Editors’ Picks

Out of Home Advertising Trends for 2016 (EMC Outdoor)

2016 Media Planning season is in high gear with hundreds of marketing concepts and trends vying for a planner’s attention, and dozens of optimization tools available to weigh the options. It certainly can be overwhelming, a process that is equal parts analytic and intuitive, and there is no end to new things to keep up with as they emerge on the scene. […]

emcoutdoor.com
Mon, Nov 16, 2015 at 12:11 AM

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Why have QR codes taken off in China? (Clickz)

QR codes are not restricted to out-of-home (OOH) advertising either but are cross-promoted across social platforms from Weibo to LinkedIn. In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. […]

clickz.com
Sun, Nov 15, 2015 at 11:57 PM

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MediaPost’s Digital OOH Awards (iHeart Billboards)

We’re not one to brag, but we’re in a celebratory mood! Four of our advertising partners cleaned up during MediaPost’s Digital Out-of-Home Awards, which honor the most creative, innovative and effective advertisements in digital out-of-home media. The Awards recognize the best work in out-of-home venues, innovative work by industry vertical and the best uses of the platforms themselves. […]

Sun, Nov 15, 2015 at 11:55 PM

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16:9: GM Canada Rolling Out Screens Across Auto Dealership Network

A well-planned and executed video can get a pile of marketing mileage for a company, or team of partner companies, and I suspect this piece about a digital signage deployment now rolling out in Canadian GM auto dealerships will do that nicely. […]

sixteen-nine.net
Sun, Nov 15, 2015 at 10:22 AM

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16:9: Adflow Gets U.S. Patent Grant On Interactive Retail Technology

The guys up the street from me at ADFLOW Networks have announced a new patent grant for the process of lifting and looking at products in retail environments. The longtime signage CMS firm, based in Burlington, Ontario, says U.S. Patent No. […]

sixteen-nine.net
Sun, Nov 15, 2015 at 1:05 AM

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The Telegraph: Paris terror attack – news coverage

Pre-dawn anti-terror raids launched across country as French jets unleash 'massive' airstrike on Isil in Manhunt underway for terror suspect on the run while three brothers believed to be involved hours after Omar Ismail Mostefai named as dead gunman. Death toll is at 129. […]

telegraph.co.uk
Sat, Nov 14, 2015 at 6:18 PM

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What We’re Loving in OOH this November (iHeart Billboards)

We noticed something as we sorted through our latest batch of OOH faves — our mouths started watering and our tummies growled in anticipation. This month’s larger-than-life billboard displays had all the makings of an outdoor food group! McDonald’s shared the news that you can get an Egg McMuffin any time you like with its ALL DAY breakfast menu (this is HUGE, folks). […]

iheartbillboards.com
Fri, Nov 13, 2015 at 9:04 PM

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Ireland: Posterscope Acquires PML Group (AdNews)

The Dentsu Aegis-owned Posterscope has acquired PML Group for an undisclosed sum. Established in 1982, PML is the longest established OOH media planning and buying specialist in Ireland, operating from offices in Dublin and Belfast with 41 employees. The group comprises: PML, Source out of home and the Poster Audit Bureau. […]

adworld.ie
Fri, Nov 13, 2015 at 8:51 PM

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The opportunity (and challenge) of digital signage (DSToday)

What's the most expensive part of a digital sign? The truck, says Mark Geiger, business development advisor for AOPEN. Every time a something goes wrong, it's a $200 truck run, according to Geiger. […]

digitalsignagetoday.com
Fri, Nov 13, 2015 at 8:43 PM

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Ask the Board: Tips for Digital Signage Content Designers, Animators and Strategists (DSConnection)

What advice would you give designers, animators and strategists when designing content for DS to ensure that it will be most effective? […]

digitalsignageconnection.com
Fri, Nov 13, 2015 at 10:39 AM

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FASTSIGNS Delivers Tactics to Help Companies Move Product during Holiday Season (DSConnection)

29 percent of shoppers make in-store choices based on information communicated by signage. […]

digitalsignageconnection.com
Fri, Nov 13, 2015 at 10:22 AM

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Posterscope’s monthly Out-of-Home ad market update: the Real World, November 2015

The Real World is Posterscope’s monthly Out-of-Home market update, containing latest industry news, key facts and figures and some really cool OOH campaigns. […]

slideshare.net
Fri, Nov 13, 2015 at 12:59 AM

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Clear Channel UK Outdoor Upfronts 2015 (Pioneering OOH)

Last night, Clear Channel UK held their annual Upfronts event in London. CEO Justin Cochrane and Commercial Director Chris Pelekanou presented Clear Channel UK’s strategy for 2016 and updated our partners on how we have progressed on the areas we promised to deliver on in 2015. […]

pioneeringooh.com
Fri, Nov 13, 2015 at 12:52 AM

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MediaWeek: Judges line up for 2016 Outdoor Planning Awards as entries open

News that Clear Channel will be running the awards with Campaign for the first time was revealed at the media owner’s Upfronts event last night (Wednesday 11 November). This is the tenth anniversary of the contest, which celebrates the power of outdoor and the impact of smart planning. It was previously aligned with Campaign’s sister title, Brand Republic. […]

mediaweek.co.uk
Fri, Nov 13, 2015 at 12:49 AM

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Dave Haynes: Impressions From SEGD Xlab

A few people have asked me directly or by email what I thought of Xlab this year, which made me realize I didn’t really write about the event that ran a week ago in New York. It was the fifth iteration of an event developed by the Society for Experiential Graphic Design, or the less involved handle SEGD. […]

sixteen-nine.net
Fri, Nov 13, 2015 at 12:47 AM

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