OUT FRONT and its parent company, Q Publishing, have brought a lawsuit against Maryland corporation Outfront Media Inc (OMI). The case has been filed in the United States District Court for the District of Colorado (Civil Action No. 15-cv-00311-JLK). […]
The deal will see Ocean turn the nation red, white and blue with “as live” sporting images are carried across its 180 premium screen digital portfolio in nine UK cities as the Games play out. The partnership extends content across those screens operated by Ocean’s sister company, Signature Outdoor. […]
Singapore – In less than 24 hours, Clear Channel will be announcing its presence to deliver pin-sharp digital advertising to millions of people every day with the expansion of its Digital Out-Of-Home (DOOH) network. 13th November 2015 is a significant date that marks the launch of Clear Channel’s DOOH network expansion, “Play – We Put The ‘D’ In OOH. […]
Toronto, ON — Dot2Dot Communications has launched a digital signage project with Canada’s adidas Golf to create retail merchandising displays that command the at-purchase moment. The displays are powered using Scala’s interactive “lift and compare” technology to attract, engage and influence consumers’ golf footwear purchase decision. […]
Commercial space is insanely expensive in Manhattan, so if a big box store wants to have a footprint in New York City it has to slim down the number of SKUs it has on hand and get creative with how products are marketed. One of the ways the DIY chain Lowe’s is doing that is by using interactive touch tables and walls at its two Manhattan stores – in Chelsea and on the Upper West Side. […]
The new patent relates to the company’s use of “lift and touch” technology in its cloud-based digital signage software solution. […]
Get The BIG Picture at the TAB/OAAA Out of Home Media Conference and Expo. Explore what other media do to successfully meet client needs and find out how to integrate out of home into clients' thinking. Get a good look at what makes up The BIG Picture across media platforms -- traditional and digital. […]
The leadership team of the Digital Signage Federation will be hosting the DSF’s monthly Hangout event on December 16 for the purpose of initiating a discussion on the “State of the Digital Signage Industry,” meaningful trends that are and may yet impact our business, what your DSF has accomplished in this past year and plans for 2016. […]
Samsung, one of the biggest out of home advertisers in the UK with a spend of around £70m, is believed to be moving its OOH account from Interpublic’s Rapport to Dentsu Aegis-owned Posterscope. It’s a big blow to Rapport which lost Tesco to WPP’s Kinetic 18 months ago. shareasyougo3-660x521Most of Samsung’s media is handled by Publicis Group’s Starcom. […]
Digital signage solutions require multiple modules often made up of: a content design module, a network server, media player(s) and a myriad of different add-on components. So how do operators drive the utmost effectiveness from their chosen digital signage solution? What are some of the best practices – or must haves – for an effective digital signage solution? […]
By Charles Regula, Product Manager for Digital Signage, VIA Technologies Inc. Anyone who has made technology decisions on digital signage projects has heard, for many years, the argument for choosing commercial display monitors as opposed to consumer TVs. The argument has always been simple: These different displays are built for different purposes, notably how long they'll be running everyday. […]
MIAMI /PRNewswire/ -- MATRIX, a sleek new device that serves as the centralized nerve center for the connected home and Internet of Things (IoT) applications, launched today on Kickstarter, aiming to raise $100,000 in 30 days. […]
EYE Corp Media has placed media screens at train stations in Connecticut that serve to both inform and provide useful advertising. As Mr. Gunderman explains, “The network started as a resource for providing timely information for commuters, we have up-to-the-minute train times that commuters use to gauge when they have to be on the platform. […]
I really like the automated content approach and utility that start-up TransitScreen is bringing to digital signage, however I can’t help but think the cluttered layout rule that applies to every other kind of digital signage should apply with this stuff, as well. In short, there’s way too much going on at once on those screens. […]
When start-up digital signage software and solutions companies ask me for advice on how to go to market, I tend to STRONGLY encourage them to find a vertical market and make it their own. I don’t know the folks at EYECHRONIC.TV, but I have to admire how they’ve identified an emerging vertical and gone all-in to serve it. […]
