Editors’ Picks

Jameson’s use Locomizer to enable hyper targeted OOH campaign (Pioneering OOH)

Posterscope has developed a unique Out of Home (OOH) advertising campaign for Jameson Irish Whiskey that launched in time for the Rugby World Cup. The campaign is the first of its kind in the UK and will enable Jameson to branch out from focusing simply on physical proximity to bars to ensuring advertising is in the most relevant locations, right across consumers’ lives. […]

pioneeringooh.com
Fri, Oct 9, 2015 at 8:02 PM

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Mobile Ad Spend to Overtake Print, Radio, and Outdoor by 2017 (Marketing Profs)

Mobile ad spend will leapfrog radio, magazine, outdoor, and newspaper spend by 2017, making mobile the world’s third-largest medium after television and desktop, according to recent projections from ZenithOptimedia. Global expenditure on mobile advertising is estimated at $29.8 billion for 2014, accounting for 22% of Internet expenditure and 6% of total advertising expenditure. […]

marketingprofs.com
Fri, Oct 9, 2015 at 6:27 PM

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L.A. needs a comprehensive digital sign ordinance: Guest commentary (LA Daily News)

More than 450 cities and virtually every major metropolitan area in the United States have already passed such legislation and yet the city of Los Angeles lags behind the rest of the nation. These cities enjoy the benefits that digital signs provide their communities, including significant public revenue, an important public safety tool, job creation and a public service resource. […]

dailynews.com
Fri, Oct 9, 2015 at 6:21 PM

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16:9: ComQi Paper Takes Different Look At Corporate Comms Signage Strategy

NY-based software and services firm ComQi has pushed out a white paper that gives a different look at what corporate communications digital signage is all about. It covers off the traditional stuff – like staff messaging and directories – but also gets into some far less travelled turf like policy compliance and KPI dashboards. […]

sixteen-nine.net
Fri, Oct 9, 2015 at 11:08 AM

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Mvix Digital Signage Tees Off at Laurel Oak Country Club

The digital signage displays has become an essential resource for members and keep them informed about club matters and updates. […]

digitalsignageconnection.com
Fri, Oct 9, 2015 at 10:04 AM

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16:9: Small Screens For Big C-Store Moments

GUEST POST: Henrik Andersson, Instorescreen Thousands of convenience store owners and operators will be in Las Vegas next week for the annual NACS trade show, an event built heavily around helping these businesses find new ways to maintain and build their bottom lines. […]

sixteen-nine.net
Fri, Oct 9, 2015 at 9:48 AM

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Where Video Meets Spectacular Smart Screens (Linkedin)

Last Thursday during Advertising Week in New York City, I moderated a workshop titled “Where Video Meets Spectacular Smart Screens” that was sponsored by our company, Branded Cities. We were joined by esteemed industry colleagues, Ms. Jonna Birgans, EVP of Media Strategy and Business Development at Clear TV Media and Mr. […]

Fri, Oct 9, 2015 at 12:22 AM

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16:9’s Special Report: The State of ARM and Android In Digital Signage

There are dozens of digital signage software companies with content management systems built around or adapted to work with low-cost ARM-based media devices, and run on Google’s Linux-derived Android operating system. What started as a trickle of activity four years turned into a big wave within a couple of years. […]

sixteen-nine.net
Fri, Oct 9, 2015 at 12:20 AM

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Stephanie Gutnik: Spotlight on Brazilian Digital Out-of-Home (BroadSign)

Brazil has had a tough year and the exchange rate reflects this. Heading over to exhibit at Brasil Signage Expo, my team didn’t know what to expect but braced for the worst. To our surprise, the show was bustling with activity. […]

Fri, Oct 9, 2015 at 12:18 AM

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Adshel admits there is work to do to convince sceptical media buyers over outdoor digital ads (Mumbrella)

Out of home ad firm Adshel has admitted it still has work to do to convince sceptical media buyers of the benefits of outdoor digital ads as it launched its national network of 270 digital screens. Sales and marketing director David Roddick told Mumbrella the approach from buyers remained mixed with some embracing the concept while others were doubtful of the benefits. […]

mumbrella.com.au
Fri, Oct 9, 2015 at 12:17 AM

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The Internet of Things and digital signage – friends or foes?

People expect to have real-time information available where and when they need it on a variety of devices. This evolution has been fueled by the Internet and the devices that are connecting to it. Various market research studies estimate that by 2020 more than 26 billion devices (machines, sensors, etc.) will be connected to the cloud. […]

digitalsignagetoday.com
Fri, Oct 9, 2015 at 12:14 AM

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State of The Art DOOH for Edinburgh’s Prince Street (Pioneering OOH)

Prince Street in Edinburgh has been transformed by new state of the art digital bus shelter screens, synchronised by line of sight. JCDecaux visited the city to talk to people local to Edinburgh about what they love about the city and what they think of the new bus shelters. Vital to the thriving heart of Edinburgh, Princes Street attracts shoppers, tourists, commuters and residents. […]

pioneeringooh.com
Fri, Oct 9, 2015 at 12:06 AM

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JC Decaux launch The Gateways – a new nationwide DOOH network in UK (Pioneering OOH)

The new nationwide network of premium Out-of-Home locations – The Gateways is made up of the best landscape digital propositions situated along key arterial routes in major UK cities such as London, Manchester, Edinburgh, Sheffield, Leeds and Bristol. […]

pioneeringooh.com
Fri, Oct 9, 2015 at 12:02 AM

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Winners of Ocean’s Digital Creative Competition (Ocean Outdoor)

Creative Techniques Category Winners: 3rd Place - Eurostar. “Fly with Eurostar” by Liveposter. Targeted at passengers on their way to London Heathrow, this campaign is the first to target travellers by mindset as they struggle through the inevitable jams, roadworks and other stressful road and weather conditions to reach the check in gate. […]

oceanoutdoor.com
Thu, Oct 8, 2015 at 11:56 PM

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Philly Airport Billboard Policy Confounds Court (Court House News)

PHILADELPHIA (CN) - An ever-shifting policy on "controversial" billboards at the Philadelphia airport led one Third Circuit judge to show his "Harry Potter" fan stripes. "It's like Hogwarts," Chief Judge Theodore McKee said. "These are magic billboards. […]

courthousenews.com
Thu, Oct 8, 2015 at 11:42 PM

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