While it may always be impossible to sell actual out-of-home impressions, billboard technology is evolving rapidly and creating a newly agile medium for advertisers. Clear Channel has just bought almost 2,000 phone booths from Arqiva and is expanding its use of automated digital six-sheet screens. […]
At CES in Las Vegas last week, Kino Mo displayed its range of holographic images, including a realistic portrayal of Emma Watson and Slimer from Ghostbusters. The technology has already been used in outdoor advertising campaigns for big-name brands including Samsung, Intel, Aston Martin and French bank BNP Paribas. […]
The campaign which ran from the 6-11th January in London’s busy Waterloo station asked members of the public to vote who they think are the better drivers, Women v. Men, under 60’s v. over 60’s, Mums v. […]
Channel Ten and Foxtel content will screen in Aussie shopping centres, as Multi-Channel Network (MCN) looks to expand in the digital out-of-home (DOOH) sector. The group has made an additional investment in its TV-OOH offering, taking its network to 36 large format, full motion 16:9 screens. […]
By Irene Chow, CEO, Intuivation Services Consulting, Inc. It was my first time experience at the National Retail Federation Show (NRF) beginning Saturday, January 16, and people were dropping buzzwords of Omnichannel and IoT everywhere! […]
The city has projected the revenue from advertising will exceed the cost of deploying the Wi-Fi hot spots. There are currently four operational Links on Third Avenue. Early test indicate the Links have a wireless range of up to 150 feet depending on surrounding structures. […]
Using mobile devices for in-store shopping activities are about to be cranked up yet again. This is being driven by a continuing focus on creating the retail experience of the future, where new, interactive technology spreads throughout the retail world. […]
Using an iPad and Kinect SDK technology, consumers were able to “use the Force” and move Stars Wars toys and other merchandise with their hands into a virtual shopping cart. […]
Outdoor advertising company JCDecaux SA and Verizon Wireless, operator of the wireless network with 108.6 million retail connections nationwide, have signed a multi-year contract to deploy Verizon’s 4G LTE small cells integrated in JCDecaux’s USA street furniture assets. […]
“Don’t let homeless people freeze to death” Posterscope Netherlands starts 2016 with a very special campaign. Working in collaboration with Media partners JCDecaux, Exterion and Clear Channel, the campaign aims to raise money for Sheltersuit, a new charity that is related to Out of Home. Sheltersuit produces jackets and sleeping bags for homeless people. […]
Out-of-Home Advertising is about to become substantially more effective. We are taking advantage of new display technology and real-time connectivity combined with robust audience data. As such, OOH publishers and marketers can bring relevancy into the equation farther up the marketing funnel. […]
Perpendicular to passing traffic, its sides will light up with advertisements, about four feet high by three feet wide, that change every fifteen seconds. The ads are the revenue producers, minting money for the city as well as for Google and the other investors in the consortium that owns Intersection, the company that runs the Links. […]
With the explosive growth of digital signage in all business sectors, many have embraced the mantra of Kevin Costner’s character in Field of Dreams — “If you build it, they will come.” The bigger question in this for digital signage network owners and operators is, “Will they watch?” Content for digital signage is an often overlooked, yet key cornerstone of the success of any platform. […]
Even as the GCC is feeling the pinch of lower oil prices, and the strong dollar is dampening tourism, demand for digital signage remains robust. The main reason dozens of shopping mall projects are under construction, existing retail outlets are being upgraded with new digital touch points and governments are continuing massive infrastructure projects. […]
A huge advertising screen which has lit up south Belfast once again is set to be followed by a further five this year, the firm behind the scheme has confirmed. Larne firm Blazin Digital unveiled its Times Square-style 28 sq metre screen earlier this year. The large LED billboard is the only roadside digital display of its kind in both Northern Ireland and the Republic. […]
