Editors’ Picks

Transport for London ‘realizes’ it is an advertising company (Campaign Live)

Pizzamiglio said TfL’s "fresh approach" to outdoor advertising would include bringing together different networks, including the tube, DLR, Overground, and Tramlink, as well as new investment in developing and advancing its outdoor media estate. TfL is currently reviewing its advertising and media agency contracts and is expected to complete the process next month. […]

campaignlive.co.uk
Mon, Mar 7, 2016 at 7:36 PM

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OAAA’s Nancy Fletcher on how to secure digital billboard permits (OAAA)

The latest OAAA membership survey says the top goal/ challenge on the real-estate side of the business is obtaining permits for digital billboards. I understand the challenges of dealing with government, an organized opposition, and the press. Our chances of success go up when we have the right tools. […]

oaaa.org
Mon, Mar 7, 2016 at 7:22 PM

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How digital is driving out-of-home advertising growth: analysis and forecast (Wall Blog)

The Out-of-Home (OOH) industry has achieved great things in 2015 and with 3.9 per cent sector growth predicted in Western Europe, according to Carat’s Ad Spend Report, the future is looking brighter still. Better yet, Carat is forecasting a 4.3 per cent rise in OOH advertising spend in 2016. Growth in Digital Out-of-Home (DOOH) has played a huge part in this. […]

wallblog.co.uk
Mon, Mar 7, 2016 at 6:52 PM

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Are beacons over-hyped? (Screen Media Mag)

Are beacons the bright shining light in retail’s future, or over-complex, difficult-to-implement distractions? While enthusiasm for the new technology has been rampant, there are significant organisational and technical issues to overcome before beacons can live up to their promise, according to one U.S. mobile-marketing specialist. […]

Mon, Mar 7, 2016 at 6:51 PM

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HuffPost: Is a Fully Automated Media Landscape Around the Corner?

Another sector fairly new to automation is OOH, which is expected to be worth $45 billion worldwide by 2019. Although most of the buying and selling is still processed manually there are some innovative companies such as Ayuda, Live Nation, TouchTunes, and Bitposter, who are looking to disrupt this model by exploring automation. […]

huffingtonpost.com
Mon, Mar 7, 2016 at 6:20 PM

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Outfront Media mysteriously rejects anti-Scientology billboard near church’s Hollywood headquarters (Raw Story)

The Los Angeles office of an outdoor advertising company has backed out on a deal that would have placed an anti-Scientology billboard just blocks away from the LA headquarters of the religious organization. […]

rawstory.com
Mon, Mar 7, 2016 at 6:11 PM

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How to Plan A Digital Signage Network (YCD)

It is vitally important, early in the process, to clearly understand what the long term goals are when planning to build a new digital signage network. There are many financial and technical implications in planning for all aspects of the network from the head-end to the remote sites. […]

ycdmultimedia.com
Mon, Mar 7, 2016 at 6:07 PM

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Clear Channel Outdoor Americas Hires Senior Vice President of Programmatic (Business Wire)

NEW YORK -- Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia Inc., has hired Wade Rifkin as Senior Vice President of Programmatic, a newly created position. […]

businesswire.com
Mon, Mar 7, 2016 at 6:05 PM

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5 Digital Signage Trends to Watch for at Digital Signage Expo 2016 (Samsung Insights)

Digital signage trends and technology developments mean there are now few restrictions on where signage can go, both indoors and outside, what shape it can take, or what it can do. New high brightness displays can overpower the sun at high noon. Transparent OLED technology can transform the very idea of window glass. […]

Mon, Mar 7, 2016 at 5:52 PM

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16:9: How Data Has Become Retail’s New Battleground

GUEST POST: Todd Lewis, Spatial DNA Informatics Bricks-and-mortar locations are undergoing a revolution similar to e-commerce in the mid-2000s, with personalized shopping experiences linking the online and real-world experience Todd Lewis Retailers are struggling with brand loyalty at the same time they are trying to come to terms with the massive troves of data available to them. […]

sixteen-nine.net
Mon, Mar 7, 2016 at 1:23 PM

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Ask the Board: Is Programmatic Advertising a good thing for DOOH? (DSConnection)

In your opinion, is Programmatic Advertising a good thing for DOOH? Why or why not? […]

digitalsignageconnection.com
Mon, Mar 7, 2016 at 8:26 AM

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Digital Signage Advice from Mvix: Campus Safety (Campus Safety Mag)

A security expert from Mvix explains the benefits of digital signage and give tips for installing and using a digital signage system.   Even after a school or hospital decides to invest in a digital signage system, administrators and executives need to know how to incorporate it into their existing emergency notification system and make it complement other aspects of campus security. […]

campussafetymagazine.com
Mon, Mar 7, 2016 at 7:41 AM

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Out-of-Home Ads Spark Ideas for Tax Refunds (iHeart Billboards)

While there are plenty of uncertainties in life, filing your annual return is not one of them. If getting W-2s and financial statements in the mail makes your heart race and your palms clammy — take a breather, there’s help right around the corner. Tax prep services were created to help quell the panic that ensues every spring. […]

Mon, Mar 7, 2016 at 7:35 AM

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JCDecaux wins Dallas Fort Worth International Airport Advertising and Sponsorship Concession (JCDecaux)

Paris -- outdoor advertising company JCDecaux SA  has been awarded a 10-year concession contract to provide advertising and sponsorship services at Dallas Fort Worth International Airport. The new program will count 75% of digital advertising displays, including a network of 70 inch digital screens, high definition spectacular video walls, and interactive directories in the baggage claim areas. […]

Mon, Mar 7, 2016 at 7:06 AM

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Audience metrics platform for indoor TV networks, launched in Romania (OVAB Europe)

Digital Signage TV Analytics offers a set of indicators for targeting specific audiences and for planning a media campaign, similar with other media audience platforms such as traditional TV. […]

ovab.eu
Mon, Mar 7, 2016 at 7:00 AM

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