Editors’ Picks

invidis: Digital signage business sentiment in Italy more conservative compared to May

The Digital Signage Business Climate Index (DBCI) in Italy has increased since the last poll in May. The Index grew from 22,69 base points by 7,31 points to reach 30,0 base points. While the current business situation is assessed more positively by the market participants compared to May, the outlook for the future has become slightly more conservative. […]

invidis.de
Wed, Aug 19, 2015 at 2:59 PM

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The new normal: five ways that retail is set to change under the influence of digital shopping (Internet Retailing)

A new round of digital disruption is set to change forever the way shoppers buy, a new report concludes. Retailers will respond by fully digitising the end-to-end customer experience, from the store onwards, predicts Forrester’s The Future of the Retail Experience. […]

internetretailing.net
Wed, Aug 19, 2015 at 2:36 PM

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Facial recognition technology to help boost cosmetic sales in Japan (Global Cosmetics News)

Japanese cosmetics store Ainz & Tulpe is using the latest facial recognition technology in order to entice consumers into store. […]

Wed, Aug 19, 2015 at 2:34 PM

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Bloomberg: Macy’s Tests Chutes, Tablets in Dressing Rooms to Repel Amazon

Macy's is using high-tech gadgets like tablets to upgrade fitting rooms, leaning on one of the few advantages that brick-and-mortar retailers have over Web-only stores. “That is the one weapon they have against Amazon,” said Bridget Weishaar, an analyst at Morningstar Investment Services. “When you’re shopping for certain things, you’re going to want to try it on and see it on you. […]

bloomberg.com
Wed, Aug 19, 2015 at 2:30 PM

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16:9: Sharing A Coke In Times Square

Here’s a nice social media-driven campaign for Coca-Cola, as planned and booked by Posterscope in NYC’s Times Square. People were encouraged by the billboard to tweet their name to a dedicated campaign hashtag, and then see a “story” about their name appear on a digital board. […]

sixteen-nine.net
Wed, Aug 19, 2015 at 12:46 PM

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16:9: Apple Reported To Be Dumping iPads As In-Store Smart Signs

Photo: Macstories The Apple-centric blog 9to5Mac is reporting that Apple’s impending store refresh will include a change in how it handles merchandising and product information. “With this Apple Store refresh next week,” the blog reports, “Apple will be pulling these aging iPad 2s from most of its stores. […]

sixteen-nine.net
Wed, Aug 19, 2015 at 12:39 PM

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Can Classic Outdoor and Digital Out of Home ride the Native Advertising wave? (Medium)

Is Native Entirely ‘Un-native’ to Outdoor Advertising…? By Mike Hemmings. Native — it’s never far from the headlines at the moment. […]

medium.com
Wed, Aug 19, 2015 at 12:00 PM

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OAAA: Out of Home Advertising Up 3.8% in Q2 2015

OOH Continues to See Significant Growth Compared to Other Media. (Washington, DC) – Out of home (OOH) advertising revenue rose 3.8 percent in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). […]

oaaa.org
Wed, Aug 19, 2015 at 2:08 AM

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OVAB Digital Signage Summit Europe – September 10-11, 2015, Munich

OVAB Digital Signage Summit Europe, EMEA’s leading digital signage and digital out of home conference, will take place on 10-11 September 2015 at Hilton Munich Airport Hotel, Germany. The two-day event will offer a full program with international speakers; panel discussions; presentations; exhibition area and different side events. […]

invidis.de
Wed, Aug 19, 2015 at 1:40 AM

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AdWeek: 5 tips for building global buzz from out-of-home ads

Regional outdoor ads can get brands big buzz online. Over the past few years, some of the most interesting—and nationally recognized—marketing campaigns that swept across the Internet began with inexpensive, local media buys or stunts. If such a campaign takes off on social media, that modest investment gets your brand or cause in front of millions of eyeballs. […]

adweek.com
Wed, Aug 19, 2015 at 1:22 AM

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Gimbal, Inc. and do it outdoors media Launch First Beacon-Enabled Mobile Out-of-Home Advertising Solution (gimbal)

Gimbal, Inc., the leader in location and proximity-based mobile engagement today announced a partnership with do it outdoors media, the largest national mobile billboard and field marketing company. […]

gimbal.com
Tue, Aug 18, 2015 at 7:14 PM

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Display technologies poised to create new experiences, drive new markets (DSToday)

Much as Amazon's high-speed delivery programs have raised customers' service-level expectations, the display industry also is at the precipice of change. Market research firm NPD DisplaySearch reports that industry expectations for displays are rising. Collaboration and interactivity are driving the market for public displays. […]

digitalsignagetoday.com
Tue, Aug 18, 2015 at 8:44 AM

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APN Outdoor Acquires NZ Billboard Company, Roadside Attractions

Founded in 1997, Roadside Attractions is an established national billboard operator, with 113 panels throughout the country. […]

bandt.com.au
Tue, Aug 18, 2015 at 7:54 AM

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Retail Digital Signage Expo in London a must-attend event says POPAI (Retail Design World)

The new Retail Digital Signage Expo comes at a vital moment for the industry, according to POPAI (Point of Purchase Advertising International) UK director Phil Day. POPAI is supporting the event because there are still significant issues that need to be addressed for digital signage to deliver optimum performance for retail, adds Day. […]

retaildesignworld.com
Tue, Aug 18, 2015 at 7:41 AM

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Go full spectrum: Don’t forget the other half of your digital signage (DSToday)

In recent travels I noticed two great examples that bookend each other at the opposite ends of the digital signage spectrum. One, at a bourbon-themed food shop in Louisville, Kentucky, featured professional-quality video, expertly shot, edited and produced, on a digital signage screen on a back wall. […]

digitalsignagetoday.com
Tue, Aug 18, 2015 at 7:37 AM

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