Editors’ Picks

Philadelphia approves adding 12,000 square feet of digital signage to Market East (Plan Philly)

More digital advertising is coming to Market East. The City Planning Commission voted on Tuesday to approve PREIT’s plan to post digital billboards along the front of the renovated Gallery at Market East, along with an associated plan for public improvements. PREIT is seeking to build a total of nine digital signs facing Market Street between 9th and 11th streets. […]

planphilly.com
Thu, Sep 17, 2015 at 11:31 PM

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Ad spending down in second quarter, outdoor and digital are up (Media Life Mag)

A few years ago, this would have been a clear indication that the media economy is struggling. But these days, with advertisers pulling back on traditional media in favor of cheaper, better-targeted new media, the declines are as much an indication of the changing industry as they are a weakness in the ad economy. […]

Thu, Sep 17, 2015 at 11:25 PM

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How to choose a digital signage software provider, part 1 (DSConnection)

It is possible to find a solution that will support network objectives and lead to a successful deployment by addressing several key questions. […]

digitalsignageconnection.com
Thu, Sep 17, 2015 at 3:40 PM

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Signage Foundation Releases Report on the Role of Signage in Downtown Development (DSConnection)

“Signs and the Downtown Experience,” produced by Craig Berger, takes a close look at how billboards, street signs and other forms of print and digital messaging help shape urban landscapes and identity. […]

digitalsignageconnection.com
Thu, Sep 17, 2015 at 1:27 PM

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16:9: Photos from Pre-DSrupted DSF Networking Event

Here’s a stack of pix from the Digital Signage Federation event at Yorkdale shopping centre on Tuesday night, courtesy of Stephanie Gutnik of BroadSign. There were roughly 50 people, who were broken up into teams of 4 to go on a signage scavenger hunt in the ritzy mall – noting everything from the excellent to the “ugly babies. […]

sixteen-nine.net
Thu, Sep 17, 2015 at 10:43 AM

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The Economics of Successful Billboard Advertising (Course paper by Alexa Thomas, free download)

This June 2015 study explains the economics of billboard advertising, specifically pertaining to the internal and external elements that make them effective for both consumers and the brand. Billboards have been used as an advertising medium for more than a century, and are still used today. The question is, “What about billboards make them so effective? […]

scribd.com
Thu, Sep 17, 2015 at 10:37 AM

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InfoComm to host digital signage roundtables in London and Dublin (Installation International)

InfoComm International has announced roundtable discussions about digital signage in London and Dublin. Free to InfoComm members, roundtables are a networking and business education opportunity that enable delegates to make face-to-face connections with industry colleagues, get advice tailored to their businesses, and share insights and opinions during the open discussions. […]

Thu, Sep 17, 2015 at 8:20 AM

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JCDecaux wins Shaw Theatres ad contact in Singapore (Mumbrella)

Outdoor media owner JCDecaux has announced winning the advertising contract for Shaw Theatres in Singapore. JCDecaux will officially begin handling the theatre’s ad sales starting from 1 November. […]

mumbrella.asia
Thu, Sep 17, 2015 at 8:04 AM

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Intel: The Time To Invest In Retail IoT Is Now (Tech Week Europe)

Joe Jensen tells retailers that IoT technology can help improve all areas of the customer experience Intel says retailers can help deliver the “perfect retail experience” using M2M technology as the company continues its drive to connect as many industries to the Internet of Things (IoT). […]

techweekeurope.co.uk
Thu, Sep 17, 2015 at 7:44 AM

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Kantar Media: U.S. Ad Expenditures Declined 3.9% in Q2 2015 to USD 38 Billion (Outdoor and Cinema up)

NEW YORK--(BUSINESS WIRE)--Total U.S. advertising expenditures declined 3.9 percent in the second quarter of 2015 to USD 38.0 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. During the first six months of 2015 ad spending fell by an identical 3.9 percent. […]

businesswire.com
Thu, Sep 17, 2015 at 12:38 AM

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DOOH Ad Operator Titan and Control Group Complete Merger, Become Intersection

NEW YORK /PRNewswire/ -- The merger of Titan and Control Group to form Intersection, announced earlier this summer, has been completed. Intersection, an urban experience, technology and media company will work with cities to solve modern challenges and reinvent the urban experience, creating more connected, livable and prosperous cities. […]

prnewswire.com
Thu, Sep 17, 2015 at 12:37 AM

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Bloomberg Joins Morgan Stanley in Unveiling New Digital Signage in Times Square (Bloomberg)

Earlier this morning, Morgan Stanley unveiled a brand-new multi-media experience outside their global headquarters at 1585 Broadway in Times Square. Watching the screens that line Broadway between 47th and 48th Streets, everything on display was designed and created in partnership with Bloomberg’s Marketing team. […]

bloomberg.com
Thu, Sep 17, 2015 at 12:32 AM

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The Drum: Clear Channel’s Storm to offer up its iconic One Piccadilly screen for Do It Day

Clear Channel brand Storm's One Piccadilly Circus screen will promote the creative ideas for change that will take place on Do It Day. As The Drum’s two-day campaign to change the world draws closer, preparations are being finalised as brands and creative come together to develop life transforming solutions to problems throughout the world. […]

thedrum.com
Thu, Sep 17, 2015 at 12:09 AM

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16 billboards placed along Arizona freeways with reward info, tip line in shootings investigation (ABC 15)

PHOENIX - Sixteen digital billboards have been placed along Arizona's freeways advertising the $50,000 reward for information leading to the arrest of the shooter, or shooters, who've fired at vehicles along those freeways over the last few weeks. […]

abc15.com
Thu, Sep 17, 2015 at 12:06 AM

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AdMobilize: Will ‘Pay-Per-Face’ Transform Advertising? (Mobile Marketing Watch)

The following is an exclusive guest contributed post from Rodolfo Saccoman, Chief Executive Officer of AdMobilize. When 88% of a marketplace feels something is “very important,” you’d think those who serve that market would be listening—but so far they’re not, at least not fully. […]

mobilemarketingwatch.com
Wed, Sep 16, 2015 at 11:27 PM

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