Editors’ Picks

How OOH Media Is Changing In a Digital World: What It Means For Entrepreneurs (radio interview with Jeff Gunderman, CEO of EyeCorp)

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epodcastnetwork.com
Mon, Feb 22, 2016 at 7:13 AM

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oOh!media Exceeds Forecasts, Records Net Profit For 2015 (BandT)

The pro forma adjusted net profit after tax sat around $28.5 million, a figure that exceeds the forecasts by over 28 per cent, and jumped 56.8 per cent up compared to the previous year. Pro forma revenue for the out-of-home company was at $279.8 million, a 7.3 per cent increase on the previous year, while its pro forma EBITDA was up 37 per cent year-on-year to $57.7 million. […]

bandt.com.au
Sun, Feb 21, 2016 at 8:38 PM

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Digital lights up APN Outdoor profits (SBS)

APN Outdoor is confident of a solid lift in earnings this year after beating expectations with a $41 million profit for 2015. APN, which owns billboards on buses and trams, and at train stations and airports, says its profit was driven by its digital advertising business and increased market share. The company's 2015 net profit compares to a $12.2 million statutory loss in 2014. […]

sbs.com.au
Sun, Feb 21, 2016 at 8:36 PM

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The marriage of mobile devices and outdoor media OOH (Marketing Mag)

Mark Fairhurst, general manager of sales at APN Outdoor, says there are significant reasons why mobile and outdoor go together, and to truly realise success marketers need a clear picture of what they’re trying to achieve with their campaign. […]

marketingmag.com.au
Sun, Feb 21, 2016 at 8:33 PM

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Merger Talk: Digital Out-of-Home Media (The Deal; Video, 5:35)

Interview with Mark Boidman of Peter J Solomon Company about the out-of-home media industry. […]

thedeal.com
Sat, Feb 20, 2016 at 4:07 PM

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South Africa: Outdoor Measurement Council gears up to launch new currency

The eagerly anticipated launch of the Out of Home Measurement Council’s (OMC) roadside currency is on track to launch in April/May this year. The currency will use ground-breaking methodology by integrating big data and new technologies to ensure reliable and empirical outputs for the South African market. […]

themediaonline.co.za
Sat, Feb 20, 2016 at 4:05 PM

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Outdoor advertising- the most unavoidable media? (Business First)

Outdoor has always been a strong format to use in any campaign as there are many platforms which can reach different audiences at various points throughout their day. It also allows for widespread coverage throughout Northern Ireland. Out of home advertising (or OOH as it’s known in the media world) has evolved in line with the changing behaviours of audiences. […]

businessfirstonline.co.uk
Fri, Feb 19, 2016 at 5:50 PM

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No More Flying Blind: Live Flight Information Displays Outside the Airport (Mvix)

“Hurry up and wait.” This could very easily be the tagline for the air travel industry. In 2014 alone, 650 million U.S. […]

mvixdigitalsignage.com
Fri, Feb 19, 2016 at 5:44 PM

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AdWeek’s Ad of the Day: This Awesome Billboard Lets Tired Drivers Enjoy the Comforts of Home

Here's the latest example from Peru—a billboard (and accompanying structure) from a home-improvement store that brings the comforts of home to weary drivers who could use a rest. One in every three road accidents is due to driver fatigue, says the advertiser, Sodimac Homecenter. […]

adweek.com
Fri, Feb 19, 2016 at 5:31 PM

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OUTFRONT Media CEO Jeremy Male Rejoins FEPE International Board

Male served briefly as president of FEPE in 2013 when he was CEO of JCDecaux in the U.K., Northern Europe and Australia before his move to the U.S. […]

digitalsignageconnection.com
Fri, Feb 19, 2016 at 9:04 AM

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Lamar Outdoor Advertising Under Fire for Anti-Israel Billboard (Observer)

UPDATE: In a message posted on its Facebook page, Lamar Advertising has made the decision to remove the billboard advertisement. This decision was made public a hours after the Observer published this story by the Haym Salomon Center’s Paul Miller. […]

observer.com
Fri, Feb 19, 2016 at 7:38 AM

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Mayor de Blasio Announces Launch of LinkNYC, Largest and Fastest Free Municipal Wi-Fi Network in the World, Funded by DOOH Ads (NYC Gov)

First LinkNYC kiosks replacing payphones throughout the City are now fully functional –offering superfast Wi-Fi network, free domestic phone calls, USB charging ports, tablet for web browsing, and emergency services. […]

www1.nyc.gov
Fri, Feb 19, 2016 at 3:38 AM

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Hands-on with LinkNYC: the free Wi-Fi hub and tablet that killed the payphone (VentureBeat)

In New York City, the payphone is out and, slowly but surely, the Link is in. Link is the city’s name for its new kiosks — tall, narrow structures with slick ads on either side, a small tablet in the center, and a beta warning slapped across the back corners. […]

venturebeat.com
Fri, Feb 19, 2016 at 3:34 AM

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LinkNYC’s free gigabit WiFi officially launches, we go hands-on (Engadget)

A month ago, we were hot on LinkNYC's free gigabit WiFi hotspots when they kicked off beta testing. Today, the organization is officially launching its payphone replacement hotspots (or Links, for short) --- and with that, it's turning on their integrated tablets for the first time. That means you'll be able to do a lot more than just tap into blazing fast WiFi from the Links. […]

engadget.com
Fri, Feb 19, 2016 at 3:32 AM

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How workflow automation and private marketplaces will make OOH easier to buy and sell (OAAA)

By John Laramie, CEO, ADstruc. In out of home (OOH), workflow software is beginning to automate the administrative and data entry components of the buying and selling process, allowing sellers to spend less time filling out templates and more time building relationships with buyers, who can now focus less on organizing spreadsheets and more on strategizing smart ad campaigns. […]

Fri, Feb 19, 2016 at 2:52 AM

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