Editors’ Picks

The Happy Marriage of Creative and Data in Out of Home: a Recap of the ‘OOH: Now’ Conference by Ad Club NY

Out-of-Home (OOH) advertising has reached an important crossroad between creative and data. Impactful, engaging creative has always been a given. But now, advancements of technology enable OOH advertisers to access a range of data sets that map and measure the impact of creative on the consumer experience through the sales funnel. […]

mediavillage.com
Fri, Dec 4, 2015 at 12:32 AM

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16:9: Want To Know How Android Fits In Digital Signage? Download This Free Report …

So far, there have been in excess of 300 downloads of the Special Report on the state of Android in digital signage. It’s a free download, with no registration strings attached. Click through and the 23-page PDF download is yours. I”m reposting because these things tend to get lost as time wears on, when a site has more than 4,500 posts on it. […]

sixteen-nine.net
Fri, Dec 4, 2015 at 12:30 AM

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invidis: Digital signage business sentiment still positive in Scandinavia

The digital Signage Business Climate Index Scandinavia has decreased for the second time running. It fell by 10,94 base points from 63,48 base points to 52,55 base points. The decline of the index has been definite. […]

invidis.de
Fri, Dec 4, 2015 at 12:25 AM

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DOOH Network Incentient Joins Digital Place Based Advertising Association (DPAA)

NEW YORK– Incentient, Inc. a digital network owner of interactive touch-screen media applications installed in hotel resorts, pro sports stadiums, leading fine dining restaurants and other consumer-facing venues has joined the Digital Place Based Advertising Association (DPAA) . […]

Thu, Dec 3, 2015 at 11:55 PM

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16:9: 60 Small Panels Make One Big Wall

On my way back from Dubai this past weekend I had a layover in Frankfurt, VERY early in the morning. It was enough time ti take a train into the city and have a look around. […]

sixteen-nine.net
Thu, Dec 3, 2015 at 4:48 PM

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Tweets from the OOH:Now conference by the Advertising Club of NY

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twitter.com
Thu, Dec 3, 2015 at 3:31 PM

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16:9: VIA, Capital Networks Certify Rare Beast: One Commercial Android Digital Signage Player With 2 Distinct Outputs

The DEEP look I took recently into Android digital signage revealed a few things – among them how most of the players were adapted consumer set-top boxes and sticks, and how few were commercial-grade (aka reliable and predictable) devices. […]

sixteen-nine.net
Thu, Dec 3, 2015 at 11:20 AM

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HuffPost: Offensive Christmas Billboard Featuring Caitlyn Jenner Sparks Outrage

A New Zealand advertising company is apologizing after putting up a billboard that made a transphobic joke about Caitlyn Jenner. […]

huffingtonpost.com
Thu, Dec 3, 2015 at 7:36 AM

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OOH:Now Q&A: Ian Dallimore, Director Digital Innovation And Sales, Lamar Advertising (Ad Club NY)

How has technology improved the current OOH landscape in the past 12 months? I believe the emergence of combining Mobile and OOH together has opened up more opportunities for our industry. What was once thought of as a billboard on the side of the road has evolved into endless technology and creative opportunities. […]

adclubny.wordpress.com
Thu, Dec 3, 2015 at 12:48 AM

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Stephanie Gutnik interviews Clear Channel Outdoor VP Anne Lyons (BroadSign)

Anne understands that some clients will always prefer static signage to digital but marvels at the unparalleled capabilities of DOOH. Especially when combined with mobile, DOOH campaigns deliver fun, exciting and buzz-worthy experiences that have an extended reach and lifespan thanks to social media. This cute Clear Channel campaign for Coca-Cola in Times Square is an example of just that. […]

Thu, Dec 3, 2015 at 12:47 AM

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Shortsightedness of Embedded Digital Signage Systems (Mvix)

Marketers staying on the leading edge of digital signage technology no doubt have been receiving an onslaught of information touting the virtues of “all encompassing” display screens with embedded media players — i.e. “media-player-minus” displays — and how they improve performance, safety and simplify the installation of digital signage. […]

mvixdigitalsignage.com
Thu, Dec 3, 2015 at 12:44 AM

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How To Create An Effective Outdoor Ad (ADstruc)

Less is more. At 65 mph, everything goes by quickly - including billboards. Keep your message simple and to the point. […]

news.adstruc.com
Wed, Dec 2, 2015 at 10:28 PM

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AdWeek: People Who Post Racist Tweets Are Suddenly Seeing Them on Billboards Near Their Homes

Here's a pretty intense outdoor campaign running in Brazil, where a civil rights group called Criola is finding racist tweets online, using geotagging data to determine the location of the offenders, and printing the tweets (with faces blurred) on billboards near their homes. […]

adweek.com
Wed, Dec 2, 2015 at 10:23 PM

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Digital Signage and the IoT (Display Daily)

The Internet of Things (IoT) comes up most often, perhaps, in terms of consumer systems. For example, thermostats can learn your habits and adjust the schedule for your furnace automatically to maximize comfort and economy. Or a front door lock which allows you to view visitors on your smart phone from anywhere in the world and unlock the door for them. […]

Wed, Dec 2, 2015 at 10:21 PM

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invidis: Digital signage business sentiment down in France

The digital Signage Business Climate Index France has decreased significantly by 20,76 base points from 52,65 base points to 31,89 base points. The decline of the index has been fairly strong. However, almost 60% of the market participants are still satisfied with their current situation and business in general is good. […]

invidis.de
Wed, Dec 2, 2015 at 9:59 PM

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