by Kalila Welch. Residents of Sydney’s Inner West and City of Sydney councils are petitioning the NSW Government Department of Planning and Environment (DPE) to pull the pin on a new digital billboard set to be erected on the corner of Sydney Park Road and King Street. […]
This is neat to see … I did a quick check today of the Poppulo website, curious to see if it had cut over ... […]
A UK company called iFaceMirror has been putting LCD-backed digital mirrors in the interiors of elevator (lift) cars for a bunch of years, with ... […]
Wide LED walls over the entry to the big security screening areas of new or modernized airport terminals are almost becoming something of a ... […]
The 2024 dentsu Global Ad Spend Forecasts outlook indicates that in the digital space, retail media investments will accelerate the fastest with a 17.2% three-year CAGR, followed by paid social investments (12.3% three-year CAGR). Programmatic channels, which already account for more than 70% of digital ad spend, are also expected to continue growing by double-digits (10.2% three-year CAGR). […]
By Sovan Mandal, Senior Writer at Good e-Reader. Beyond its traditional domain in e-readers, E Ink has expanded its presence into an array of devices, spanning tablets, laptops, desktop monitors, signs, dresses, color-changing cars, smartwatches, robotic dogs, toilets, and more. It seems we are witnessing an electronic paper renaissance of sorts. […]
Just a short while back, our industry took a position that bots, fraud, and a cookie-less future were going to be a gold mine of OOH growth. Thus far, my sources say, there’s no evidence these online ad dollars have moved our way. Nada, zero. […]
Big news out of Denver as David Levin, the longtime CEO and co-founder of Four Winds Interactive (now known as Poppulo), is stepping down ... […]
Commercial Integrator recently partnered with ADI Global Distribution, a Resideo company, to survey the integration channel. To ensure unbiased results, we kept private the participation of ADI, a leading wholesale distributor of low-voltage audiovisual and security products. […]
In a move perhaps best described as curious (or maybe inevitable), Ross Video has announced it is getting out of the LED display business, ... […]
The Danish display tech firm Realfiction is best known for its merchandising-sized holographic-ish displays that use a variation on the old Pepper’s Ghost reflected ... […]
Lamar’s stock has gone from $54.11 at December 31, 2014 to $103.98 as of yesterday. What’s the secret sauce? Grow revenues and mind expenses. […]
Mark Bucknell, chief commercial officer at JCDecaux UK. While a broad approach to measurement enables marketers to gain a thorough understanding of how campaigns move the needle, when measurement is this disparate it becomes irrelevant. Additionally, to be meaningful, measurement needs to be consistent across all channels. […]
Status report. At this point in time, Klimate.co is actively working to secure the contracts necessary for our offset dollars to be put into effect. You can see the current status of our 2022 offsets here. […]
As we wind down for the year it’s time to have a look at the Out of Home media trends for 2024. Some trends will continue – we’re looking at you programmatic – but some have come out of left field. This year left our heads spinning with the emergence of AI as something more than a sci-fi topic. […]