I’ve written often about how LED display technology has advanced in capabilities and lowered in price to a level that it is now a ... […]
The best just got bigger: PPDS launches new ‘sized up’ 32” Philips Tableaux ePaper display including latest E Ink Spectra™ 6 technology – unveiling publicly at ISE 2024 Size matters: Continuing to break new boundaries in the AV industry, PPDS becomes the world’s first leading global display manufacturer to announce the launch of a 32” full colour ePaper signage display, running on the ‘revolutionary’ E Ink Spectra™ 6 platform. […]
WOO's first in-person Africa Forum will take place in Cape Town, South Africa from March 11-13 2024. This follows successful in-person WOO Forums in Asia and a number of online events. The second Asia Forum will take place in Bali, Indonesia, from November 1-3. […]
Featuring Leading Voices from Adobe, Google, and More at the First Global Summit for AI-Powered Out-of-Home Advertising Toronto, October 31, 2023 – AdAi, curated by COMMB (the Canadian Out-of-Home Measurement and Marketing Bureau) and DailyDOOH have announced industry giants as headliners, along with expert panelists and sponsors to create an unforgettable event focused on Artificial Intelligence (AI) and the Out-of-Home (OOH) Advertising space. […]
Out of Home company Go Media has just launched its live camera service, giving visitors the ability to view digital billboard campaigns as they run across the country in real-time. […]
The UK team behind the global Digital Signage Awards has released a full list of the companies that have submitted work for consideration for ... […]
The Swiss digital signage hardware/software SpinetiX has partnered with Sharp NEC Display Solutions Europe to market a different take on so-called smart commercial displays ... […]
By Stephanie Gutnik, Global Chief Strategy Officer, Billups. Halloween is my favorite holiday and an appropriate time to explore all things spooky, including some perceptions about out-of-home advertising. In the evolving marketing landscape, OOH is a channel that is often overlooked and misunderstood. […]
This monumental structure is not just a massive, round digital screen; it's a transformative experience. The Sphere's grand opening on September 29, 2023, marked a new era in entertainment technology. It's poised to redefine how we perceive entertainment, offering a level of immersion and grandeur unparalleled in the industry. […]
Digital outdoor company QMS has launched four new digital large format billboards in South Australia. The new premium billboards are positioned on key Adelaide arterials that will help deliver advertisers more than 23 million* impressions a week. […]
by Stephanie Miles, Street Fight magazine.. A significant chunk of political ads spending still takes place on platforms like television and radio. Coupled with BIA’s analysis, which found that digital isn’t growing as fast as it once was, more advertisers are looking at the omnichannel approach as a way to combat rising ad prices in 2024. […]
The annual Digital Signage Yearbook produced by invidis, with contributions from Sixteen:Nine, was released this summer as a free download – and we’re now ... […]
Kayla Caticchio. When it comes to driving awareness for sports betting platforms, both new and well-established, OOH is the real MVP. According to OAAA and Harris Poll Rese data, 54% of U.S. […]
Pepsi has begun to embrace two fundamental things to support its culture-first approach, Pepsi CMO Kaplan said. The first is moving beyond the world of paid media and leaning into earned and organic social. The second: “a creative idea doesn’t always have to be an ad. […]
Holding DSE 2023 in Vegas is a very strategic decision that underscores the city's significance as the digital signage epicenter. Vegas offers a unique backdrop that perfectly aligns with the themes of innovation, connectivity, and the future that the conference aims to explore. […]
