Always on: Reviewing international OOH research – African perspective (The Media Online)
Out of home (OOH) has been rated the second most-trustworthy medium in a 2014 study by the international OOH industry body, International Fédération de la Publicité Extérieure (FEPE). The research, conducted by Future Foundation for FEPE, showed that while 28% of consumers deemed television to be the most trustworthy, OOH trailed closely behind at 24%. […]
Mon, Aug 17, 2015 at 11:25 PM