Editors’ Picks

Geopath chief says political ads on billboards are trusted more than their online versions (Billboard Insider)

Dylan Mabin, President, Geopath. The concerns around fake content compelled Google to recently update its political advertising copy policy to require advertisers to prominently disclose whether any portion of an ad was generated by artificial intelligence. The requirement will extend to all digital ads on Google and videos on its YouTube platforms. […]

billboardinsider.com
Fri, Nov 10, 2023 at 7:43 PM

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Programmatic, Social and Growing Role of DOOH at DPAA’s Dec. 6, 2023 Holiday Party

NEW YORK – November 10, 2023 – DPAA, the global trade marketing association for out-of-home media and its growing role in the omnichannel mix, will hold its year-end holiday party. A DPAA member tradition, the event being held in New York offers members a chance to make plans for 2024 and review the year. […]

dpaaglobal.com · Promoted content
Fri, Nov 10, 2023 at 10:07 AM

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Talon now has 640 DOOH screens available to trade programmatically in Ireland (Adworld)

Eoin Carroll, programmatic lead with Talon. When evaluating spontaneous brand awareness, it’s clear that a classic broadcast campaign excels in driving that shift. These findings have been corroborated by our own campaign effectiveness studies in Ireland, and they have significantly influenced the role that programmatic has in the overall OOH media mix. […]

adworld.ie · Promoted content
Fri, Nov 10, 2023 at 12:10 AM

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Digital Signage Summit at ISE 2024 January 31 in Barcelona

31 Jan 2024, Fira Barcelona – Gran Via - 10:30 - 14:30. Usage scenarios of displays, LED and projectors are location sensitive with effects depending on immediate physical spaces and surrounding audience. Visual solutions cannot designed and operated in silos anymore. […]

iseurope.org
Thu, Nov 9, 2023 at 5:41 PM

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Clear Channel Outdoor third quarter 2023: US billboards down, everything else up (Billboard Insider)

Billboard Insider’s take: Progress, but much work remains. To hit the $30 million corporate expense savings goal, Clear Channel Outdoor will need to trim corp expenses by 15%. […]

billboardinsider.com
Thu, Nov 9, 2023 at 5:40 PM

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Las Vegas Sphere Reports $98.4M Loss … But That Mostly Covers Period Before Doors Opened (16:9)

That giant LED orb in Las Vegas has generated a huge amount of intention since it was lit up and the doors opened for paid admissions, and its backers are undoubtedly hoping it will generate the kind of money needed to make it viable – given that the most recent financials for the Sphere show a $98.4 million operating loss. […]

sixteen-nine.net
Thu, Nov 9, 2023 at 5:38 PM

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Las Vegas Sphere reports $98.4 million loss; CFO quits (Las Vegas Sun)

By Ray Brewer. The Sphere in Las Vegas reported an operating loss of $98.4 million for the fiscal quarter ending Sept. 30, Sphere Entertainment Co. […]

lasvegassun.com
Thu, Nov 9, 2023 at 5:37 PM

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Canada’s Bell Media Launches Ad Tech That Syncs Digital Billboards With Radio Ads (16:9)

Canada’s Bell Media has launched new technology that pairs roadside digital out of home billboards with commercial radio, with ge0-fenced ads on the outdoor ... […]

sixteen-nine.net
Thu, Nov 9, 2023 at 11:23 AM

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Sharp, E Ink Collaboration Results In New Color E Poster That Uses IGZO Technology (16:9)

E Ink and Sharp have collaborated on a color e paper display that goes beyond re-badging an existing E Ink product, combining that company’s ... […]

sixteen-nine.net
Thu, Nov 9, 2023 at 8:56 AM

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Eagle Outdoor’s Heidi Walcott 1965-2023 (Billboard Insider)

Heidi Walcott, loving wife and business partner to Eagle Outdoor’s Dan Walcott died on September 3, 2023. We will miss seeing her lovely smile at IBO conferences. Dan, we are thinking of you and Darren. […]

billboardinsider.com
Thu, Nov 9, 2023 at 12:11 AM

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Digital signage software firm Creative Realities reports revenue of $11.6 million in Q3 2023

Record 3Q 2023 Revenue of $11.6 million; Record 3Q Gross Profit of $5.3 million (45.8%); Record Annual Recurring Revenue run-rate of ~$15.6 million; Projected 4Q Revenue of $15.8- $17.8 million; Projected FY2023 Revenue of $46.8 - $48.4 million; Issues Projected FY2024 Revenue of $60 million to $80 million; Issues Projected FY2024 Adjusted EBITDA of $7.2 million to $12.0 million; Issues Projected FY 2024 exit ARR run rate of $18.0 million. […]

Creative Realities
Thu, Nov 9, 2023 at 12:11 AM

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Present And Future For Digital Signage Business To be Covered By Pre-Mixer Panel (16:9)

We’ll be doing a panel again ahead of the sold out Sixteen:Nine Mixer at DSE in a handful of weeks – this time focused ... […]

sixteen-nine.net
Thu, Nov 9, 2023 at 12:10 AM

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The Retail Refresh Podcast on Holiday Retail Trends for 2023 (Video, 13:23 by Broadsign)

Saad Uddin, Co-founder and CEO of Native Touch, joins the show to talk about current shopping patterns in Canada, as well as projections for the 2023 holiday season. The Retail Refresh is a twice-monthly video series hosted by Rob Côté and Jas Basra from Broadsign. Each episode, they'll dive into a different topic with a leader or expert in the retail media and technology spaces. […]

youtube.com
Thu, Nov 9, 2023 at 12:08 AM

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Clear Channel Outdoor reports Q3 2023 revenue of $517 million, up 2.7%

SAN ANTONIO, Nov. 8, 2023 -- Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the "Company") today reported financial results for the quarter ended September 30, 2023. […]

Clear Channel Outdoor Holdings, Inc
Wed, Nov 8, 2023 at 11:41 PM

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Bank Lending Continues to Tighten (Billboard Insider)

Billboard Insider’s take: Bank loan officers expect the economy to deteriorate. So do OUTFRONT and Lamar because they dialed back their capexp and acquisition plans. The economist at Billboard Insider’s bank just wrote this: “If you are still experiencing good times, now is the time to prepare for bad times. […]

billboardinsider.com
Wed, Nov 8, 2023 at 11:40 PM

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