In-Car Advertising Will Ascend to Match TV and Mobile in Time Spent. By Loren Hillberg. We're hearing more and more about connected cars these days. […]
Traditional viewing is disrupted. Consumers engage with video content and advertising on a litany of platforms and devices - Video is Everywhere What's a brand to do? There are many who believe video advertising should be treated screen agnostically across all devices and screens. […]
Coffee & Controversy – a Breakfast, featuring a spirited panel discussion in New York City during Digital Signage Week on Tuesday, November 3rd from 8:30-10:30 am at Guy's American Kitchen and Bar near Times Square. Following the breakfast and panel discussion will be an optional installation tour of a major New York City digital signage project. […]
Outsmart will be led by CEO Alan Brydon and Chairman Mark Craze and will inform, educate and inspire advertisers and agencies to do wonderful things in OOH. The new marketing body for OOH launches with the website, www.outsmart.org.uk and is the first port of call for advertisers, planners and creatives to showcase how OOH can be used in even bigger and better ways. […]
Let’s be honest for a minute. My wife and I both love advertising. I watch ads on TV and I look at ads online. […]
The Array of Things will be the central nervous system of cities. Without invading your privacy. I’ve been excited about the Array of Things — a network of beautifully-designed sensors poised to capture and make public real-time, non-personal data about the livability of a city — ever since it (they?) started following me on Twitter in June 2014. […]
The electronic billboards feature a picture of Austin Tice, with the words "1,000 days in captivity for being a journalist." The Houston native disappeared while covering the conflict in Syria, and his parents hope to keep the pressure on the White House to make his return a priority. […]
GUEST POST: Kindi Lantz, Funnelbox All Hail the Creative Brief. Unless you work in marketing or at a creative agency or design shop, the idea of using a creative brief may be foreign to you. Great video content starts with insightful strategic objectives that are neatly summed up in a creative brief for video marketing, or as we call ours, the creative blueprint. […]
By Ben Putland, COO, Grand Visual. About 30 years ago in the UK, some clever clogs at FCO Univas stuck a Ford Cortina, the ubiquitous car of its day, on to a 48-sheet billboard to sell glue. It was a brilliantly creative use of out of home, one that sits in the Out of Home Hall of Fame. […]
The 4th Annual Out-of-Home Showdown is the annual competition of out-of-home campaigns executed in Canada over the past year. Taking place at the stunning ARCADIAN COURT, this year’s event will be a SPEAKEASY theme, in keeping with venue’s art deco style. OOH Media providers will enter their best campaigns to compete for awards… and the coveted SHOWDOWN Grand Prize. […]
Clear Channel UK’s premium digital brand, Storm, announces plans to fully digitise the iconic Cromination site on London’s Cromwell Road. Storm Cromination London will be Storm’s 21st site, further bolstering a comprehensive portfolio of stunning large format digital sites. […]
The Sterling, Virginia-based signage firm Mvix has launched a new hardware/software bundle that gets users a teeny Intel-based player and lifetime software for just $259. […]
Astral Out of Home, a division of Bell Media, announced today that it has been awarded an eight-year contract for the indoor advertising at Ottawa Macdonald-Cartier International Airport (YOW). Reaching 4.6 million passengers in 2014, YOW is Canada's sixth busiest airport and the fifth Canadian airport to join the Astral Out of Home portfolio. […]
On the 10th September DOOH.com worked with Vogue and Storm to show off makeovers on the iconic Piccadilly One screen. Makeovers were carried out at Boots below the screen, the pictures were shared on twitter then shown on the screen for the whole of London to see. We used Hero™ to take pictures of everyone who appeared on screen and send the pictures back to them to share and treasure. […]
Following some downward revisions from major ad forecasters and syndicated ad-tracking firms, ad spending by Madison Avenue’s biggest players began to rebound in August, according to the latest findings from the U.S. Ad Market Tracker, an index pooling actual media buys processed by the majority of major agency holding companies and their brand marketing clients. […]
