Editors’ Picks

Atheists to troll Ky ark park with billboards (Courrier Journal)

An atheist group is planning a billboard campaign in Kentucky to protest the $92 million Noah’s Ark replica theme park, set to open in July. The Tri-State Freethinkers group said it raised more than $3,000 to erect several billboards titled “Genocide & Incest Park: Celebrating 2,000 years of myths." In a rendering, the billboard shows people drowning around an ark. […]

courier-journal.com
Fri, Mar 18, 2016 at 7:32 AM

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Ooh!Media’s CMO reports from South by Southwest (Marketing Mag)

Michaela Chan reports from South by Southwest in Austin, Texas where she has attended lectures by Barack Obama and executives from leading global brands on data and the increasing role it will have in global marketing. […]

marketingmag.com.au
Fri, Mar 18, 2016 at 7:03 AM

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How to amplify programmatic’s new role in out-of-home advertising (Marketing Week)

Following the roll-out of programmatic buying in the out-of-home (OOH) space earlier this year, what are the opportunities for brands and who are the early adopters? Programmatic ad buying has already revolutionised display advertising online and it is now set to transform the way out-of-home (OOH) media is bought and sold. […]

marketingweek.com
Fri, Mar 18, 2016 at 1:41 AM

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Financial Times: Exterion wins £2bn OOH advertising contract for London Underground

Exterion Media has beaten JCDecaux to win a £2bn, eight-year contract to handle advertising space on the London Underground — the most valuable outdoor media deal in the world. Exterion, which has overseen ads on the Tube since 2006, will retain its role as the intermediary between marketers and millions of commuters in the UK capital. […]

ft.com
Fri, Mar 18, 2016 at 1:40 AM

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16:9: DSE 2016 Impressions From Day 1: Speed Round Version

Day 1 at Digital Signage Expo looked busy. It certainly was at the display vendor booths, as I know from first hand experience LG, NEC, Samsung and Planar were all crammed with people. A lot of people were seeing commercial-ready OLED panels for the first time so there were many, many photos taken around LG’s wavy panels and Samsung’s transparent one. […]

sixteen-nine.net
Fri, Mar 18, 2016 at 1:38 AM

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APEX Awards 2016 – Winners at DSE 2016 (DSE)

This year Gold, Silver and Bronze APEX Awards were presented to winners in nine categories from a field of 155 entrants from 11 countries. […]

Fri, Mar 18, 2016 at 1:37 AM

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OAAA’s Ken Klein On Property Rights (OAAA)

By Ken Klein EVP, Government Affairs OAAA. Happy birthday, James Madison (born March 16, 1751). The “Father of the Constitution,” Madison gets credit for the Fifth Amendment, which includes the “Takings Clause” that protects private property. […]

oaaa.org
Fri, Mar 18, 2016 at 1:35 AM

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The Drum: TfL appoints Exterion Media to £1bn rail advertising contract

TfL has selected Exterion Media as its media partner for its £1bn rail advertising account. The appointment comes as TfL for the first time combines advertising in a single contract across London Underground, London Overground, Tramlink, Docklands Light Railway, Victoria Coach Station and once it is operational, Crossrail. […]

thedrum.com
Thu, Mar 17, 2016 at 11:55 PM

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Exterion sees off Decaux to retain Tube poster contract (More About Advertising)

Exterion Media, formerly CBS Outdoor, has retained the London Underground, Crossrail, DLR and London Overground outdoor advertising contract, said to be the largest such contract in the world with a value of £150m annually. Exterion beat off strong competition from French-owned JC Decaux which landed the London bus shelter contract from Clear Channel last year. […]

moreaboutadvertising.com
Thu, Mar 17, 2016 at 11:54 PM

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Data Visualization and Digital Signage: You’ve got to see it to believe it (YCD Multimedia)

Welcome to the age of data visualization in digital signage. What is it? It is the ability to take complex, data rich information and present it in easy-to-understand, graphic ways that people can grasp at a glance. […]

ycdmultimedia.com
Thu, Mar 17, 2016 at 11:32 PM

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Jamming to Biebs, check out that billboard (Media Life)

A new OOH ampaign brings up promotions for Justin Bieber's latest album You’re driving down the road, listening to Justin Bieber’s “Sorry” (no shame – Biebs has matured and it’s a good song). Suddenly, you notice something kind of strange. As soon as the song came on the radio, the ad on the digital billboard in front of you changed. […]

Thu, Mar 17, 2016 at 10:32 PM

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Video: Broadsign Features Broadsign Mobile For Digital Signage Advertising (Frequency)

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Thu, Mar 17, 2016 at 10:26 PM

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Mvix to the Integrators: How to Be Competitive in the Digital Signage Market (Commercial Integrator)

Commercial integrators are slacking when it comes to the wealth of opportunity available in the digital signage market. Mvix has some tips on how to do better. Integrators and their customers should not start with the budget process in the beginning of planning a digital signage network. […]

Thu, Mar 17, 2016 at 10:15 PM

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Digital Signage Summit Europe 2016 Conference: June 23-24, Munich (Digital Signage Summit)

This year’s Digital Signage Summit Europe takes places early summer on the 23rd and 24th of June once again at the Hilton Munich Airport Hotel. For the first time in 2016, the DSS Europe conference will take place over two full days. The first day’s conference will be characterised by multiscreen data driven and disruptive, the second around the theme ‘turning stores into stories’. […]

digitalsignagesummit.org
Thu, Mar 17, 2016 at 10:13 PM

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Major APEX Awards Go to Second Story and Digital Kitchen (DSConnection)

Second Story, part of SapientNitro, took home the Installation of the Year APEX Award with Vornado Realty Trust’s installation in Times Square in the Public Spaces category. The nine-story installation features 23 million pixels and is now the largest 4K screen in the world. […]

digitalsignageconnection.com
Thu, Mar 17, 2016 at 7:57 AM

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