Editors’ Picks

MediaPost: Traditional Out-Of-Home Media Continues Growth

According to Kantar Media, total ad spend in the US was down nearly 7 % for the quarter, and OOH and local radio are the only traditional media to see significant growth. Based on figures released by the Outdoor Advertising Association of America (OAAA), Out Of Home (OOH) advertising revenue rose 3.8 % in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion. […]

mediapost.com
Mon, Sep 14, 2015 at 3:03 PM

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Birmingham Airport Deploys Digital Out-of-Home Ad Network (Screen Media Daily)

Birmingham Airport’s Digital Out-of-Home Network to Reach Nearly 10 Million Passengers a Year. UNITED KINGDOM — Birmingham Airport has launched a new digital out-of-home advertising network providing brands with an opportunity to reach travelers in the West Midlands. […]

Mon, Sep 14, 2015 at 3:01 PM

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16:9: Now Ride-Share Cars Have Ad Screens

Entrepreneurs have for many years now tried putting screens in taxis as a targeted advertising medium – with results best described as mixed. I think we’ve all slid into a taxi somewhere, got ourselves settled, and then quickly located the mute button so that whatever ad was on the screen would stop jabbering at us. […]

sixteen-nine.net
Mon, Sep 14, 2015 at 10:06 AM

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AdAge: So Which Ad-Blocking Parasite Are You Going to Go After?

Convince Consumers or Sue the Ad-Blocking Companies; You Have to Do Something. By Ken Wheaton. The consumer is in control! […]

adage.com
Mon, Sep 14, 2015 at 8:00 AM

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MediaPost: The Future Of Marketing As A Result Of The Self-Driving Car

A sea change is under way in how we buy, execute, implement and optimize media buys. The focus today is on digital media buys, but non-digital media are quickly becoming part of that same process. We have witnessed the first programmatic buys for TV, radio and out-of-home advertising, and more will surely follow. […]

mediapost.com
Mon, Sep 14, 2015 at 7:13 AM

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The Drum: 2016 to be the year global mobile advertising overtakes newspapers

Mobile internet advertising is set to become the third-largest advertising medium behind television and desktop internet, overtaking newspapers in 2016. A Zenith Optimedia study claims mobile advertising will overshadow newspapers as early as next year, becoming the "driving force behind the growth of the entire advertising market". Mobile will account for 12.4 per cent of the market next year. […]

thedrum.com
Mon, Sep 14, 2015 at 7:06 AM

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Beacons lend a helping hand to visually impaired bus passengers in Bucharest (venturebeat)

Beacons have become known among marketers as store location-pingers for mobile device users who might welcome aisle-appropriate coupons. But a startup’s new project in Bucharest, Romania highlights their potential as a vital service in environments that themselves are mobile — public transportation. […]

venturebeat.com
Mon, Sep 14, 2015 at 7:03 AM

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#NeverForget: Digital billboards commemorate 9/11 (DSToday)

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digitalsignagetoday.com
Mon, Sep 14, 2015 at 6:34 AM

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Ad blocking: Unblocking the way for digital OOH – part two (Wallblog)

By Mike Hemmings. The ad industry and the rise of the ‘screen team’ in media agencies will hopefully be looking to spread their wings in terms of finding new, effective ways to access the mobile consumer. And who should be first on their call list? […]

wallblog.co.uk
Sun, Sep 13, 2015 at 7:00 PM

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IoT has cracked open OOH (Linkedin)

The Internet of things (IoT) has collided with the out-of-home (OOH) Industry. While traditional OOH has distanced itself from IoT, it has no choice but to follow its lead. Most major cities are becoming smarter, the customer is extremely connected, and OOH has finally noticed. […]

linkedin.com
Sun, Sep 13, 2015 at 6:57 PM

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Primesight leads a panel discussion on the subject of DOOH in Manchester (Primesight)

Creativity, Context, and Data were the main themes discussed during today’s media seminar @ MediaCityUK accompanied by a set of challenges to be overcome by the industry In a first regional thought leadership event on the subject of digital out-of-home, Primesight led a breakfast seminar that saw the industry experts Sam Grant (Regional Director, Posterscope), Jeremy Taylor (Strategy Director, Grand Visual), Paul Sambrook (Business Development & Marketing Director, Rapport) and Mungo Knott (Marketing & Insight Director, Primesight) take part in a discussion about DOOH’s rich past, challenging present and bright future. […]

primesight.co.uk
Sun, Sep 13, 2015 at 6:55 PM

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The Australian: Quadrant to shed its stake in APN Outdoor

Quadrant Private Equity is expected to shed its remaining $60 million-plus stake in digital billboard firm APN Outdoor later this month with the lapse of a voluntary share lock-up enabling more investors to pile into the boom in outdoor advertising. An escrow tying Quadrant-­related funds to the company ­lapses on September 19. […]

theaustralian.com.au
Sun, Sep 13, 2015 at 6:39 PM

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Gatwick hires Airport Media to replace Eye Airports as DOOH media partner in 2016 (Posterscope)

Gatwick Airport and Airport Media Ltd are joining forces in a new venture in digital out-of-home advertising. The new partnership will launch in the first quarter of 2016 when Airport Media take over from the incumbent Eye Airports. Airport Media Ltd has been set up by Tom Goddard, Chairman of Ocean Outdoor and DigiCom OOH, as a new sales and management operation. […]

pioneeringooh.com
Sun, Sep 13, 2015 at 6:38 PM

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NYPost: Cat Greenleaf is the heroine of outdoor advertising

Greenleaf, who also stars in a series of shorts on NBCUniversal’s USA Networks, has become a heroine of the outdoor advertising industry. She will chat about its growth with Barry Frey, CEO of the Digital Place Based Advertising Association, at the industry’s Video Everywhere Summit, coming up Nov. 3 at Crowne Plaza Times Square. […]

nypost.com
Sun, Sep 13, 2015 at 1:41 AM

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Thailand’s out-of-home ad operator PLANB to expand to ASEAN (Deal Street Asia)

Thailand based out-of-home media Plan B Media PLC (PLANB) is in negotiations with partners to expand its footprint to Malaysia, Indonesia, Philippines and Vietnam. The move marks its foray into markets outside Thailand. “We would like to close the deal in Malaysia within this year, and the other three countries by early 2016,” said PLANB’s chief executive officer Palin Lojanagosin. […]

dealstreetasia.com
Sun, Sep 13, 2015 at 1:38 AM

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