You will be more likely to achieve success if you have followed “The 7 Key Elements of Digital Signage. […]
The message read: "To my cheating husband Paul. You deserve each other. When you get home I won't be there. […]
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Every year at this time, I try to come up with seven predictions for the coming year in our industry. In addition to being the name of George Costanza’s mythical firstborn, seven is a hat tip to football, it being the value of a touchdown and an extra point. […]
By Clare-Marie Harris Panno, SVP Director of Insight at Posterscope USA. Technology has taken OOH from strength to greater strength, with growth driven by Digital OOH and advances in targeting and accountability. OOH advertising spend is forecast to increase by +3.4% in 2015 and +4.3% in 2016. […]
GUEST POST: Mark Janke, DeviceWorx There’s a reason so many digital signs out there have fingerprints all over them – consumers expect that pretty much any screen they see and use will be interactive, just like their phones and tablets. But only a fraction of the digital signs now operating in the field are set up for interaction. […]
Digital out of home network Inlink is launching a real-time audience measurement and analytics platform to give clients and agencies detailed and accurate information on the reach and effectiveness of their brand campaigns. […]
In this session out-of-home advertising companies discuss how they integrate mobile into their company strategy and where they see their companies using technology to provide a greater ROI for OOH. Josh Kruter, VP ClearChannel Outdoor; Ian Gadsby, VP Pattison Onestop; Stephen Randall, EVP Monster Media; Mark Boidman, Managing Partner, Peter J. Solomon Company. […]
The artwork resembles an alternative version of Jerusalem's Wailing Wall Commuters' deepest and darkest secrets have been written on a huge billboard for the whole world to see at Brighton's train station. […]
Atlanta's largest independent billboard company introduces state-of-the-art location based mobile advertising. ATLANTA, GA (PRWEB) Boardworks Outdoor Advertising announced the launching of its Location Based Mobile Advertising platform, Mobile Sync, designed to deliver tens of millions of impressions to mobile devices using state-of-the art Geo Fencing and Geo Retargeting in Georgia. […]
Equipped with the cloud-based software, XhibitSignage, this networked signage player supports HTML5 media playback, playlist management, comprehensive scheduling options and a multi-role user management. […]
Newstalk has been rapped on the knuckles by the Republic’s advertising watchdog over its use of the word “bulls**tters” on an advertising billboard promoting its breakfast show featuring Ivan Yates and Chris Donoghue. The poster featured a background picture of a radio speaker and the tag line “Take the bulls**tters by the horns. MOVE THE DIAL TO IVAN AND CHRIS. […]
Carat’s forecasts confirm year-on-year growth in Cinema at +4.7%, Radio at +1.3% and Outdoor at +3.4%. Digital continues to be the only channel warranting double digital growth, predicted at +15.7% in 2015 and +14.3% in 2016. This is driven by the high demand for Mobile and Online Video advertising especially across social media, with 51.2% and 22% year-on-year growth expected this year. […]
GUEST POST: Henrik Andersson, Instorescreen How do consumer brands get noticed in retail, when consumers walk in and see a kaleidoscope of competing visual cues? The big brands do what’s needed to get the prime visual real estate, and the rest do what they can in packaging and visuals to break through the visual clutter, get noticed and trigger actions from shoppers. […]
Would you believe that more people own mobile phones than toothbrushes? With communication and connection priorities topping those of even hygiene, including mobile marketing in your digital out-of-home strategy would seem to be a reasonable approach. […]
