Editors’ Picks

Is the digital signage media player close to extinction? (DSToday)

Life as a digital signage media player may feel like a vulnerable place right now with System-on-Chip devices maturing on the market. SoC displays now contribute to 8 percent of the digital signage marketplace, which when estimated to be currently worth $14 billion is quite a substantial impact for relatively young technology. […]

digitalsignagetoday.com
Mon, Sep 28, 2015 at 12:11 AM

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Five of Australia’s leading marketers tell us why Outdoor is so appealing in the summer months for any brand (BandT)

According to oOh!pen Season Consumer Survey*, in summer 83 per cent of Australians are spending more time outdoors. Sun-baked Aussies change their media consumption in the summer time, with 33 per cent of people watching less TV and 21 per cent spending less time online^. […]

bandt.com.au
Sun, Sep 27, 2015 at 11:51 PM

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How Brands are using Social Media in Digital Out of Home Ad Campaigns (Postano)

By Kylie Ora Lobell. Digital Out Of Home marketing campaigns are gaining prominence throughout the globe. Also known as DOOH, they allow for brands to access consumers on the go and showcase their products in interactive fashions. […]

postano.com
Sun, Sep 27, 2015 at 11:45 PM

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Posterscope joins world’s largest OOH ad campaign for UN (AdNews)

Posterscope is participating in Project Everyone, which aims to share the United Nation's sustainable development goals with seven billion people in what will be the world's largest out of home (OOH) advertising campaign. […]

adnews.com.au
Sun, Sep 27, 2015 at 11:40 PM

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Outdoor Ad Industry’s Pitch: Real People See Billboards

The outdoor advertising industry on Monday is rolling out a new campaign meant to capitalize on marketers’ growing fears about whether the digital ads they buy are being viewed by real people. […]

oaaa.org
Sun, Sep 27, 2015 at 8:00 PM

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Exterion Media offers brands ‘social out of home’ (Campaign Live)

Exterion Media is opening up its digital OOH network in London to allow brands to publish social content on to it directly. The outdoor company has partnered with Tint, a San Francisco-based startup, to deliver branded social ads on to digital outdoor screen, retail stores, and mobile. […]

campaignlive.co.uk
Sat, Sep 26, 2015 at 7:47 PM

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Australia: TorchMedia started selling its DOOH ad space via automated trading with Site Tour (AdNews)

TorchMedia has started trading a number of its digital assets on Site Tour's automated trading platform which general manager Kirsty Dollisson says is opening it up to a raft of premium advertisers who wouldn’t ordinary use out of home (OOH). […]

adnews.com.au
Sat, Sep 26, 2015 at 5:32 PM

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The first Digital Signage Summit in the MENA region (invidis)

Digital Signage Summit MENA will focus on global digital signage and DooH trends and how to adapt them to the needs of the region. This year’s conference will focus on smart innovations for digital communication. […]

digitalsignagesummit.org
Sat, Sep 26, 2015 at 5:31 PM

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Cities are being won over by electronic billboards (Orange County Register)

Though still viewed by some as high-tech eyesores or a bit too Vegas, digital billboards are on the rise in Orange County. They’re popping up near freeways in north and central county, sometimes over the objections of neighbors. Technology is part of the trend. […]

ocregister.com
Fri, Sep 25, 2015 at 10:26 PM

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Lamar Advertising launches national “Blue lives matter” billboard campaign in Savannah (Savannah Now)

The signage is part of a national campaign by Lamar Advertising, according to Carrie Jacobs, who works in the Savannah office for Lamar. Jacobs said the campaign was in regards to the negative attention that police officers have been receiving in recent months. […]

savannahnow.com
Fri, Sep 25, 2015 at 10:21 PM

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6 Advantages of using Digital Signage in Schools

(Sponsored article). When school administrators need to communicate immediately with hundreds or thousands of students within a few minutes, how can they do it effectively and affordably? Educational institutions of all sizes are finding out they can do this and much more with digital signage solutions for schools. […]

mvixdigitalsignage.com
Fri, Sep 25, 2015 at 2:57 PM

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Walkbase, Samsung Form In-Store Analytics Partnership

New Walkbase advertising technology has been embedded in Samsung's in-store signage to provide a platform that anonymously analyzes customer behavior through Wi-Fi signals from smartphones. […]

digitalsignageconnection.com
Fri, Sep 25, 2015 at 11:33 AM

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Out-of-Home Love, Hate, Love (Advertising Week)

By Eddy Herty, National Creative Director. ... we’re motivated by things that have a direct benefit to our world. […]

Fri, Sep 25, 2015 at 8:25 AM

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Digital signage installations at the Dubai International Airport (invidis)

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invidis.de
Fri, Sep 25, 2015 at 7:59 AM

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Google’s DOOH Campaign: A digital display that’s pure poetry (Media Life)

Interactivity is the big thing in digital displays and billboards these days, but the key to a really good ad is to find a unique way to do it. Here’s a good one: Using the words of people passing by the billboard to create odd but endearing poems. […]

Fri, Sep 25, 2015 at 2:22 AM

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