Digital signage took the old saw about stray dogs — "He followed me home; can we keep him?" — to an entirely new place earlier this year in the U.K. The U.K.'s Battersea Dogs & Cats Home animal shelter earlier this year launched a clever digital out-of-home activation with OgilvyOne U.K. […]
Anyone who commutes into Toronto by rail can tell you what a confused, awful mess its main rail station has been for many years, and fortunately the long-running effort to spruce it up is starting to be revealed. The new York Concourse area opened recently – and it doesn’t feel like a basement storage hall for an out of home ad company. […]
rVue Holdings, Inc. (OTC PINK: RVUE), a premier advertising technology platform for digital place-based media, today announced that David Esser has been named rVue's Chief Technology Officer. Mr. […]
Samsung is transforming its Piccadilly Circus advertising screen into an interactive 3D rugby game for two days from today (18 September). […]
Out of home advertising company Adshel has said clients are still not using the abilities of digital outdoor ads to their full potential, pointing to the results of a study the company has recently completed. Adshel will roll out a new national outdoor digital network Adshel Live, on October 5 with 270 digital screens across Australia’s major metropolitan cities. […]
NEW YORK: August saw advertising expenditure in the US record its highest monthly rise so far this year after the market was boosted by back-to-school marketing and its associated advertising on local TV networks, new data have shown. […]
The “invidis digital signage yearbook 2015/16” in English includes a general overview of the digital signage market in the EMEA region. It also contains infographics as well as country reports about Western Europe, The Mediterranean Markets, Northern & Eastern Europe and Middle East/GCC. Additionally the markets of Germany, Switzerland and Austria are considered in great detail. […]
Mike Pell of Microsoft on data visualization At roughly 4:30 Wednesday I informed the crowd at DSrupted we were done, that I was in bad need of a beer, and that if anyone else was he or she should follow me across the street to a sports bar. Many did, as we tipped a celebratory pint to what I think was a very well-received second stab at a conference on disruptive technology in digital signage. […]
Red Bull is synonymous with giving consumers “wings” to soar through the day when their energy begins to flag. But Red Bull is more than just an energy drink — they’ve evolved into a highly successful multimedia company, expanding their reach into print, feature films, music and extreme sports. […]
More digital advertising is coming to Market East. The City Planning Commission voted on Tuesday to approve PREIT’s plan to post digital billboards along the front of the renovated Gallery at Market East, along with an associated plan for public improvements. PREIT is seeking to build a total of nine digital signs facing Market Street between 9th and 11th streets. […]
A few years ago, this would have been a clear indication that the media economy is struggling. But these days, with advertisers pulling back on traditional media in favor of cheaper, better-targeted new media, the declines are as much an indication of the changing industry as they are a weakness in the ad economy. […]
It is possible to find a solution that will support network objectives and lead to a successful deployment by addressing several key questions. […]
“Signs and the Downtown Experience,” produced by Craig Berger, takes a close look at how billboards, street signs and other forms of print and digital messaging help shape urban landscapes and identity. […]
Here’s a stack of pix from the Digital Signage Federation event at Yorkdale shopping centre on Tuesday night, courtesy of Stephanie Gutnik of BroadSign. There were roughly 50 people, who were broken up into teams of 4 to go on a signage scavenger hunt in the ritzy mall – noting everything from the excellent to the “ugly babies. […]
This June 2015 study explains the economics of billboard advertising, specifically pertaining to the internal and external elements that make them effective for both consumers and the brand. Billboards have been used as an advertising medium for more than a century, and are still used today. The question is, “What about billboards make them so effective? […]
