Editors’ Picks

Digital Out-of-Home Advertising and the Internet of Things: Here’s What You Need to Know (IAB)

Digital Out-of-Home (DOOH) is a mass media channel at the cusp of major reform. The rapid rise of place-based digital displays available at every touchpoint in our daily routines, and the automated platforms that link them together, has invoked a sudden convergence of historically disparate media channels and thrust traditional out-of-home advertising into the Internet of Things. […]

iab.com
Fri, Feb 12, 2016 at 1:57 AM

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Warc: Digital Place-Based Media spending to shift to programmatic

NEW YORK: US expenditure on digital place-based (DPB) media passed $1bn in 2015 and is increasingly shifting towards programmatic, according to new research. […]

warc.com
Fri, Feb 12, 2016 at 1:49 AM

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Exterion Media to use Telefónica data for targeting London Underground commuters with OOH ads (EuroComms)

Exterion, which is the sole provider of advertising on the London Underground, revealed they have developed an Audience Behavioural Insights (Abi) product that overlays location and behavioural data from the O2 customer base on top of journeys. The data O2 provides includes anonymised and aggregated information about mobile phone, app and web activity, as well as CRM data. […]

eurocomms.com
Fri, Feb 12, 2016 at 1:28 AM

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JCDecaux tightens grip on London OOH market with Kensington bus shelters award (More About Advertising)

French-owned out of home giant JC Decaux has tightened its grip on the London market (about half the UK total) with the award of Kensington and Chelsea’s bus shelter advertising contract. The 15-year contract was previously held by Clear Channel which also lost the Transport for London (TfL) bus shelter contract to Decaux. […]

moreaboutadvertising.com
Fri, Feb 12, 2016 at 1:27 AM

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Digital Place-Based Advertising Is Primed For Programmatic Growth (AdExchanger)

Digital place-based (DPB) media – screens with digital content placed in malls, offices, taxis, airports and other locations outside of the home – surpassed $1.02 billion in revenue as an industry in 2015. It is expected to grow at a rate of 10-12% annually, according to new research from the Digital Place-based Advertising Association (DPAA) in partnership with Prohaska Consulting. […]

adexchanger.com
Fri, Feb 12, 2016 at 1:06 AM

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Inside the agency: Posterscope brings its out-of-home vision indoors (Digiday)

Interactive out-of-home advertising is a rapidly growing space, and Dentsu-owned agency Posterscope wants to be at the fore. […]

digiday.com
Fri, Feb 12, 2016 at 1:01 AM

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Paramount Pictures launches ‘ridiculously good looking’ outdoor campaign for Zoolander No.2

Created in collaboration between Paramount Pictures, MEC Sydney and JCDecaux, the campaign features 5 mirrored Innovate panels with creative that encourages passers-by to pose with Derek and Hansel, take a selfie and share Blue-Steel pouts across the country. Is there really more to life than being really, really ridiculously good looking? […]

campaignbrief.com
Thu, Feb 11, 2016 at 7:15 AM

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How to deliver creativity at scale in DOOH advertising (DSToday)

By Ben Putland, Chief Operating Officer, Grand Visual. The global digital out-of-home market is at a crossroads. The inventory is there, and its scale and ubiquity in cities around the world make it a valuable and exciting medium to work with. […]

digitalsignagetoday.com
Thu, Feb 11, 2016 at 2:08 AM

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Digital Signage Federation Expands as OVAB Europe Becomes DSF Europe (DSConnection)

The change will commence in the coming week once approved by OVAB Europe members. […]

digitalsignageconnection.com
Thu, Feb 11, 2016 at 2:07 AM

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JCDecaux wins the Bus Shelter advertising contract for Kensington and Chelsea, previously held by Clear Channel (JCDecaux)

This 15-year contract previously held by Clear Channel, was awarded following a competitive tender process and includes the provision, installation, maintenance and advertising operations for 80 new Bus Shelters including 16 sites already approved for 84” digital screens. […]

Thu, Feb 11, 2016 at 1:57 AM

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Digital Signage Summit Wednesday at ISE 2016 recap (Digital Signage Summit)

Amsterdam | The first day of ISE 2016 was a great success. So far visitors and exhibitors are very satisfied. At the exhibition boths lots of interested people learned more about the lastest products of the over 1.000 exhibitors. […]

digitalsignagesummit.org
Wed, Feb 10, 2016 at 7:09 PM

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Mobile and interactivity are game-changers for digital signage: a recap of an ISE 2016 presentation (Installation-International)

Mobile technology and interactivity are set to transform the digital signage market; that was the message from speakers at the Digital Signage Summit Presents sessions, held at the ISE Commercial Solutions Theatre (Stand 8D-360), sponsored by KNX. […]

Wed, Feb 10, 2016 at 7:01 PM

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Quividi extends the breadth of its of leading DOOH audience measurement solution (Quividi)

Introduced at the ISE tradeshow (Amsterdam, Netherlands), the three new products are addressing the growing need for contextual, real-time data for Digital Signage. […]

Wed, Feb 10, 2016 at 7:00 PM

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What’s new at ISE 2016, what’s hot in digital signage and DOOH (Screen Media Mag)

DIGITAL SIGNAGE SYSTEMS: BroadSign International has partnered with ViaDirect to provide customers with premium way-finding solutions. ViaDirect was one of the first to bring 3D way-finding to the DOOH market, and its technology includes the ability to display intuitive multi-floor paths and a customisable user interface. […]

Wed, Feb 10, 2016 at 4:26 PM

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16:9: DSF Europe New Name And Focus Of What Was OVAB Europe

The Digital Signage Federation (DSF) has done up a partnership that sees  the organization formerly known as OVAB Europe to instead be called Prince. Sorry, instead to be called DSF Europe. The change, says a release, will commence in the coming week, once approved by OVAB Europe members. […]

sixteen-nine.net
Wed, Feb 10, 2016 at 2:12 PM

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