If you're driving into Des Moines from the airport, it's hard to miss Ben Carson's gaze. He stares at you from a billboard prominently situated on Fleur Drive, leading into downtown. That billboard, which proclaims, "Welcome to Iowa! […]
Outdoor in summer: 1. Delivers an even bigger audience as people are out and about. 2. […]
Clear Channel Canada billboard #GEW 1030 is a 61 x 31-foot westbound-facing structure situated alongside the Gardiner Expressway at Sherbourne Street in Toronto’s east end. In industry parlance, it is known as a “Spectacular” because of its vast size. […]
Run quarterly by the OMA, the Creative Collection competition recognises and celebrates the best Out-of-Home (OOH) creative and innovative advertisements. Launched in 2013, the competition is now in its third year and continues to gain momentum, with winners appearing in the biennial publication OPEN – an anthology of Outdoor creative from Australia and around the world. […]
Last week the Outdoor Media Association (OMA) ran an industry-led urban design workshop, ‘Is Good Urban Design in the Eye of the Beholder?’ aimed at giving local governments across NSW the chance to describe their vision for their cities and help the Outdoor industry see where Out-of-Home (OOH) fits into this vision. […]
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As a nasty storm approached South-East Queensland, a local insurer advertised its home and contents insurance products. Nothing unusual about that. Except that the ad was created for digital outdoor advertising media quickly in response to the weather. […]
We’ve heard the argument that there’s no need to put screens into stores as all customers are now equipped with a screen in their pocket. Do we agree with this thinking? Well no, not really, because as retail designers we have control over the content on screens in our store environments but not over the content consumers choose to accept onto their own mobile screens. […]
A touch-enabled and connected point of sale unit at London optician Kite GB is using a 42” diagonal Zytronic screen integrated into a mirror, to allow customers to take photos of themselves wearing different frames and share them via social media channels for feedback from friends. […]
The Out of Home Measurement Council (OMC) has developed a solution that may just revolutionise the local OOH landscape. Enlisting the services of Telmar and CUENDE Infometrics, they are in the midst of developing a valuable and easily accessible audience measurement tool for OOH called Quantum. […]
Technology and experiential made up the best creative campaigns in October. We saw some amazing submissions with advertisers embracing technology and allowing their audience to get closer to the brand through experience. Check out the best campaigns from October as voted by JCDecaux teams around the world. […]
Shaun Gregory, chief executive officer, Exterion Media, (pictured below) gives insight into how ad tech is transforming the OOH space. How has digital impacted demand for ‘paper and paste’ OOH campaigns over the last decade? OOH is one of the oldest forms of advertising and has gone through many incarnations, from posters using lithography to roadside billboards and digital screens. […]
The Award was presented at a glittering ceremony attended by over 350 of London’s top creative agencies and their clients. […]
Annie Rickard was a founder of Posterscope UK. Since 2001, has led the development of the global network which is now Posterscope Worldwide. She is now Global CEO of Posterscope. […]
Digital Signage Summit (DSS) MENA 2015, which took place at the Conrad Hotel in Dubai on 16 November, has received strong feedback from the 196 delegates and 11 exhibitors in attendance. […]
