CEO of oOh! Media Brendon Cook says traditional media companies showed a lack of vision and understanding of the buoyant outdoor advertising business after passing on the opportunity to buy in to the sector cheaply a year ago. CHAMP Private Equity floated oOh! […]
Integrated Systems Europe is a trade show I’ve regularly thought about attending, but have never done – much of that owing to it being on the other side of the Atlantic Ocean. But … I’d heard enough about ISE that I finally went ahead and did it, and will be there next week for the show. […]
The phrase "OOH and Mobile: A Match Made in Heaven" was first coined in the article The State of OOH Advertising, 2015 on August 26, 2015 in Digital Signage Advertising blog [Ed.] Adshel CEO Rob Atkinson says 2016 will be the year mobile becomes more prevalent in the industry, and the outdoor business is eyeing its role in screen strategy. […]
Jody Smith, BroadSign International: “Mad About Mobile: How personal screens drive the success of your public displays”. Engagement through mobile has never been greater and this can work to your company’s benefit if the combination of digital signage and mobile technologies create a seamless and comprehensive user experience. […]
Giovanni Flore from Benetton Group will deliver fascinating business insights about the ROI of digital signage, how to run effective campaigns and the price of being an early digital signage adopter at Digital Signage Summit Kick-off Sessions @ISE. […]
Meadow Outdoor, the company offered to put up two billboards for free, Alfstad said. One of the billboards reads "Our heroes making Harney County proud" next to a picture of officers in front of the Harney County Sheriff's Office. The other billboard reads "We are Harney County We have our own voice. […]
In light of Football’s Big Game this Sunday, we thought it appropriate to take a look at the opportunities and revenue that might be achieved through a relationship between digital advertising display owners and the sports industry. […]
After 18 years, the U.S. Marshals have renewed their public efforts to track down a violent convicted rapist. Law enforcement has been hunting Michael Akerly for 18 years, they haven't stopped. […]
Imagine you could showcase products and services to drivers stuck in traffic or passing a bus stop. With bus shelter advertising, you can reach more people — including prospects immune to conventional marketing methods such as TV and the Internet — and generate valuable leads. […]
The data and analytics revolution that ROI-hungry advertisers have been waiting for is upon us. Just recently AT&T launched its audience segmented measurement service known as “AT&T Data Patterns” and Clear Channel Outdoor Americas is the first media partner to the table. […]
ISE 2016 will host a series of Digital Signage Summit Presents conference sessions taking place in the ISE Commercial Solutions Show Floor theatre in Hall 8 during the four days of the show. The Digital Signage Summit is a collaboration between ISE producer Integrated Systems Events and leading digital signage consultancy, invidis consulting. […]
It will now be a shoot-out between Exterion Media, the incumbent, and JCDecaux for Europe’s most valuable outdoor ad real estate. A decision is expected next month. Clear Channel would not comment on "specific tenders" but said it only pursues business if it will benefit clients and "drive profitable revenue". […]
The key benefits of OOH for political advertisers: Greatest reach of any ad medium in a world of highly-fragmented consumer media consumption; Ability to amplify any media plan in ways other media cannot, especially mobile advertising; "Targetability" with OOH ratings to reach key demographic or geographic-specific voters; Greatest level of engagement with mobile consumers in the important half hour before key mobile activity such as search, social media, and more – and mobile platforms are especially critical for reaching younger voters. […]
How is technology changing the outdoor business? - Very slowly. In the last 10 years we’ve only seen a few advances such as digital boards, better lighting, better garnering of impressions, mobile marketing and enhanced pedestrian products such as interactive shelters. […]
The study, commissioned by the Outdoor Advertising Association of America (OAAA), found that each billboard advertiser in these test markets support 46 to 48 jobs, on average. In this study, iMapData looked at businesses using billboards in the Minneapolis, Phoenix, and Tampa markets, analyzing locations and advertisers. […]