Editors’ Picks

Europe AdTECH: OOH Conference December 07, 2023 in Amsterdam

This event is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management. This event is being Chaired by Andy Hamblin | Chief Revenue Officer | Livedooh Signkick. […]

2023adtecheur.dailydooh.net
Tue, Nov 7, 2023 at 7:23 PM

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Your billboard lease may not be valid without a permit (Billboard Insider)

A failure to get necessary permits may void your rights in a billboard lease. That’s the lesson of Clear Channel Outdoor v Schrem Partnership. Here are the facts: In 1986 Ackerley Communications entered into a 15 year lease to place a billboard on property owned by Schrem Partnership. […]

billboardinsider.com
Tue, Nov 7, 2023 at 5:11 PM

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Tom Goddard: OOH is difficult “to buy at scale and at speed” (Billboard Insider)

WOO President Tom Goddard: "The fact is, we’re just too fragmented in terms of multiple sales points, which makes out-of-home complex to buy at scale and at speed." Rick Robinson: Everybody thinks they can build their own software and I’ve been there and tried. […]

billboardinsider.com
Tue, Nov 7, 2023 at 5:04 PM

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Netflix Planning Bricks And Mortar Attractions To Immerse Fans In Popular Shows (And Sell Stuff) (16:9)

Streaming entertainment giant Netflix is reportedly going a little down the path of Disney and Universal Studios, with plans to start opening bricks and ... […]

sixteen-nine.net
Tue, Nov 7, 2023 at 11:13 AM

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Hyper-Targeted DOOH Ad Campaign In France Boosts Purchase Intention By 153% (16:9)

This is an interesting glimpse at what hyper-targeting can deliver for digital OOH – a programmatic ad campaign in France for a hair removal ... […]

sixteen-nine.net
Tue, Nov 7, 2023 at 7:19 AM

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How Moving Walls runs programmatic DOOH campaigns on thousands of screens across the globe (Video, 1:10:36)

Interview with Srikanth Ramachandran, Founder of Moving Walls an adtech company that specializes in innovative out of home (OOH) media solutions. With 2000 campaigns Moving Walls helps businesses launch audience-based OOH plans, programmatic DOOH campaigns, and generate billboard reports. Their ecosystem spans over 120,000 digital, static, indoor, and outdoor media sites across the globe. […]

youtube.com · Promoted content
Tue, Nov 7, 2023 at 12:14 AM

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Dom Kozak of JCDecaux UK says attention is a key metric for programmatic DOOH campaigns (ExchangeWire)

Dom Kozak, head of programmatic, JCDecaux UK. Because pDOOH is bought via a DSP, most often alongside other channels, measuring attention provides marketers with a consistent way in which to measure pDOOH effectiveness and provides the link between online and offline as it is one of the only metrics that can be used across all channels in a fair way. […]

exchangewire.com
Tue, Nov 7, 2023 at 12:10 AM

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OUTFRONT Media Prices Senior Secured Notes Offering (PRNewswire)

NEW YORK, Nov. 7, 2023 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) today announced that two of its wholly-owned subsidiaries priced a private offering of $450.0 million in aggregate principal amount of 7.375% Senior Secured Notes due 2031 (the "notes"). […]

prnewswire.com
Tue, Nov 7, 2023 at 12:10 AM

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E-Paper Bus Displays Now Work As Long As Three Years Off Single Battery Charge (16:9)

Transit stop updates and scheduling is a particularly good application for outdoor e-paper displays, and some of the companies marketing that tech have now ... […]

sixteen-nine.net
Mon, Nov 6, 2023 at 10:47 PM

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Chinese TV Giant Hisense Now Distributing B2B Displays In US Via Exertis Almo Deal (16:9)

The Chinese TV manufacturer Hisense – top three globally based on sales volume – appears to be getting deeper into the commercial display business, ... […]

sixteen-nine.net
Mon, Nov 6, 2023 at 10:47 PM

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OUTFRONT Revenue Up 0.2% in 3Q 2023 (Billboard Insider)

Billboard Insider’s take: Transit and national are weak and OUTFRONT relies on transit and national. OUTFRONT is pulling in the horns with lower capexp and acquisitions for the rest of 2023. OUTFRONT stock. […]

billboardinsider.com
Mon, Nov 6, 2023 at 10:44 PM

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Digital signage-related winners from Friday’s AV Awards in London (16:9)

The UK pro AV industry had its big and boozy awards night on the weekend, with some 1,400 people turning up in black tie and gowns for the dinner and drinks at a special events venue in central London. […]

sixteen-nine.net
Mon, Nov 6, 2023 at 10:41 PM

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How long will your digital kiosk last? (Kiosk Marketplace)

Life expectancy of a kiosk will be influenced from the start by the choice of material used to build it. Once deployed, the rate at which the kiosk is used will determine how long it can stay in the field. by Cheryl Lesniak — Director of Marketing, Frank Mayer & Associates. […]

kioskmarketplace.com · Promoted content
Mon, Nov 6, 2023 at 8:00 PM

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Reach Media Network Latest To Debut On Hardware Media Player, Aimed At Tight-Budgeted Buyers (16:9)

Digital signage software and solutions companies have for many years been adding their own versions of hardware media players as end-user options, but there ... […]

sixteen-nine.net
Mon, Nov 6, 2023 at 9:26 AM

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Bell Media launches the first campaign that synchronizes radio ads with digital billboards, TV and online platforms (Bell Media Canada)

Bell Media has unveiled Streets-to-Screens, a multiplatform program, brought to market for the first time in collaboration with Desjardins, which spans TV, Radio, Out-of-Home, and Digital. Streets-to-Screens leverages Bell Media’s exclusive ad-synching Radio-to-Road program, where select roadside digital boards synchronize with advertisements on specific radio stations. […]

bellmedia.ca
Mon, Nov 6, 2023 at 12:17 AM

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