was ready to consider a motion by Sen. […]
NEW YORK /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the US, today announced the launch of OUTFRONT PRIME, the new brand for its "super premium" outdoor assets comprised of the most highly-trafficked and iconic billboard locations across the US. […]
How good is your company’s website and how does it compare to the websites of other outdoor advertising companies? Billboard Insider has ranked 203 outdoor advertising company websites. […]
A Group Of Concerned German Parents Have Posted Over A Billboard Advertising Iron Maiden's New Album Because The Grimacing Image Of The Band's Skeleton Mascot Is Terrifying Their Kids. […]
A total of 18 billboards showing the message have been scattered across London with the help of advertising firm Ocean Outdoor. A further 24 billboards across the UK have also carried the catchphrase in recent months. The artist himself has also sent out around 500 seven-inch stickers with the same logo design to members of the public across the world who have requested them through social media. […]
By Nancy Fletcher, President & CEO at OAAA. It was blunt. Last summer (2014), a design studio pitched itself to ad agency Ogilvy & Mather by putting a billboard message outside O&M headquarters in New York. […]
It’s been more than four years since the Dallas City Council agreed to a swap with billboard owners. They could trade three square feet of old sign for one square foot of LED sign to go up along highways in the city. It was a race for permits, since the city agreed to allow only 50 total digital signs. […]
NEW YORK – Cineplex Digital Solutions (“CDS”), the digital signage and experiential media agency of Cineplex Entertainment (“Cineplex”), has joined the DPAA. Canadian-based Cineplex operates one of the most modern and fully digitized motion picture theatre circuits in the world. […]
Rock in Rio and Itaú placed a “karaoke box” disguised as an ATM station in the middle of a Rio beach. […]
What do outdoor companies really think about each of the digital sign manufacturers? Billboard Insider assembled a brain trust of experienced, successful, independent outdoor advertising company owners. Here are their answers, candid, unfiltered and anonymous. […]