This development brings six weeks of high-speed Wi-Fi and countless opportunities for digital interactivity. […]
Real estate firms putting screens in street-side windows is not new, but I’m not sure I’ve seen a spin on it like this letting agent (apartment rentals agency) in London. Kings Lettings’ new office in Shepherds Bush has a couple of high-bright 55-inch Samsung smart sign panels in the window, but each has a trio of 15-inch panels running an Android player below them. […]
Proxama announced new contracts with public transport app giant Mapway and outdoor advertising firm Primesight, which are set to complement the proximity marketing division. […]
Mastering OOH is more than creative. It requires you to know your client’s business thoroughly and the OOH business expertly. You have those down do you? […]
Without consulting the ANA, the 4As issues something called the "Transparency Guiding Principles of Conduct" which sounds like a chapter out of the Girl Scout handbook, but apparently gives solemn tribute to the concept of transparency while defining it as "whatever an agency can sneak past your lawyers. […]
The out-of-home industry is firmly rooted in the analogue real world. A physical advertising medium which has been the backdrop to our changing commerce and culture as a nation, bringing brands and consumers successfully together throughout the whole of the last century. As we enter 2016, it is now getting a significant upgrade. […]
Outfront Media (NYSE:OUT) has acquired Reynolds Outdoor Media, a Texas firm with urban-focused media spots.Terms weren't disclosed. […]
In the first of two exclusives analysing the latest adspend figures, Warc's James McDonald examines a thriving out of home sector. […]
[The photo is not that of Dave - Ed.] I don’t know how many meetings and conference presentations I’ve been at that sees one or more presenters, early on in their sessions, pop up a slide that shows a chart that climbs up and a big, honking number at the end – signifying the market size for digital signage. It’s almost always a number followed by 000,000,000. […]
A number of different technologies will be on display at DSE. But where do you start if you’re just learning the industry? This week we take a look at mounting solutions. […]
CIVIQ Smartscapes today announced the acquisition of elevate DIGITAL, a leading developer of street-level, interactive software technology for smart cities. The acquisition is aligned with CIVIQ Smartscapes’ strategy of designing and delivering smart city solutions to cities worldwide. […]
The private equity firm that owns, among many things, CIVIQ Smartscapes, has acquired Chicago-based outdoor interactive station rival Elevate DIGITAL. CIVIQ is the design and manufacturing company that’s part of a consortium putting interactive kiosks on the streets of New York City’s boroughs. […]
CHATTANOOGA, Tennessee -- A billboard on Brainerd Road that proclaims "Blue Lives Matter" and features the badges of the Chattanooga Police Department and the Hamilton County Sheriff's Office has spurred debate among locals. […]
Experts say 2016 will be the first year of full recovery from the Great Recession. To ensure OAAA members are well prepared and armed with the necessary tools and insights to navigate this pivotal year, OAAA and its partners have designed a calendar packed with important events and resources. […]
2015 saw the massive investment in hardware and infrastructure really paying off. Digital is driving OOH growth worldwide, and the medium is delivering intelligent advertising at real scale every day. From this turbo-charged DOOH technology offering, the ongoing debate has been about how creativity sits in the mix? […]
