Cathy O’Connor, CEO, oOh!media. On average, campaigns using our path-to-purchase formats, namely Street Furniture and Retail, saw an average sales uplift of 8.6% during the campaign. […]
By Steve O’Connor. In the realm of digital-first marketing, there is a collective desire for established norms governing our transactions, measurements, verifications, and every aspect in between. Currently, we haven't reached that point, but it's within our grasp. […]
For logical reasons, I think we all get so fixated on the energy-sipping “green” characteristics of e-paper displays that we kind of forget that ... […]
A big tip of the toque to the folks at Broadsign and SignageOS who competed over the weekend at a 24-hour sports relay challenge ... […]
Here’s the winner list from the Dizzie Awards presented last week in Las Vegas during the Digital Signage Experience trade show and conference in ... […]
The Digital Signage Federation has announced the results of board of directors voting, with three of four open slots going to currently-serving board members ... […]
Kayla Caticchio. Holt Renfrew, Canada’s largest fashion and lifestyle retailer, wanted to boost consideration and drive consumers to its stores in major cities nationwide. With Nordstrom closing its doors in Canada, Holts wanted to capitalize on the shutdown of its competitor to regain market share in key customer demographics. […]
The festive season of 2023 has seen an unprecedented trend in holiday advertising. According to a detailed analysis by 75Media, this year has recorded the highest use of celebrities in Christmas campaigns by major retailers. Its ten-year review of 18 leading retailers shows a notable shift in advertising strategies, with a remarkable increase in celebrity appearances compared to previous years. […]
by KALILA WELCH. And, Morgan Stanley analysts warn that rising retail media was set to take $1.1 billion from traditional media companies by 2027. Dentsu has released its annual global ad spend forecasts, foreshadowing a “challenging macroeconomic background” and another year of moderate year-on-year (YOY) growth for 2024. […]
World Out of Home Organization Global Congress in June 2024. The Congress will be held at the Grand Hyatt hotel, overlooking bustling Victoria Harbour, from June 5-7. The 2024 Congress follows the Global Congress in Lisbon in 2023, with over 500 delegates, as well as a 2nd regional APAC Forum in Bali and next year's forthcoming Africa Forum to be held in Cape Town from March 11-13. […]
Some Billboard Insider observations. Acquisitions have slowed dramatically at the public out of home companies. They closed only $163 million in acquisitions during the first 9 months of 2023, down from $619 million of acquisitions during the first 9 months of 2022. […]
Outsmart, the trade body for the Out-of-Home (OOH) advertising industry in the UK reports OOH advertising revenue for the third quarter of 2023 totalling £346m, an increase of +12.9% compared to the same period last year. The figures, collated by PwC, reveal that Digital OOH revenue grew +15.6% and Classic OOH grew +8.1%. Digital’s share of revenue increased slightly to 65%. […]
Shipments of LED displays are growing rapidly around the globe, but revenues are not growing at the same pace as specifiers and end-users are ... […]
I have the big-assed, many MB files if the people in these pix want them. Just send me a note. These are reduced size ones. […]
There are some good examples of real-world installations of those madly-spinning LED light wand thingies, and when I come across them, I write about ... […]