Kinetic Worldwide, an audience-based out-of-home media agency, plans to launch a programmatic offering for both static and digital OOH assets in first-quarter 2016. Kinetic states it aims to offer “greater efficiency, more precise audience targeting and enhanced real-time optimization opportunities. […]
JCDecaux and Publicis Groupe have entered into exclusive negotiations in the context of increasing JCDecaux’s participation in the capital of Metrobus from 33% to 100%. Since 2005, JCDecaux has owned 33% of the capital of Metrobus, which is the parent company of Mediagare, Mediarail, Média Transports and SMPA. […]
By Daniel Parisi. Singh Ventures, an entrepreneurial company based out of Philadelphia has launched what it’s calling the “Uber-killer,” NoMoCab. NoMoCab is an on-demand cab service similar to Uber or Lyft, but is entirely free. […]
Posterscope Germany launched the Media Facade, the new out-of-home landmark for Hamburg and Germany. Coinciding with the start of the 10th Reeperbahn Festival – one of the most important meeting places for the music industry worldwide – the new venue „Klubhaus St. Pauli“ was opened and at the same time the Media Facade on the front of the six-storey building was launched. […]
UK advertising spend grew 5.8 percent in the first half of 2015 to reach a record high of £9.4bn, according to Advertising Association/Warc Expenditure Report data published today (20 October). Steady growth was also reported in the first half for radio (2.9 per cent), out of home (2.3 per cent), cinema (2.7 per cent) and direct mail (4.5 per cent). […]
The Out-of-Home-Marketing Association of Canada (OMAC) is has released an update to their interactive mapping tool. This update now includes the complete inventory of all OMAC member companies including their 2 newest members – Clear Channel Canada and Quebecor Out-of- Home. […]
Out-of-home (OOH) giant JCDecaux is planning to “completely digitise” London’s Oxford Street and install 1,000 digital screens when it takes over a £300m bus shelter contract. […]
The substantial crowd out there that is endlessly looking for gear that drives capital costs out of digital signage projects will undoubtedly be intrigued by a planned Kickstarter campaign to develop a tiny x86 microcomputer that would run Windows, Linux OR Android 5.0. The units would cost roughly $100 USD in volume. […]
Over the past decade, Apple began using billboards to effectively advertise iPods, then iPhones and iPads. Its newest campaigns not only promote the latest Apple Watch hardware, but have also expanded to services with Apple Music. It's only been just short of eight months since Apple began blanketing billboard space globally with massive photographs "Shot on iPhone 6. […]
Out-of-home (OOH) media used to mean billboards, placards, and then video displays…but the advent of mobile technology has made it so much more. Mobile and beacon technologies are transforming OOH media, turning it into MOHBE: Mobile + Out-of-Home + Beacons. […]
According to Forrester, customer experience (CX) is a more powerful customer loyalty driver than price-value perception, specifically for banks and retailers. For banks, customer experience accounts for 55% of loyalty, and when taken together with price-value, the percent of loyalty goes up only slightly, to 56%. […]
The agenda for the digital signage conference is now online with a great line-up of speakers from Europe and the Middle East. Digital Signage, Retail and Digital out of Home experts will discuss industry trends and drivers and how to adapt them to Middle East requirements. […]
As the Philippines braces for Typhoon Koppu this weekend, many billboards in Manila are being dismantled. After a billboard collapsed and killed a motorist almost ten years ago, city administrators have taken to rolling down the hundreds of tarpaulins in the city as part of their routine storm preparation procedure. […]
A battle over billboards has become a big issue in the Salt Lake City's mayoral race. First in the primary and now in the general election, Reagan Outdoor Advertising has funded a campaign to boost challenger Jackie Biskupski because of its longstanding disputes with Mayor Ralph Becker. […]
In an attempt to curb speeding throughout Peoria, the police department has launched a new campaign to remind drivers to remain safe and slow down while on the roads. […]
