This December Cadbury has launched a real-life advent calendar as part of its Christmas campaign. Twenty-four purple trucks are making their way around the UK throughout December, bringing the #Cadvent calendar to life! Already making a splash around the country, Cadbury’s purple trucks are revealing treats every day in the run up to Christmas. […]
London’s transport authority has started testing real-time electronic paper bus stops – solar-powered displays that can connect in to data that reflects cloud-predicted arrival times. The first unit is at a stop at Waterloo Bridge, and three more e-paper bus stops are due to be installed in January at Parliament Square, Piccadilly Circus and Sloane Square. […]
Advancing technology, increased scale, and steadily growing OOH audiences, all point to a rosy future for DOOH. The last 12 months have been no exception. Bigger budgets and a growing appetite to be more active in OOH, has seen a number of killer campaigns hit the ground – a fact highlighted at last month’s MediaPost DOOH Awards. […]
Media professionals that are not prioritizing mobile as part of their OOH strategies are ignoring a large opportunity to engage and understand audiences. Below are 3 key ways to integrate your mobile and OOH advertising in 2016. 1. […]
The DOOH industry has a lot to offer when it comes to reaching a mobile audience. Thanks to advancements in the use of data and technology, both targeting and accountability in DOOH have drastically improved. And DOOH is now responsible for a quarter of all UK OOH spend, according to the Outsmart, with UK DOOH sites set to grow more than 40% between now and 2020, according to Kinetic Worldwide. […]
Two examples of current technology that will help grow the digital signage industry are currently available and will continue to evolve with additional features and functions. First is the use of Bluetooth Low Energy (BLE) in beacons and the second is the advent of bi-directional audio employing avatars in digital signage, each technology fostered by IoT. […]
1. Displays will become even more affordable. That's one thing you can count on in the hardware business...costs always go down! […]
The following were some of the top retail technology trends of 2015. Digital Signage: Digital signage is among the top retail technology trends in 2015. […]
Two Greater Washington companies are hoping that mixing digital advertising with public transit information will pay big dividends. Tysons-based Corner Media, which creates and places digital advertising displays in high-traffic pedestrian locations, will now be featuring public transit schedules from the D.C.-based TransitScreen. […]
U.K. agency M&C Saatchi is experimenting with artificial intelligence in a billboard campaign for a fake coffee brand that it says takes a "Darwinian approach to advertising." The outdoor ads for the fictional Bahia Coffee will "evolve" according to how users interact with them, using facial recognition to gauge whether people look happy, sad or neutral. […]
A recently announced partnership between beacon-maker Gimbal and digital signage provider NanoLumens brings “Minority Report” style personalized advertising closer to reality. In the 2002 film, the character portrayed by Tom Cruz walks through a shopping mall and all the digital signage is personalized, mentioning him by name. Minority Report is a dystopian vision of the future. […]
Peel Advertising is set to relaunch as Perfect Fit Media after undertaking a major visual and brand identity change. Following significant investment and research - Perfect Fit Media has developed a new digital and traditional media portfolio with a clear strategy in four key sectors of the media market: premium malls, airports, retail parks and outlet malls. […]
New brands, more so in the e-commerce space, have increasingly used OOH as a dominant format of media communication. […]
Bolsa Mexicana, the Mexico stock exchange, has deployed "the largest indoor and outdoor display in Latin America," according to an announcement from financial market displays provider Wavetec. The Dubai-based company said it installed a total of 150 square meters of ultrabright LED digital signage displays, composed of both 4mm and 10mm pitch. […]
Jeff Hastings, CEO, BrightSign: Despite the rise in online sales and digital downloading, bricks and mortar stores will remain vital in 2016 and well beyond. They offer personalised customer interaction and education in a way that it is impossible to create online. […]
