Monday, December 23, 2024

Editors’ Picks

Wednesday, August 26, 2015 Wed, Aug 26, 2015

JCDecaux: Bright ideas implemented in DOOH advertising – an international snapshot

A selection of inspiring JCDecaux Innovate campaigns from around the world… URUGUAY Advertiser: Conaprole LGG Prodefens Concept: Urban Knitting A tiny village in Uruguay called “Mal Abrigo” (badly coated) was selected to promote Conaprole’s LGG Prodefens Yogurt – a product that helps to strength our natural defences, by covering the village with in hand knitted garments. […]


Wed, Aug 26, 2015 at 11:46 PM

JCDecaux to enable purchases from billboards with PowaTag across Denmark (NFC World)

Shoppers across Denmark will be able to make purchases from billboards, bus shelters and street furniture from outdoor advertising corporation JCDecaux subsidiary AFA JCDecaux via Powa Technologies’ mobile payments platform PowaTag. “AFA JCDecaux will utilise the PowaTag offering in 20 key cities including Copenhagen, Aarhus, Aalborg, Odense and Vejle,” Powa says. […]

nfcworld.com
Wed, Aug 26, 2015 at 2:08 AM

WSJ: Audi and Starcom Turn to Data Firm PlaceIQ to Gauge Whether Mobile Ads Work

Advertisers are starting to pump more money into mobile ads. But one of the medium’s great promises–that brands will be able to use location data from mobile devices to deliver more timely and relevant ads–has been largely theoretical to date. But the technology firm PlaceIQ is making strides with the data it’s collected from mobile devices and other sources. […]

blogs.wsj.com
Wed, Aug 26, 2015 at 2:03 AM

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