InfoComm 2016 is underway. The show that bills itself as the largest professional AV show in the world continues to ramp up its focus on the digital signage sector of the pro AV market and is unveiling some new attractions. […]
Proximity networks and beacon software are being used to enhance the digital-signage experience for retailers, venue owners, and customers in stores and other public locations. A key aspect in the recent development of digital-signage systems is the increasing amount of personalized and real-time content being delivered to viewers. […]
The satisfaction with the current business situation for products and services in the Digital Signage and Digital out of Home industry has grown. While also the outright positive assessment of the situation has stabilised and scores now at well over 50%. Also the optimism towards the near future saw a slight increase. […]
The current business situation is slightly more positive compared to the previouse survey. All market participants are satisfied or even in a good mood. At the same time the optimism towards the near future has seen a clear increase since March. […]
The media is now the store, so store has to be the media; try improv with your team to inspire innovation; people remember experiences more than what they hear or read; your cellphone is the remote control for your life. These are just a smattering of the thought-provoking ideas tossed out from the stages of this year's Interactive Customer Experience Summit in Dallas. […]
New findings from Clear Channel UK and Posterscope reveal audience impact effectiveness of classic and digital Out of Home (OOH). The ‘Classic & Digital: Audience Impact’ study, which involved over 1,000 face-to-face interviews with members of the public across five key UK cities, utilised metrics across campaigns from brands including Camelot, Paypal and Santander. […]
Out of home grew 14.8% in 2015 and is forecast to grow at 5.3% each year to 2020. Digital will account for 50% of the market by that stage as investment in digital screens and infrastructure, data, mobile and location technology have helped make OOH more dynamic and engaging. […]
In their simplest forms, leaderboards are a database of scoring data. They tap into our natural drive for recognition and status, providing a fantastic incentive for your employees. By publicly displaying ranking based on key performance indicators (KPIs) such as closed sales, businesses create an opportunity to build a competitive spirit and team unity. […]
Data will play an all-encompassing role in the future of the OOH Location Marketing industry. It will drive all aspects of communicating with an audience; from planning and buying, to creative activation and measurement. The quickest way for our industry to evolve toward a data-focused future is to first develop an understanding of how data can inform planning. […]
OAAA's Nancy Fletcher and FEPE's John Ellery are joint winners of FEPE Lifetime Achievement Award. Women’s Aid by Ocean wins Creative Award. FEPE International President Antonio Vincenti announced the winners of the global Out of Home association’s 2016 Awards at the FEPE Congress in Barcelona last night (June 2nd). […]
Barcelona, Spain: Matthew Dearden, Clear Channel Outdoor’s President, Europe, has been appointed President of FEPE International, the worldwide association of outdoor advertising companies. The news was announced at the 57th FEPE Congress in Barcelona by the current FEPE President, Antonio Vincenti. […]
Jean-Claude Decaux, a self-made French entrepreneur, found a way around the limited supply of good places to affix advertising: He created more of them. Over the past 50 years, his company has put up hundreds of thousands of bus shelters, sidewalk restrooms and other objects that provide public convenience and spots for ads in cities around the world. […]
The digital signage industry has existed for over 20 years, but there are still many new end users and integrators who attend trade shows like InfoComm seeking industry advice on how to get started. InfoComm’s first-time attendees will encounter a sea of amazing LCD, OLED and LED displays, and many wonder where to start. […]
The report says that there is significant potential for ‘out of home’ proximity advertising as well, with beacons starting to be rolled-out on buses, tubes and taxis, targeting locations which see high footfall. […]
Here’s an interesting take on using digital signage in the restaurant business – make the displays the dominant visual marketing element, and change the restaurant brand, menu and operator on demand. That’s what the specialist agency Beaver Group has developed for London Excel, an exhibition and conference center in London, UK. […]