Editors’ Picks

16:9: US Lobby Group Warns Ultra HD Screens Can Be Energy Hogs

Via Display Daily The emergence of LED-lit LCD displays and the disappearance of plasma displays would probably, reasonably, make end-users think that energy consumption is no longer much on an issue in digital signage deployments. LEDs, after all, are far more energy efficient than the older technologies that were light up flat panel displays. […]

sixteen-nine.net
Fri, Nov 20, 2015 at 2:03 AM

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2015 DPAA Video Everywhere Summit: Programmatic, the Way Forward (Video, 50:45)

The panel discusses the industry's roadmap for programmatic buying of DPB/DOOH advertising from all relevant points of view. […]

youtube.com
Fri, Nov 20, 2015 at 2:02 AM

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Six Features To Look for When Selecting Displays for Digital Signage (Digital Journal)

Selecting the wrong display can toss your entire digital signage investment down the drain. Selecting a flat-panel display for digital signage can be difficult, especially if you do not know what features and specifications to look for. Display manufacturers typically list dozens of technical specifications and key features for each display model. […]

digitaljournal.com
Fri, Nov 20, 2015 at 2:00 AM

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Canada’s Pattison Outdoor Advertising Selects MediaValet software to replace existing system (PR)

VANCOUVER, BC and TORONTO, ON--(Marketwired) - MediaValet (TSX VENTURE: MVP), a provider of cloud-based digital asset management software (DAMS) is delighted to announce that Pattison Outdoor Advertising has selected MediaValet to replace their aging on premise digital asset management system. […]

stockhouse.com
Fri, Nov 20, 2015 at 1:29 AM

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Beacon-driven DOOH campaign to promote the Shanghai Rolex Masters tennis tournament at Shanghai Airport (JCDecaux)

Throughout the airport, dedicated copy explained to users that – by downloading the Wechat application – they could then shake their smartphones near any of the 57 participating beacons to access on brand mobile gaming content, to enter for chances to win VIP tickets to matches, and to receive promotional material. […]

Fri, Nov 20, 2015 at 1:02 AM

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AdAge: New System Puts Video Ads on Store Cooler Doors

Up to now, in-store video ads have been confined mainly to overhead screens or end caps that are relatively easy to ignore. But now a store equipment manufacturer and digital signage firm are teaming to roll out technology that puts video or static ads on refrigerator and freezer doors in convenience, grocery and drug stores. […]

adage.com
Thu, Nov 19, 2015 at 3:08 PM

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The Future is Now: Leveraging Existing Technologies to Bring OOH Into the Digital/Mobile Conversation (OAAA)

By Mikhail Damiani. For several years now, technologists, thought leaders and experts in the out of home (OOH) space have been proclaiming each year as “the year of mobile.” It was said about 2012, 2013, 2014, and 2015… and at this point I can assume it will also be said for the year 2016. […]

oaaa.org
Thu, Nov 19, 2015 at 12:34 AM

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Reaching customers with kiosks and digital signage just got simpler with Google Chrome (Miadria)

More and more businesses across the globe are using DIY-service models and integrated mobile, digital signage and kiosk technology to personalize their customer experience. While the customer experience is enhanced, the administration experience needs to stay simple. […]

miadria.com
Wed, Nov 18, 2015 at 6:42 PM

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Clear Channel Outdoor shows solidarity with victims of Paris terror attacks (Wicked Local)

In a show of solidarity with France in light of the tragic events in Paris last Friday night, Clear Channel Outdoor Boston – located in Stoneham – has been displaying a sign of support on at least two dozen digital billboards, including in Stoneham facing Rte. 93 and before the intersection with Rte. 128. […]

wakefield.wickedlocal.com
Wed, Nov 18, 2015 at 6:34 PM

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Reinventing Retail with the Internet of Things, Data, and Massive Insights (App Dynamics)

Retail as we know it is about to change. Retail Systems Research conducted a study, The Internet of Things in Retail: Great Expectations, and found that 80% of respondents agreed: the Internet of Things will drastically change the way companies do business in the next three years. […]

blog.appdynamics.com
Wed, Nov 18, 2015 at 6:19 PM

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Transparent LCDs in cooler and freezer glass doors are now powered by NEOCAST digital signage software (Real Digital Media)

Real Digital Media Integrates NEOCAST Digital Signage Platform with the Anthony iDOOR. […]

realdigitalmedia.com
Wed, Nov 18, 2015 at 6:17 PM

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OOH campaign inspired by a galaxy far, far away (JCDecaux)

LEGO gave passers-by in Berlin the opportunity to print selfie keepsakes at select bus shelter locations using Instagram-activated technology. After users published their selfies on Instagram with #OnTheDarkSide or #OnTheLightSide and a second hashtag identifying at which shelter the photo was taken, they were able to collect their selfie souvenirs! […]

Wed, Nov 18, 2015 at 3:40 PM

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OOH ad of the Week: You are feeling sleepy. Ve-r-r-ry sleeeepy…

Unlike other insurance companies which have been particularly dour, Hollard was one of the first insurance companies to take the brave and bold approach of using humour to sell its brand promise. Last year, it made us laugh with the commercial that told the story of a woman visiting a fortune-teller/psychic in order to berate her late husband, Vusi, for leaving her and the family destitute. […]

marklives.com
Wed, Nov 18, 2015 at 10:22 AM

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16:9: Start-up Testing Virtual Dressing Room Mirror At Polo NYC Flagship

Via TechCrunch … A San Francisco-based, VC-funded startup called Oak Labs is running a trial on a slick virtual mirror in the dressing room of the Ralph Lauren Polo NYC flagship store on Fifth Avenue in New York. […]

sixteen-nine.net
Wed, Nov 18, 2015 at 10:16 AM

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2015 DPAA Video Everywhere Summit: ‘Mad Woman’ Jane Maas & Talk Show Host Cat Greenleaf (Video, 27:48)

Author and Original "Mad Woman" Jane Maas discusses the other side of Madison avenue in the 60's, including 'sex in the office'. Discussion led by Talk Stoop Host Cat Greenleaf at DPAA Video Everywhere Summit. […]

youtube.com
Wed, Nov 18, 2015 at 12:11 AM

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