Though still viewed by some as high-tech eyesores or a bit too Vegas, digital billboards are on the rise in Orange County. They’re popping up near freeways in north and central county, sometimes over the objections of neighbors. Technology is part of the trend. […]
The signage is part of a national campaign by Lamar Advertising, according to Carrie Jacobs, who works in the Savannah office for Lamar. Jacobs said the campaign was in regards to the negative attention that police officers have been receiving in recent months. […]
(Sponsored article). When school administrators need to communicate immediately with hundreds or thousands of students within a few minutes, how can they do it effectively and affordably? Educational institutions of all sizes are finding out they can do this and much more with digital signage solutions for schools. […]
New Walkbase advertising technology has been embedded in Samsung's in-store signage to provide a platform that anonymously analyzes customer behavior through Wi-Fi signals from smartphones. […]
By Eddy Herty, National Creative Director. ... we’re motivated by things that have a direct benefit to our world. […]
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Interactivity is the big thing in digital displays and billboards these days, but the key to a really good ad is to find a unique way to do it. Here’s a good one: Using the words of people passing by the billboard to create odd but endearing poems. […]
Outsmart, the new marketing body for the out of home industry has launched with chief executive Alan Brydon and chairman Mark Craze at the helm. The body, replacing the Outdoor Media Centre, looks to showcase the potential of OOH with a website featuring case studies, research and insight. […]
Get your DVRs primed and ready, ’cause TV’s fall season has officially kicked off! This year promises a treasure trove of compelling premieres (The Muppets, Quantico, Scream Queens), and returning fan-favorites (Empire, Brooklyn Nine-Nine, Fresh Off the Boat). It’s estimated that there are nearly 400 scripted comedy and drama series currently in production this season. […]
Digital signage is commonplace now in traditional retail. And lately we’re also starting to see another form of retail that’s powered by digital signage – pop-up kiosks. […]
Initial advertisers include Foursquare, Lionsgate, Turner, JetBlue, CBS, and Coach. NEW YORK -- OUTFRONT Media Inc. […]
A Los Angeles city councilman wants to use revenue from digital billboards to aid the city’s homeless. A letter sent by Councilman Paul Krekorian urges the city’s Planning Commission to consider allowing digital billboards on city-owned property. The revenues from the advertising displays could generate “tens of millions of dollars in revenue for our city,” Krekorian wrote. […]
Naren Patel, CEO of Primesight, explains: “The problem is that there’s often a lot of chat about the next new thing, but it’s difficult to know what will have staying power. Over the last few years in the out-of-home sector, we’ve had QR codes, beacons, we even had a digital billboard with Lucozade that synchronised with car radio adverts. […]
Airports around the country and world are exploring new ways to utilize digital signage and together with other IoE-connected technology. Sensors and smart devices will help make for better informed airports, and improve both the journeys of passengers and the efficiency of operations. […]
Dana Tunks brings 30 years of financial experience to the organization. Montreal, Canada. BroadSign International, LLC has appointed a Chief Financial Officer (CFO) to oversee the continued growth of the company’s leading global digital signage software and solutions business. […]
