Current digital signage solutions for retailers are often fragmented, prompting retailers to invest significantly in making their first-party data more attractive to advertisers, focusing on data monetization. DSE recognizes the role of retail in the digital signage landscape. […]
By Chris Powell. Bell's Astral and Pattison Outdoor—which claims 55% of the country’s static billboards and more than 6,400 street furniture faces—will control an estimated 70% of the out-of-home advertising revenue in Canada. The rest of the market is divided between larger companies like Lamar Advertising, Branded Cities, digital pure-play Allvision, and an array of small independents. […]
The transaction is a purchase of the shares of OUTFRONT Canada, not a purchase of assets. This carries more risk for Bell Media because it steps into any liabilities of OUTFRONT Canada. A stock purchase is generally more tax advantageous for a seller. […]
Kathleen Sampey. You can’t skip it, you can’t block it, and it’s brand safe. OOH also produces higher consumer ad recall than TV, podcasts and radio, print, and online advertising, according to analysis from Solomon Partners. […]
Billboard Insider’s take: Moreno and Garcia must be betting on the long term turnaround of OUTFRONT’s transit and urban billboard business. […]
byAlisha Buaya. The new premium and exclusive assets in Sydney’s attractive eastern suburbs will be sought after for brands in 2024, when even the affluent middle class will start to realise the true impact of our cost-of-living crisis and luxury and premium brands will be fighting over a smaller set of Australians. […]
Through oOh's data partnership with Unpacked (Flybuys) advertisers will now be able to measure and attribute the ROI of their outdoor activity, not just across oOh’s network but the entire sector,” iProspect’s group investment director, Vera Manalac said. “oOh! […]
The most successful advertising campaigns pair relevant messaging and precise targeting. Adding geofencing to your out of home (OOH) advertising strategy leverages cutting-edge technologies to deliver messages to the right audience at the right time. […]
All in one LED displays are now commonplace across a variety of manufacturers – in part because they offer portability, but probably more so ... […]
Philly-based VSBLTY has progressed from an LOI to a definitive purchase agreement for retail media network operator Shelf Nine, which has some 4,500 screens ... […]
It has grown somewhat common now to learn of 3D illusion creative being used for digital OOH campaigns, but in just about every case, ... […]
LCD ribbon strips have been around for many years now, but it’s only been in the last few that they’ve been natively made at ... […]
Brooke Ermogenis. doohx’s The OOH Society is a digital portal into the expansive world of OOH – educating and connecting our global community of media professionals like never before. As well as acting as the gateway to our industry-leading certification programs, The OOH Society brings a dynamic, consistent, real-time approach to education. […]
With a focus on tackling key challenges and shaping the DOOH future, this conference is a must-attend event for DOOH enthusiasts. The world of DOOH has witnessed a remarkable transformation in recent years, evolving from static billboards to dynamic, interactive advertising displays. […]
By Camillia Dass, Senior Journalist at Marketing Interactive. Social media powerhouse TikTok is taking its ads off your phones and bringing it out into the world with its new out-of-home (OOH) solution titled "Out of Phone". […]
