Without consulting the ANA, the 4As issues something called the "Transparency Guiding Principles of Conduct" which sounds like a chapter out of the Girl Scout handbook, but apparently gives solemn tribute to the concept of transparency while defining it as "whatever an agency can sneak past your lawyers. […]
The out-of-home industry is firmly rooted in the analogue real world. A physical advertising medium which has been the backdrop to our changing commerce and culture as a nation, bringing brands and consumers successfully together throughout the whole of the last century. As we enter 2016, it is now getting a significant upgrade. […]
Outfront Media (NYSE:OUT) has acquired Reynolds Outdoor Media, a Texas firm with urban-focused media spots.Terms weren't disclosed. […]
In the first of two exclusives analysing the latest adspend figures, Warc's James McDonald examines a thriving out of home sector. […]
[The photo is not that of Dave - Ed.] I don’t know how many meetings and conference presentations I’ve been at that sees one or more presenters, early on in their sessions, pop up a slide that shows a chart that climbs up and a big, honking number at the end – signifying the market size for digital signage. It’s almost always a number followed by 000,000,000. […]
A number of different technologies will be on display at DSE. But where do you start if you’re just learning the industry? This week we take a look at mounting solutions. […]
CIVIQ Smartscapes today announced the acquisition of elevate DIGITAL, a leading developer of street-level, interactive software technology for smart cities. The acquisition is aligned with CIVIQ Smartscapes’ strategy of designing and delivering smart city solutions to cities worldwide. […]
The private equity firm that owns, among many things, CIVIQ Smartscapes, has acquired Chicago-based outdoor interactive station rival Elevate DIGITAL. CIVIQ is the design and manufacturing company that’s part of a consortium putting interactive kiosks on the streets of New York City’s boroughs. […]
CHATTANOOGA, Tennessee -- A billboard on Brainerd Road that proclaims "Blue Lives Matter" and features the badges of the Chattanooga Police Department and the Hamilton County Sheriff's Office has spurred debate among locals. […]
Experts say 2016 will be the first year of full recovery from the Great Recession. To ensure OAAA members are well prepared and armed with the necessary tools and insights to navigate this pivotal year, OAAA and its partners have designed a calendar packed with important events and resources. […]
2015 saw the massive investment in hardware and infrastructure really paying off. Digital is driving OOH growth worldwide, and the medium is delivering intelligent advertising at real scale every day. From this turbo-charged DOOH technology offering, the ongoing debate has been about how creativity sits in the mix? […]
Exhibition space for ISE 2016 has sold out, meaning visitors can look forward to the biggest and busiest show so far. Over 43,000 square metres have been sold to exhibitors - an increase of 11% on the 2015 edition. […]
A series of daily presentations will be curated by invidis consulting under the banner Digital Signage Summit Presents. Taking place in the Commercial Solutions Theatre there will be three sessions each day curated by invidis consulting the leading digital signage consultancy and Integrated Systems Events partner for the Digital Signage Summit series of confernces. […]
Land Rover has adopted Instagram-like filters as part of its longstanding #Hibernot campaign. Designed to encourage members of the public to 'see winter differently' the digital billboards use real-time footage of urban winter landscapes and apply filters as people pass by – turning the screens into 'window frames'. […]
Last week, the Huffpost Tech blog offered an extensive review of this year’s CES in Las Vegas. The article called the annual event “Disneyland for Adults.” An accurate comparison with its own versions of Tommorrowland and Fantasyland on display for all attendees to enjoy. […]
