Editors’ Picks

Exterion Media starts tracking Tube journeys and browsing activity of millions of O2 customers (IB Times)

Exterion Media has started tracking the Tube journeys and browsing activity of millions of O2 customers. The data will be used by the out-of-home media owner to guide marketing companies on where best to display their advertisements on London's Underground route, which carries 1.3 billion passengers every year, with Waterloo being the busiest station. […]

ibtimes.co.uk
Sat, Feb 13, 2016 at 6:56 PM

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Inside the Tech Behind New York’s Monstrously Fast Gigabit Wifi (Gizmodo)

New York City is replacing busted old payphone booths with amazing free gigabit wifi hotspots in 10,000 locations around the city. We’ve already tested an early version of the new service and it’s fast. Now we finally know why. […]

gizmodo.com
Fri, Feb 12, 2016 at 6:14 PM

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LA: City Approves Broadway Signage Rules (LA Downtown News)

Simplifying signage regulations will help property owners beautify their structures, but another key element of the ordinance is the offer of allowing revenue-generating signs (otherwise known as advertising) on Broadway. These include marquees that flash ads between show times, large painted commercial images and ads projected onto a building’s façade. […]

ladowntownnews.com
Fri, Feb 12, 2016 at 6:10 PM

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DSE announces 2016 Apex Award finalists (DSToday)

The organizers of the annual Digital Signage Expo trade show and educational conference recently announced the finalists for its APEX Installation Awards for 2016. The annual DSE APEX Awards are designed to recognize and honor achievement in the installation of digital displays and interactive technology and the creation of compelling viewer content, the announcement said. […]

digitalsignagetoday.com
Fri, Feb 12, 2016 at 6:05 PM

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This cat video will overtake Times Square every night in February (Verge)

For three glorious minutes this evening, 15 billboards in Times Square all displayed the same video of a cat sipping milk. And, this being New York, many people walked by oblivious to the coordinated clip, but quite a few people paused to take in the weirdness of it all. […]

theverge.com
Fri, Feb 12, 2016 at 5:46 PM

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BroadSign’s Stephanie Gutnik interviewed at ISE 2016 (YouTube)

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youtube.com
Fri, Feb 12, 2016 at 5:02 PM

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London City Airport launch City Traveller DOOH Network (Outsmart)

Part of the Wildstone designed City Suite portfolio of digital sites, City Traveller has launched today with Vodafone as the first client to take advantage of this new exterior network. Comprising of 12 x 75 Samsung Hi Bright screens housed in bespoke structures that champion UK industry and design. […]

outsmart.org.uk
Fri, Feb 12, 2016 at 7:59 AM

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Lessons from Lamar’s 2015 Digital OOH Rate Card (Billboard Insider)

Insider has been studying Lamar’s 2015 national rate card. Lamar’s 2015 national digital sign 4 week unit rate was $3,757 across 190 markets. Clear Channel Outdoor does not report digital signs on its 2015 rate card so no comparison is possible. […]

Fri, Feb 12, 2016 at 7:08 AM

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Video: ISE 2016 Interview With DailyDOOH (16:9)

Here’s a video of the chat I had the other day with Adrian Cotterill, who I found out also has a blog about digital signage, called DailyDOOH. Who knew? He did a stack of interviews at a micro-set sput together at the head of the NEC booth at ISE. […]

sixteen-nine.net
Fri, Feb 12, 2016 at 4:58 AM

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Digital Out-of-Home Advertising and the Internet of Things: Here’s What You Need to Know (IAB)

Digital Out-of-Home (DOOH) is a mass media channel at the cusp of major reform. The rapid rise of place-based digital displays available at every touchpoint in our daily routines, and the automated platforms that link them together, has invoked a sudden convergence of historically disparate media channels and thrust traditional out-of-home advertising into the Internet of Things. […]

iab.com
Fri, Feb 12, 2016 at 1:57 AM

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Warc: Digital Place-Based Media spending to shift to programmatic

NEW YORK: US expenditure on digital place-based (DPB) media passed $1bn in 2015 and is increasingly shifting towards programmatic, according to new research. […]

warc.com
Fri, Feb 12, 2016 at 1:49 AM

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Exterion Media to use Telefónica data for targeting London Underground commuters with OOH ads (EuroComms)

Exterion, which is the sole provider of advertising on the London Underground, revealed they have developed an Audience Behavioural Insights (Abi) product that overlays location and behavioural data from the O2 customer base on top of journeys. The data O2 provides includes anonymised and aggregated information about mobile phone, app and web activity, as well as CRM data. […]

eurocomms.com
Fri, Feb 12, 2016 at 1:28 AM

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JCDecaux tightens grip on London OOH market with Kensington bus shelters award (More About Advertising)

French-owned out of home giant JC Decaux has tightened its grip on the London market (about half the UK total) with the award of Kensington and Chelsea’s bus shelter advertising contract. The 15-year contract was previously held by Clear Channel which also lost the Transport for London (TfL) bus shelter contract to Decaux. […]

moreaboutadvertising.com
Fri, Feb 12, 2016 at 1:27 AM

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Digital Place-Based Advertising Is Primed For Programmatic Growth (AdExchanger)

Digital place-based (DPB) media – screens with digital content placed in malls, offices, taxis, airports and other locations outside of the home – surpassed $1.02 billion in revenue as an industry in 2015. It is expected to grow at a rate of 10-12% annually, according to new research from the Digital Place-based Advertising Association (DPAA) in partnership with Prohaska Consulting. […]

adexchanger.com
Fri, Feb 12, 2016 at 1:06 AM

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Inside the agency: Posterscope brings its out-of-home vision indoors (Digiday)

Interactive out-of-home advertising is a rapidly growing space, and Dentsu-owned agency Posterscope wants to be at the fore. […]

digiday.com
Fri, Feb 12, 2016 at 1:01 AM

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