Editors’ Picks

Atheist anti-church billboards: Are they effective? (Christian Science Monitor)

Billboards placed by an atheist group in different parts of the US are drawing strong reaction from both atheists and Christians alike. Like fruitcake and mistletoe, the annual atheist billboards have become a regular, if controversial, harbinger of the holidays. This year's billboards feature a man dressed as Santa with a finger to his lips: "Go ahead and skip church! […]

csmonitor.com
Fri, Dec 11, 2015 at 5:28 PM

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16:9: My Chromebit Is Truly In Hand

When Asus finally put Chromebits on the marketplace last month, I decided to order one online. No could do. At least not in Canada. […]

sixteen-nine.net
Fri, Dec 11, 2015 at 11:53 AM

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Case Study: Digital Signage Boosts BP Customer Loyalty (DSConnection)

The content was filled with advertisements for the BP personal card application and cross marketing for other collaborating brands. […]

digitalsignageconnection.com
Fri, Dec 11, 2015 at 8:43 AM

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South Africa: The importance of OOH basics in reaching the connected consumer (The Media Online)

The future of OOH media, in South Africa and for our neighbours to the north, is digital and mobile. While some parts of the world are already living in this hyper connected media future, we’re now witnessing the transition of OOH from a passive to a connected medium. […]

themediaonline.co.za
Fri, Dec 11, 2015 at 2:06 AM

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invidis: Digital signage business sentiment in Russia on the rise

Since the last survey in September 2015 the Digital Signage Business Climate Index has further increased by 10,49 base points from 5,56 base points to 16,05 base points. The current business sentiment has brighten up significantly towards the end of the year and increased by several percent reaching a 12 month high. The low point of business confidence was at the turn of the last year. […]

invidis.de
Fri, Dec 11, 2015 at 1:43 AM

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Trump’s image, name removed from billboard on luxury golf project site in Dubai (Toronto Sun)

DUBAI - A Dubai real estate firm building a USD 6 billion golf complex with Donald Trump on Thursday stripped the property of his name and image amid a backlash over the U.S. presidential candidate's proposal to ban all Muslims from entering the United States. […]

torontosun.com
Fri, Dec 11, 2015 at 1:39 AM

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Case Study: DC metro’s Baja Bistro Digital Makeover

The Mvix Digital Menu Boards bring visual appeal to Baja Bistro, and complement efforts to create and heighten a multi-sensory experience for the Millennial clientele. […]

digitalsignageconnection.com
Thu, Dec 10, 2015 at 10:18 AM

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16:9: Montreal’s Arts District Adds More Projection-Mapped Buildings, Interactive Seesaws

The arts quarter of the amazing city of Montreal has been a visual treat for a few years, owing to various temporary and permanent installations that use lighting and projection. But that gets amped up starting tonight, with  a program that runs through the end of January. […]

sixteen-nine.net
Thu, Dec 10, 2015 at 9:18 AM

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AdWeek: Miller Lite Dresses Times Square Billboards in Huge, Handwoven Ugly Sweaters

Here's a fun Christmas stunt from Miller Lite. Thanks to the brewer, a giant ugly-holiday-sweater billboard, handwoven out of actual yarn, now adorns a corner of Times Square. Agency Olson worked with Brooklyn artist London Kaye to crochet the cheery monstrosity, which features reindeer and, of course, beer (the iconic Miller Lite Steinie bottle that launched the brand in 1975). […]

adweek.com
Thu, Dec 10, 2015 at 8:47 AM

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OOH Campaigns: A Toast to Billboards — With Wine (iHeart Billboards)

Billboards celebrate the gamut of grape appreciation. They’re especially pointed during the holidays as we gather at work dinners, ornament exchanges and ugly Christmas sweater parties where good food and good wine are staples to kick off the festivities. Trying to find the perfect bottle to bring to the party can be overwhelming. […]

iheartbillboards.com
Thu, Dec 10, 2015 at 7:15 AM

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Ad spending trends to watch in 2016: OOH’s continued growth (Media Life)

The big one: Digital deflation. Plus: No stabilization for print. More OOH bucks. […]

Thu, Dec 10, 2015 at 1:07 AM

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16:9: Can The Crowd Review Digital Signage Software?

A New Mexico company called CrowdReviews.com has announced its online platform for reviews and rankings of software solutions has started ranking digital signage software companies. […]

sixteen-nine.net
Wed, Dec 9, 2015 at 5:38 PM

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Nancy Fletcher: Advertising drives sales, supports jobs (OAAA)

By Nancy Fletcher, President and CEO of OAAA. A just-released national study affirms that advertising is an economic driver. The numbers are compelling: every dollar of ad spend generates nearly $22 in economic output (sales). […]

oaaa.org
Wed, Dec 9, 2015 at 5:38 PM

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Two major trends in advertising media and how OOH benefits from them (Media Village)

Against the backdrop of consumer revolt and chaos in the ad markets, OOH advertising has emerged as a clear favorite. OOH is already the only true mass medium left. This factor alone can be a guarantee for the medium’s bright future as more brands are rediscovering its value. […]

mediavillage.com
Wed, Dec 9, 2015 at 5:37 PM

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The Drum: The fundamental transformation facing agencies

The UK’s IAB estimates that up to 80 per cent of all digital advertising will be spent programmatically by 2018, buoyed by a rise of its use in video and mobile. Outdoor, radio and (whisper it) TV are also beginning to be traded in this way too. But what does that mean for agencies and how they are shaping themselves to deliver for clients? […]

thedrum.com
Wed, Dec 9, 2015 at 4:12 PM

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