NEW YORK – The Digital Place Based Advertising Association (DPAA) announced today that Bulzī Media, which operates the world’s first data-driven addressable advertising network for digital out-of-home, has joined the organization. Bulzī Media aggregates digital out-of-home (OOH) audiences through partnerships with various OOH network operators. […]
Via TechCrunch Here’s another great example of the possibilities for using real-time data to drive screen content and make something faster, better or easier. In this case, the faster, better and easier has to do with TSA screening at airports. […]
Birmingham’s New Street Station will be the first in the UK to feature state-of-the art digital out-of-home advertising displays which will be shaped like eyes and beam adverts tailored specifically to those looking at them. The project, commissioned by Network Rail, is the first in the UK out-of-home advertising market to incorporate curved large-format LED display solutions. […]
Via AdAge The Japanese apparel retailer used in-store displays to interact with the mobile app WeChat to drive its brand in a recent promotion focused on the Chinese market. […]
Part of the reason that digital has struggled to find its stride is that we picked the wrong metrics out of the gate. Lawrence Horne, UK Director at Say Media explores the topic of viewability and the need to develop common metrics and a universal language for online video to really become a viable communications platform. What does ‘view’ mean? […]
Australia’s largest Out Of Home company, oOh!media, has announced that it has been awarded a long-term contract for 26 of Sydney’s most sought after premium large format faces across its roadside billboard network. […]
APN Outdoor has upgraded its earnings expectations for the second half with chief executive Richard Herring confident the out-of-home advertiser will win ad dollars from traditional media. Shares in the outdoor advertising business surged 12 per cent in morning trade to $3.36, on a day when the broader All Ordinaries Index is down 1.8 per cent. […]
The U.S. ad marketplace continued its seasonal downward trend in July, posting its lowest level since January, according to an analysis of the U.S. Ad Market Tracker. […]
Clear Channel Outdoor (CCO) today announced that it is donating space on its billboards throughout Northern California to Save Our Water, California's official statewide conservation education program. […]
Eye-catching digital hoardings reveal search term among other queries such as Dismaland, Strictly Come Dancing and cricket scores. Large digital billboards around London, paid for by Google, have been spotted by the public – with a surprising revelation displayed for all to see. […]
Mobile and beacon technologies are transforming OOH media, enabling advertisers to engage consumers on the go with timely, relevant and even personalized ads, messages and offers. OOH and mobile powered by beacons, or MOHBE, offers significant advantages, including greater precision in targeting, richer data and measurable results. […]
Ooh! Media chief executive Brendon Cook is confident about the trajectory the outdoor advertising industry is on as the company, which relisted in December 2014, prepares to report its full-year financial results on Tuesday. This year the company has put more than $30 million into its digital expansion and Mr Cook said Ooh! […]
Coca-Cola took seeing your name in lights to a whole new level earlier this year with a digital signage deployment in Times Square. […]
Beacons are going on the move. Literally. Out-of-home advertising is about to get a new and highly mobile tool to be put on buses, shuttles and taxis. […]
This year’s opening keynote at Digital Signage Summit Europe will analyze the developments in the digital signage market until the year 2020. The invidis keynote will be delivered by invidis co-founders Florian Rotberg and Oliver Schwede. […]
