Opinion on programmatic buying: The big lies of ad tech (Digiday)
A lot of the issues come down to a realization that some of the core building blocks of programmatic simply don’t exist — or at the very least don’t exist yet. This does not mean that programmatic will not be a part of our future; it clearly will. But rather it will be treated in a meaningfully different way over the next few years. […]
Mon, Jan 4, 2016 at 7:50 PM