ITALY. Clear Channel Italy has been awarded the title of ‘Most Innovative Digital Project’ at the 2016 Integrated Systems Europe (ISE) show. Victorious in the ‘Transport Facility’ category, the company was recognised for its digital advertising programme at Rome Fiumicino Airport. […]
Amit Sarkar, ex-COO of Kinetic, has launched Nomad, a 'full service' agency which will focus on Out of Home. Nomad will offer platforms such as mobile, digital, data, content and creative consultancy. Activation, retail, cinema and sports are other focus areas for the future, informed Sarkar through a statement. […]
M&C Saatchi creative chairman and frequent judge of outdooradvertising awards Ben Welsh passes judgment on airport advertising. I’ve been spending a fair bit of time in airports lately. I’ve also spent a fair bit of time judging outdoor in various award shows—the latter sometimes the cause of the former—so I thought it would be fun to do my own judging of airport advertising. […]
Clear Channel Outdoor Holdings Inc. recently sold its non-core local assets in Columbus, including analog and digital billboards, bulletins and posters to U.S.-based outdoor advertising company, Lamar Advertising Co. Earlier on Jan 7, 2016, the company sold similar such assets in five of its non-strategic outdoor markets for $458.5 million to Lamar. […]
Alongside more modern strategies for capturing consumer attention for film and TV releases — social-media blitzes, viral marketing strategies and other types of digital content — there’s one old-school method that continues to draw eyeballs: billboards. And nowhere do those plugs for entertainment properties get more play than in Los Angeles, the second-largest U.S. […]
Natural Life and The Joy Team partnered up to spread optimism and inspiration through positive messages on billboards across America. This initiative is aimed to help Americans celebrate and rekindle their inner joy in honor of International Day of Happiness on March 20th. 46 billboards, 31 cities, 13 million smiles. […]
Nancy Fletcher, president and CEO of the Outdoor Advertising Association of America, shares insight into the global growth of the industry, the rise of DOOH and the integration of technology and innovation. […]
There is a common misconception within the industry that Out Of Home (OOH) struggles to deliver measurable ROI within econometric models. Historically, this has largely been due to the lack of robust, consistent, OOH audience data for modellers to utilise. Route, which was launched in 2013, is key to overcoming this. […]
NEW YORK -- OUTFRONT Media Inc. […]
Clear Channel Outdoor Holdings Inc. is exiting some non-core markets, including Columbus. The San Antonio, Texas-based advertising company sold its local holdings, including analog and digital billboards, bulletins and posters to Lamar Advertising Co. […]
Following the award by Transport for London (TfL) of the world’s largest bus shelter advertising concession, JCDecaux SA (Euronext Paris: DEC), has started the digital transformation of the bus shelter network in London. As part of the digitization plan, JCDecaux is launching the London Digital Network (LDN) of 6-sheet sized screens. […]
Fliphound is the first automated buying platform for the Out-of-Home (OOH) industry and is designed from an operator’s perspective to attract new advertisers without interfering with their existing billboard business. Fliphound went live in May of 2013 and has managed and executed thousands campaigns for more than 1,000+ advertisers. […]
Most of us are familiar with the typical fitting room experience: Standing in front of a less than spotless full-length mirror, cycling through various changes of clothes in an often fruitless effort to find something that fits and looks right. Now imagine an entirely different fitting room experience — one where the mirror rests on top of an interactive LCD panel. […]
Out of home (OOH) advertising exists in the real world, and is therefore an ideal way to amplify digital, social, and mobile media. The realness of OOH is why the OOH medium delivers more online activity per ad dollar than television, according to Nielsen. The reality of OOH was at the center of our industry’s recent Feel the Real campaign, which demonstrated how OOH makes digital real. […]
Goldberg to Receive DSF Legacy Award at DSE 2016 Apex Awards Reception. During Goldberg’s term and under his leadership, the Digital Signage Federation expanded into Europe through an agreement with the organization formerly known as OVAB Europe, now DSF Europe. […]