Following an overview of key digital signage technologies, the guide looks at the role of the integrator in creating digital signage solutions. The magazine also looks at the OVAB Digital Signage Summit 2015: highlights, key topics, reasons not to miss the conference and the program. […]
Outfront Media, RMG Networks and rVue Holdings Report Strong Revenue From Digital Out-of-Home Media. NEW YORK, NY — The digital out-of-home sector is showing renewed strength as Outfront Media, RMG Networks and rVue Holdings, all reported stronger second quarter revenue. […]
A ComQi Thought Leadership Paper. Quick Service Restaurant operators are discovering how changing menus over from paper and plastic to LCD is just the start of a powerful digital makeover. This paper looks at how operators – regional, national and global – are using one sophisticated digital engagement platform to gain tangible differences in both the customer facing and staff facing areas. […]
The Ocean Digital Creative Competition has enhanced creative thinking over the last five years. It has provided a platform for brands to succeed using Digital Out of Home at Cannes Lions by connecting the medium with those who have a similar forward thinking vision, and educating creative minds on the opportunities digital out of home can bring, beyond the realms of out of home. […]
As the sole provider of Giant Super Premium digital roadside screens in Scotland, Forrest has announced the development of 3 new sites to add to its portfolio. The new locations entitled; CityScreen Glasgow Quayside, CityScreen Glasgow North and CityScreen Clydeside Expressway will open up vital routes within Glasgow and will deliver even greater exposure for advertisers. […]
The Drum’s Creative Out of Home Awards, which reward the best and most innovative work in OOH advertising in the UK, is accepting entries for 2015. Now in its fourth year, the awards celebrate, recognise and reward those who make out of home work for their clients, both creatively and by delivering exceptional ROI. […]
Former CBS outdoor boss Tom Goddard has snapped up Lord Sugar’s out-of-home advertising business Amscreen. Goddard, founder and CEO of DigiCom, will now also take over Amscreen’s 3,500 screens. Amscreen employs 15 staff who will move to Digicom. […]
Revenue was USD 9,338,779 and USD 8,197,401 for the three months ended June 30, 2015 and 2014, respectively. This represents a USD 1,141,378, or 13.9%, increase. Revenue was USD 18,649,293 and USD 17,170,112 for the six months ended June 30, 2015 and 2014, respectively. […]
At the airport, there is huge dwell time, and what are your future customers doing? They are 95% of the time on their personal devices. They see an ad that sparks their interest. […]
AMP Capital has announced the next stage of Pacific Fair Shopping Centre's redevelopment will include a world-first digital chandelier as well as a unique wave atrium screen, both of which are set to revolutionise in-centre advertising in Australia. […]
When I transitioned from a career in digital advertising to out-of-home (OOH), some of my peers were surprised by my new job. I announced my new position as head of research and insights at Clear Channel Outdoor Americas on social media and was met with many congratulations, but also some rather sarcastic remarks. Of these, my favorite was: "You're working in outdoor? […]
The COO of Kinetic Worldwide shares his views on the current scenario of OOH media in India, the changing ecosystem, emerging challenges, and more. If there is an effective way to communicate with people outside of their homes and on the move, then it is out of home advertising. […]
While the rest of the media is having to consider how it can work with digital platforms, it has only enhanced out of home media, so says Jacques du Preez, managing director of Provantage Media Group. You’re driving home from work after an average day at the grindstone. While stuck in traffic you look up at a billboard and see your name on it, together with an image of your dream car. […]
Deutsche Telekom on Thursday sold the world‘s biggest German-language web portal, T-Online.de, to the outdoor advertising company Stroeer in a 300-million-euro (333-million-dollar) deal. […]
WA Transport Minister Dean Nalder has been forced to apologise for a statement to Parliament about billboard safety audits, making it the second time in two days he has been forced to correct himself. Mr Nalder told Parliament this week that no safety audits had been conducted on the sites of proposed billboard signs initially approved by the State Government. […]
