The ‘Stop the Spread’ operation ran from October 6 through October 13 at the Pitt Street Mall in Sydney, Australia and featured custom-made JCDecaux digital panels. […]
Attendees at the Digital Place-Based Advertising Association's annual Video Everywhere Summit in New York couldn't have known their minds would be blown an hour in. Expecting the usual stats and examples of successful out-of-home digital video stories, instead they got a 10,000-foot POV from one of the industry's great thinkers. […]
Amsterdam/Copenhagen - MyAdbooker, a Supply Side Platform for Digital Out Of Home (DOOH) advertising, has teamed up with Adform to expand online programmatic buying and real time bidding in outdoor advertising. The collaboration brings a new form of inventory to advertisers using the Adform platform for media purchasing. […]
By Andy Stevens, SVP, Research & Insights. Time Spent or Word of Mouth? Rethinking Metrics that Determine Ad Impact Today’s advertisers are focused on how consumers spend time as a means to determine how to reach the right audiences. […]
New technology platform includes digital and mobile solutions. NEW YORK /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the US, today introduces its new advanced digital technology platform, branded OUTFRONT ON Smart Media. […]
Val Morgan Outdoor is updating its bespoke measurement tool - Digital outdoor Audience in Real Time (DART) – to capture the mood of its viewing audience, using its existing facial recognition technology, allowing “smart marketers” to serve an ad to people based on the mood they have at the time. […]
Footwear and accessories retailer Dune is using Wi-Fi analytics to monitor customers' in-store behaviour. The solution from Finnish tech firm Walkbase replaces traditional footfall counting across the company's UK stores. […]
There has been a massive evolution in the use of technology within the past decade, the past five years — and even within just the last year. There are no signs of that evolution of technology use slowing, including in the fast casual restaurant industry. […]
If done right, digital signage presents a new landscape of creative engagement, and a robust and seamless customer experience. It could very easily be a driver of brand awareness and customer relationships and retention. The traveler’s journey is evolving, and so hotels need to alter their approach to interacting with their clients. […]
When considering digital signage networks, many organizations face their biggest challenges not in hardware but in the development and management of content. […]
Building from the success of the Sport Chek ‘Retail Lab’ store in Toronto, this flagship store represents the second phase in the journey to dominate the future of retail. […]
Paris — OUTFRONT Media Inc. (NYSE: OUT) and JCDecaux SA (Euronext Paris: DEC) have entered into an agreement to sell the Latin America business of OUTFRONT Media to JCDecaux Latin America / Corameq, which is 85% owned by JCDecaux SA. The purchase price is $82 million cash, subject to working capital and indebtedness adjustments. […]
The Out-of-Home (OOH) industry has reported its tenth straight month of YoY growth, with net revenue of $69.9 million for the month of October, an increase of 19.4 per cent from the same month last year, which posted a net revenue of $58.5 million.* Year-to-date revenue has increased by 17.1 per cent, tracking at $532.8 million, up from $454.8 million* for the same time last year. […]
Adspace and Captivate to use Rubicon Project’s Orders platform, enabling access to nearly 80 million premium, difficult-to-reach consumers. LOS ANGELES – Rubicon Project (NYSE: RUBI) has significantly expanded its presence into the fast growing out-of-home market through the formation of two independent strategic collaborations. […]
Cinema Scene Marketing, the provider of digital signage media to the in-theater lobby environment, has announced a partnership with Vistar Media to make its TrailerVision network digital inventory available via the Vistar platform. […]
