Jim Nista of Insteo sent me a note saying he wondered if perhaps the traditional sign industry might finally be catching on that digital screens are an opportunity, and not either A) a nuisance or B) the devil’s work. […]
The Mosquito Killer Billboard - an out-of-home panel equipped with a technology that attracts and kills the Aedes Aegypti mosquito. […]
Arizona’s top christian high school, Valley Christian High School (VCHS), recently launched a one-to-one technology program that goes beyond simply providing students with an iPad. The program, which included digital signage implementation, is changing the way faculty instruct and the way students learn, collaborate and engage with their peers and faculty. […]
Out-of-home has seen plenty of ads in surprising places, including urinals in public restrooms, airport security bins and even on toilet paper. Here are a handful of interesting possibilities for memorable OOH campaigns. […]
APN Outdoor’s Elite Screens have been used to share the hotly anticipated athlete uniform announcements, the most recent of which took place on Tuesday in Sydney. Tuesday’s announcement revealed the official adidas team uniforms to be worn by the Australian Olympic Team during the 2016 Games and featured eight team members showcasing different variations of the uniform. […]
The following remarks were part of Nancy Fletcher's opening speech at the TAB/OAAA Conference + Expo – Boca Raton, Florida – April 19, 2016 In 2015, the OOH industry hit a new revenue peak of 7.3 billion dollars after racking up 23 consecutive quarters of growth. […]
The Traffic Audit Bureau for Media Measurement, commonly known as the TAB, announced at its annual conference today that it would change its name to Geopath™. […]
Today, the global DOOH market is at an exciting juncture. The inventory and infrastructure is there, and its scale and ubiquity in cities around the world make it a valuable and exciting medium with which to work. No longer is outdoor confined to the realms of static branding copy – now tactical, real-time, responsive campaigns are possible and practical on a global scale. […]
Montreal-based, ad-centric, signage software firm BroadSign has started making noise about a new mobile product – helpfully called BroadSign Mobile and aimed at digital OOH networks, notably retail ones. The company has a deal with Denver’s Xprnc Media to blend conventional digital OOH marketing on 55-inch displays with directly tied and target mobile messaging. […]
A mysterious unbranded ad campaign featured on JCDecaux electric billboards has confounded many members of the public with the sentiment “Imagine London Without Gays”. […]
Top 10 Brands in the OOH space in the first quarter of 2016 Amazon.in; DSP Blackrock Tax Saver Fund; Airtel 4G; Maruti Suzuki Vitara Brezza; Honda CB Shine; Flipkart.com; Honda CB Hornet 160R; Hyundai Group; Aakash Institute; Apple iPhone 6s. (*The data does not cover transit media airport, malls, inside railway stations and kiosks. […]
Outdoor advertising giant JCDecaux has launched a nationwide ‘Locate that Landmark’ quiz via its estate of outdoor panels as well as web and mobile to announce its new data partnership with YouGov. […]
The Digital Signage Federation (DSF), the independent not-for-profit trade organization serving the digital signage industry, announced that its immediate past Chairman, now head of the Past Chairman’s Council, Ken Goldberg, CEO, Real Digital Media, will receive the organization’s fifth Legacy Award. […]
The integration will allow NanoLumens to capture audience analytics such as impressions, views, dwell time, age, gender, and emotion for its customers in higher education, retail, hospitality, stadium, arena, casino, transportation and public event verticals. […]
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