OOH's share in the APAC region is now 7% compared to a global average of 5%, driven by technical and creative innovation. OOH globally has recovered strongly from the pandemic with revenues hitting $36bn, exceeding pre-lockdown levels. […]
Computer vision solutions have been around for many years now, but the vendors haven’t always done the best job of marketing them or even ... […]
Photo: ABC News, Cathy Border Here’s a case of a good intentions but flawed execution – fire danger rating signs made easier to update ... […]
2nd November, Singapore - Moving Walls, the global outdoor advertising enterprise software provider, has announced the launch of its environmental, social, and corporate governance initiative called Moving Hearts. It connects charities and community organizations to last minute OOH media inventory in an automated manner. […]
Juliana Lai. The webinar discussed what the current pitfalls with traditional out-of-home (OOH) management are, and how Broadsign’s Static Campaigns can address these challenges for media owners. […]
BOCA RATON, Fla. --DigitalBridge Group, Inc. […]
Dan Ferrisi, Editor-in-Chief. Our industry has bandied the term “digital signage” about for a couple decades now, but this technology seems to be a hotter topic today than ever before. With the COVID-19 pandemic in the rearview mirror, AV professionals are back to leaning into immersive, experiential technology integration. […]
Moderated by Kim Dae-won, CEO of Podo Media, Jun Sakura, CEO of Liveboard, and Andreas Soupliotis, CEO of HiveStack, held a panel discussion on the current state and development of audience measurement in the Korean OOH market. Mr. […]
The Korean creative shop that has produced some of the more amazing large format visuals seen on big public displays – including among the ... […]
Yet more evidence of LED costs coming down and awareness and adoption going up – a small university on North Carolina has kitted out ... […]
Singapore’s Changi Airport has consistently been ranked as one of the best airport experiences anywhere, and while there are undoubtedly many operational reasons for ... […]
Digital-out-of-home experts from Global, VIOOH and Omnicom Media Group chat to James Chandler of IAB UK to unpack how programmatic is transforming DOOH, explore need-to-know’s for preparing for a programmatic future, and share what excites these specialists the most when it comes to prDOOH. […]
Clear Channel Outdoor Holdings, Inc. Moves Europe-South Segment to Discontinued Operations SAN ANTONIO, Oct. 31, 2023 -- Clear Channel Outdoor Holdings, Inc. […]
All the public out of home companies failed to beat the market during the past three months due to fears about a recession impacting ad spending. The S&P 500 declined 10%. Lamar was off 17%, Boston Omaha down 27%, Clear Channel Outdoor off 29% and OUTFRONT Media off 37%. […]
UK ad market avoids contraction IN Q2 2023 through growth in online channels. […]
