The city of angels, famous for its glitz and glamour, is just as notorious for its nightmarish commutes, absurd car culture, and heinous traffic. The Billboard Creative wants to change that experience for the better, while bringing attention to emerging artists’ work. […]
How many 26-year-olds do you know who have founded a billboard company with 150 faces? Justin graduated from Liberty University with a BS in Business Management and started Huntington Outdoor in 2008. Huntington is headquartered in Greenville, Ohio and focuses on double stacked 12×24 and 10×20 signs in non-freeway locations. […]
VisionChina Media Inc. has deployed 3,000 on-bus Wi-Fi hotspots in Hangzhou City, the provincial capital of Zhejiang. The Company currently provides free Wi-Fi Internet services on over 30,000 buses under the brand name "VIFI," with approximately 10 million registered users. […]
Gina Grillo, CEO & President, The ADVERTISING Club of New York, looks at how technology is further shaping the OOH of adland. While certain forms of traditional media may be challenged, others are being revitalised by technology in incredible ways. […]
With Christmas upon us, we thought we’d showcase some of the excellent Christmas campaigns across our assets. […]
You’ve probably seen the cryptic ads proclaiming “THIS AD IS REAL.” The phrase is plastered across billboards, on the sides of buses, benches and transit shelters. The source of the head-scratching ads is the Outdoor Advertising Association of America (OAAA). […]
So it was all jumbled into one big "Are you sure you want to do this?" The initial investment was $20,000 to start. I had it and used credit cards. […]
The power of outdoor marketing is rising. This is what Taproot points out through its new outdoor campaign for the Indian Outdoor Advertising Association (IOAA), titled Everything Works Better When It Is Outdoor. The campaign, which was created by photographer Prashant Godbole, was launched in August during the Outdoor Asia Convention (OAC), an outdoor industry gathering. […]
“What form of advertising can be experienced throughout the day, every day of the week, not surrounded by editorial, programming or photographs, and can be targeted to reach specific audiences by geographic location? If you guessed outdoor, you’re right. Outdoor advertising is smart. […]
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Today, workers began installing the first LinkNYC access points in New York. First announced in November 2014, the hubs are designed as an update to the standard phone booth, using upgraded infrastructure to provide gigabit Wi-Fi access points. This particular installation was spotted outside a small Starbucks at 15th St and 3rd Avenue, near Manhattan’s Union Square. […]
Fifty years ago, a bill tried limit the proliferation of billboards and improve the landscape along America’s highways. On Feb. 8, 1965, President Lyndon B. […]
Some 81.3% of global marketers say data will become more important to their marketing and advertising efforts in 2016, according to the second annual Global Review of Data Driven Marketing and Advertising Report by MediaMath, The Winterberry Group and the Global DMA. […]
Contrary to popular belief, the future success of your network has everything to do with your long-term business objectives and content strategy and only marginally affected by the hardware that is implemented along the way. In deploying digital signage, your company needs to have a well thought out process that requires a great deal of pre-planning to be successfully implemented. […]
When we think of immersive experiences, we are quick to think of the BIG ones, like Disney World, where every detail has been obsessively designed to maximize our emotional engagement. But what about the more mundane, day-to-day experiences we have at our local malls, restaurants and other destinations? Think about where you go in your hometown and why. […]
