Editors’ Picks

Signal Outdoor CEO on What It Takes To Be A Good Outdoor Ad Sales Rep (Billboard Insider)

Insider asked CEO Jim McLaughlin of Signal Outdoor about the qualities it takes to succeed as an outdoor advertising account rep. Signal was established in 1998 and operates 10,500 transit, bus shelter, campus and billboard displays in 100 municipalities. Jim, what are the qualities of a good outdoor sales rep? […]

billboardinsider.com
Thu, Mar 17, 2016 at 7:10 AM

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Posterscope’s monthly Out-of-Home market update: The Real World March 2016 (Pioneering OOH)

The Real World is Posterscope's monthly market update, containing latest industry news, key facts   1. The Real World March 2016; 2. The Posters Laptops Tablets Duty Free / Retail Media & Assets Owned OOH (e.g. […]

slideshare.net
Thu, Mar 17, 2016 at 2:52 AM

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NYC’s MTA Issues RFP for Static and Digital OOH Advertising Concessions

Concessions Available for the Right to Advertise in Subways, Buses, and Commuter Railroads. The Metropolitan Transportation Authority (MTA) announced the release of a Request for Proposals (RFP) for media firms interested in the right to advertise in subways, buses and commuter railroads, including concessions for traditional and digital advertising throughout the entire MTA rail and bus network. […]

digitalsignageadvertising.wordpress.com
Thu, Mar 17, 2016 at 2:48 AM

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Times Square Display is Largest 4K Screen in the World (DSConnection)

Nine stories tall with 23 million pixels, Vornado Realty Trust’s 4K screen is the largest in the world. To unveil the Times Square display and demonstrate to potential advertisers its scale, resolution and capacity for interactivity, Second Story created a spectacular transmedia exhibition that positioned the audience as co-creators of content. […]

digitalsignageconnection.com
Thu, Mar 17, 2016 at 2:44 AM

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Airport Media win Luton Airport contract OOH (Pioneering OOH)

London Luton Airport (LLA), the fifth busiest passenger airport in the UK has appointed Airport Media to operate its entire media estate with immediate effect. Airport Media was established last year by Tom Goddard, Chairman of Ocean Outdoor and DigiCom OOH, to offer major UK airports a new, pure-play sales and management service, delivering unique out-of-home (OOH) media opportunities. […]

pioneeringooh.com
Thu, Mar 17, 2016 at 2:23 AM

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MediaPost: GSTV Partners With SITO Mobile For Cross-Screen Retargeting

SITO Mobile, a mobile engagement platform, announced a partnership with Gas Station TV, a video network that caters to gas stations. The partnership is intended to increase ROI for advertisers by extending gas station media to mobile phones. Gas station media is a particularly effective form of out-of-home (OOH) video advertising, according to a recent study by Experian Consumer Insights. […]

mediapost.com
Thu, Mar 17, 2016 at 12:02 AM

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Did church block anti-Scientology billboard? (Page 6)

The Church of Scientology is under fire again for using its wealth to allegedly silence former members. Page Six reported last week that husband and wife Phil and Willie Jones, who left the church, raised more than $10,000 for an LA billboard criticizing Scientology. Several former members helped the couple after Tony Ortega posted their story on his Scientology blog. […]

pagesix.com
Wed, Mar 16, 2016 at 11:58 PM

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Sharp To Preview New 8K Display And Showcase Its “Relationships@Work” During DSE 2016 (PRNewswire)

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prnewswire.com
Wed, Mar 16, 2016 at 11:45 PM

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Ayuda Introduces Realtime DOOH Ad Serving and Attribution Using Mobile Data (PRWeb)

Company introduces functionality to its supply-side platform that enables DOOH media sellers to offer a new class of campaigns that include realtime playout decisioning from mobile signals, while enabling retail DOOH media buyers to measure in-store visitation traffic LAS VEGAS, NV -- Ayuda Media Systems, an ad tech company specializing in software for out-of-home media owners, announced today at the Digital Signage Expo 2016 that it has introduced functionality to its programmatic supply-side platform for DOOH media owners that enables realtime, non-predictive ad serving to target niche audiences and custom behaviors by leveraging data science to analyze mobile device concentration. […]

prweb.com
Wed, Mar 16, 2016 at 11:41 PM

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LG Launches Commercial OLED Display at DSE 2016 (DSConnection)

LG’s brand-new commercial OLED displays launched for the first time in both flat and curved configurations at DSE 2016. LG’s commercial OLEDs feature the unparalleled picture quality that customers recognize from LG’s state-of-the-art OLED technology while providing businesses a dual-sided, high-end display solution that allows retailers to maximize display content in an effective manner. […]

digitalsignageconnection.com
Wed, Mar 16, 2016 at 8:16 AM

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The Innovator Zone at DSE 2016

The Innovator Zone is open to first-time exhibitors with DSE. It’s perfect for start-ups or any company on a budget that wants to break into the industry and reach the powerful attendance base that DSE delivers. Innovator Zone Exhibitors Our cost-effective, hassle-free and turn-key booth package provides everything you need. […]

digitalsignageconnection.com
Wed, Mar 16, 2016 at 8:15 AM

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DSE to Showcase New and Innovative Products (DSConnection)

Digital Signage Expo offers its attendees the opportunity to see first-hand the newest and most innovative products on the marketplace. And on the DSE trade show floor, the best place to get your first taste of what’s new is at the New Product Showcase, located near the exhibit hall entrance. […]

digitalsignageconnection.com
Wed, Mar 16, 2016 at 7:59 AM

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‘Where White People Meet’ billboard resurrected — in Arizona

Where White People Meet, the Utah-based dating website that turned a lot of heads when its first billboard went up in West Valley City, has expanded its advertising out of state. On Tuesday, the company unveiled its second billboard — this one in Arizona — with a Twitter post, which mentions that the sign can be seen along Interstate 40. […]

sltrib.com
Wed, Mar 16, 2016 at 7:03 AM

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DSE 2016: Highlights from Tuesday, March 15 (DSConnection)

In case you missed it or simply want to relive it, check out these highlights from Tuesday of Digital Signage Expo 2016 including footage from the Digital Signage Guided Installation Tour around Las Vegas and the VIP Reception at the SLS Las Vegas Hotel & Casino. […]

digitalsignageconnection.com
Wed, Mar 16, 2016 at 5:35 AM

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Digital Signage Expo 2016: Your Guide to the Show Floor (DSConnection)

DSE welcomes attendees to our 13th show, which features an abundance of digital signage professional education, networking and, of course, business opportunities — right on the show floor! For starters, DSE 2016 hosts more than 200 exhibitors offering a complete range of products and services, including dozens of first-time exhibitors and international exhibitors. […]

digitalsignageconnection.com
Wed, Mar 16, 2016 at 2:52 AM

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